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What is the necessary mentality of a salesperson?
Sincerity
Attitude is the basic requirement to determine whether a person can succeed in doing things. As a salesperson, you must treat customers and colleagues sincerely with a sincere heart. Only in this way can others respect you and treat you as a friend. Business representatives are the image of enterprises, the embodiment of quality of enterprise, and the hub connecting enterprises and society, consumers and distributors. Therefore, the attitude of business representatives directly affects the product sales of enterprises.
Self-confidence
Confidence is a kind of strength. First of all, you should have confidence in yourself and encourage yourself at the beginning of your work every day. I am the best! I am the best! Confidence will make you more energetic. At the same time, believe in the company, believe that the company provides the best products to consumers, believe that the products you sell are the best of their kind, and believe that the company provides you with opportunities to realize your own value.
To be able to see the advantages of the company and its own products and keep them in mind, to compete with competitors, we must have our own advantages and face customers and consumers with a belief of winning.
as a sales representative, you are not only selling goods, but also selling yourself. Only when customers accept you will they accept your goods.
joe girard, the world Guinness Book of Records, who is known as the king of automobile sales, once retailed and promoted more than 1,6 cars in a year, with an average of nearly five cars a day. When he applied for a job as a car salesman, the boss asked him, have you ever promoted cars? He said, no, but I have sold daily necessities and electrical appliances. I can sell them, which shows that I can sell myself and, of course, cars.
knowing that there is no power, believing is the power. Joe girard can succeed because he has a confidence that he can do it.
Careful
"Pay attention to everything and learn", cultivate the habit of thinking diligently, and be good at summing up sales experience. Review your work every day to see where you are doing well. Why? It's not good. Why? Ask yourself more why? In order to find the shortcomings in the work, we can constantly improve our working methods, and only by improving our ability can we seize the opportunity.
Opportunities are equal for everyone. As long as you have a will, you will definitely become a leader in the industry. When Wang Yongqing, an entrepreneur in Taiwan Province, started to run his own rice shop, he recorded the time when customers bought rice every time, and remembered how many people there were in the family. In this way, he worked out how many days people could eat rice, and when they finished eating, he sent it to customers. It is Wang Yongqing's carefulness that makes his career grow and develop.
as a sales representative, we should understand every change of customers, try to grasp every detail, be a conscientious person, constantly improve ourselves and create a more exciting life.
Resilience
Sales work is actually very hard, which requires business representatives to have hard work and perseverance. "If you eat hard and plant hard, you will get the master". Half of the sales work is done by feet. We should constantly visit customers, coordinate customers and even follow consumers to provide services. The sales work is by no means smooth sailing, and we will encounter many difficulties, but we must have the patience to solve them and the indomitable spirit.
Before he became famous, American star Stallone recommended himself one by one in Hollywood film companies in order to be able to act in movies. After he hit a wall for 1,5 times, at last a film company was willing to use him. Since then, he has stepped onto the film industry, and with his perseverance, he has performed many tough guy images and become one of the most famous movie stars in Hollywood.
Are the problems that sales representatives encounter every day bigger than those that Stallone encounters? No.
psychological quality
Only with good psychological quality can we face setbacks and not be discouraged. Every customer has different backgrounds, different personalities and ways of dealing with the world. If you are hit, you should be able to keep a calm mind, analyze customers more, constantly adjust your mind and improve your working methods so that you can face all the blame. Only in this way can we overcome the difficulties. At the same time, we should not get carried away by the temporary success. We should know that "joy begets sorrow". Only in this way can we win without arrogance and lose with grace.
Communication ability
Everyone has his own strengths, and it is not necessary for every sales representative to be versatile and articulate, but he must communicate with others more, cultivate his communication ability and make as many friends as possible, so that there will be more opportunities. You know, more friends are the only way to go. In addition, friends are also resources, you know, owning resources will not succeed, but making good use of resources will succeed.
Enthusiasm
Enthusiasm is an infectious emotion, which can drive people around you to pay attention to certain things. When you communicate with customers with enthusiasm, your customers will "reciprocate with a gift". When you are walking on the road, you happen to meet your customer. You reach out and greet each other warmly. Perhaps, he hasn't met anyone who values him so much for a long time. Perhaps, your enthusiasm will lead to a new transaction.
Knowledge
Sales representatives have to deal with people of all kinds and levels. Different people pay attention to different topics and contents. Only with extensive knowledge can they have the same topic with each other and talk about speculation. Therefore, we should dabble in all kinds of books, no matter astronomical geography, literature and art, news, sports, etc., as long as we have leisure, we should form the habit of continuous learning.
sense of responsibility
The words and deeds of sales representatives represent your company. If you have no sense of responsibility, your customers will learn from you, which will not only affect your sales, but also affect the image of the company. Undoubtedly, this will hurt the market.
A family of three moved into a new house. When the wife saw that her husband and son didn't pay much attention to hygiene, she wrote a slogan at home: Pay attention to hygiene, everyone is responsible. When my son came home from school, he saw the slogan and changed it to "Pay attention to hygiene, adults are responsible" with a pen. The next day, when the husband saw it, he also took out his pen and changed the slogan to "Pay attention to hygiene, and the wife is responsible".
Although this is a joke, it illustrates a problem. Responsibility can't be shirked. Only by taking responsibility, like the one in the story, can we make our home more sanitary? First of all, we should pay attention to hygiene ourselves and not shirk our responsibilities. As a sales representative, your sense of responsibility is your credibility, and your sense of responsibility determines your performance.
bargaining power
In fact, business representatives are always negotiating, and the process of negotiation is a process of persuasion, that is, a process of finding the best interests of both parties. Before the negotiation, we should find out the situation of the other party. The more we know each other, the better it will be for us, and the more opportunities we have to take the initiative.
sun Tzu said, know yourself and know yourself, and you will win every battle. The performance of bargaining power is not that you can talk endlessly, but that you can grasp the main points and meet the needs of customers first. When both sides disagree, it depends on how much information you usually have about customers. Then, the more information you have, the better your initiative may be used. The purpose of bargaining power is to achieve win-win and mutual benefit.
A business representative should cultivate the habit of being diligent in thinking and summing up. You have to negotiate in different ways to reach the most satisfactory deal with different customers every day. This is the purpose of your negotiation.
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