Do you want to open a toy store? Can you make money by opening a toy store?

With the development of social economy and the improvement of people's living standards, consumer goods related to children have a good development prospect. However, compared with the dilapidated children's maternal and child stores and children's clothing stores, toy stores have developed faster from the industry index.

Before opening a toy store, we should not only investigate the competitors in the store circle, but also investigate the current competitors and potential competitors. Population release at the location of the store, the nature of the units gathered nearby, the nature of work, the consumption capacity and habits in the region, and whether there are similar stores. If so, we should examine their good business environment. The deeper you know about the level of target customers, the more you can express your needs and preferences when positioning stores. According to the experience and lessons of the experienced and successful Aituimen toy store, four necessary investigations before opening a toy store are summarized for the reference of friends who are ready to open a store.

First, the toy store environment and passenger flow survey

Good environment has two meanings, one meaning refers to the surrounding environment of the store. For example, some shops are opened near or beside public toilets, not far from garbage dumps, stinking ditches or dust flying outside the shops, or neighbors are chemical plants with strange smells, and so on. This is an environment that is not conducive to opening a shop.

Another meaning refers to the prosperity of the location of the store. Generally speaking, if the store is located near the station, in a densely populated area in the business district, or on a street where peers are concentrated, this kind of store opening environment should be very advantageous. In addition, the location of the fork road and the corner is good, but the location on the slope, remote corner and high-rise building is not good.

Investigating the passenger flow is to investigate the number of customers in the business circle or commercial building as a reference for the turnover system of new stores. The respondents are mainly consumers who come and go 15 years old and above, and investigate the passenger flow in and out on different dates and at different time periods, especially holidays.

Second, the nearby traffic conditions and surrounding facilities to investigate whether it is convenient for customers to park after arriving at the toy store; Whether the transportation of goods is convenient; Is it convenient to get to the store by car from other places? The convenience of traffic conditions has a great influence on the sales of shops. Whether the surrounding facilities are beneficial to the store. Although some shops are located beside the main roads in the city, the fences on both sides of the main roads have greatly affected the business. Therefore, we should pay full attention to this point when choosing street pavement.

How to choose? Because of the characteristics of toy stores, the best address is near kindergartens and playgrounds. There are two typical streets: one is that there are only lanes and sidewalks, and vehicles are driving on the road, so the line of sight can naturally sweep the sidewalks on both sides of the street; Pedestrians walking in the street will naturally walk into the shop. But if the street is more than 30 meters wide, it is sometimes unpopular. According to investigation and study, the street is 25 meters wide, which is the easiest to form popularity and passenger flow. Another typical street: lanes, bicycles and sidewalks are separated. In fact, this is a closed traffic, and it is not good to choose this location to open a shop. ?

Third, the toy store target customer consumption level survey

The evaluation of consumption level is a complicated problem. Generally speaking, the evaluation of consumption level needs to be evaluated from the aspects of housing, transportation and communication, clothing, family, entertainment, education, medical care and so on. Opening jewelry stores and high-end fashion shops in areas where the rich gather is a feature of high income of target customers.

All kinds of commercial villas or graded communities built around the city are places where rich people gather. In addition, for the investigation of the consumption level of toy stores, it is also necessary to look at the proportion of children nearby to the total population. The more children there are, the larger the patent group of potential consumers of toys will be.

Fourth, the toy store competitor store survey

There are many competitive stores that investors want to investigate, including the investigation of store structure, commodity structure and commodity price line. The investigation of store structure is mainly to provide reference for the layout of new stores. The focus of the survey is the use area, place and sales system of competitive shops. The investigation of the store structure can be undertaken by the manager and the clerk, which is convenient for discussion. If the nearby stores and new stores are related in business varieties, it will be convenient for customers to buy, and then promote the sales of our stores.

To investigate the commodity composition of competitive shops, it is important to conduct an in-depth investigation on the main commodities, among which commodities are the key points. This survey can be conducted by purchasing personnel. Commodity price survey is to investigate the price line of standing commodities as a reference for pricing new stores. This kind of investigation is usually carried out by purchasing personnel and sales personnel, aiming at commodities whose prices account for a large proportion of turnover or gross profit.

There are many factors that affect the investigation of opening a store, and the factors are also very different. Why do some toy stores in remote alleys have a prosperous business every year, while some toy stores in prosperous areas have a difficult business? This is a philosophical saying: analyze the specific situation. A good position circle is relative, not absolute. The quality of business depends not only on the location of the store, but also on its business content, mode of operation, service and image. Opening a toy store is by no means OK if you follow your heart. Only by combining reason with sensibility can you succeed.

If the landlord has no relevant experience before and has no superior supply, it is recommended to find a well-known toy chain brand like Aituimen. You can quickly copy your business experience and have a stable supply of all kinds of toys.

If you open a toy store, it is suggested to focus on toy retail, and appropriately increase the educational toy experience and manual DIY experience as auxiliary projects, which can improve the membership stickiness and membership conversion rate without increasing the cost, and colleagues can also increase the unit price of store customers.