The value proposition of Golden Leaf (Loto) is

As the core value of the Golden Leaf brand, "classic mellow flavor" defines the brand value and product attributes of Golden Leaf. It is the inherent quality connotation of the Golden Leaf brand and expresses the consumers' understanding of Golden Leaf cigarettes. The quality trust and sense of value belonging to the Golden Leaf brand.

After Lotto completed its national layout at the end of 2016, it quickly ignited the national market with its simple and upright decoration, short, concise and satisfying taste. Young people account for a large proportion of Lotto’s audience.

The ancients said that simplicity is the most important principle. The basic principles of beauty are simplicity and symmetry, and the noun accompanying simplicity is grandeur. From this point of view, Letu’s packaging already has elements of beauty.