How to market beer?

Now we are in an era of consumption upgrade. Any fast-moving consumer goods should have the basis of consumption upgrade, so marketing beer around consumption upgrade is the real marketing rule. You can see that there are many different types of beer on the market, and the pricing of beer is also different. Everyone is no longer satisfied with the taste brought by ordinary beer. The price of ordinary beer is also very low, so we must pursue higher quality, such as fresh beer, dark beer, and craft beer. . Beer is very differentiated and has many categories. When the sales of large beer categories decline, the market for sub-categories also ushered in spring. Therefore, it is necessary to study the sub-categories well to bring about better sales. For beer, this is consumption upgrade.

In terms of marketing, marketing should also be carried out according to different seasons and different activities. Divide the beer into ranges according to price, and adopt corresponding and main sales methods for your user groups. For example, if you are targeting students, they cannot choose products that are too expensive, so you need to open the market with low-priced beers and make a certain amount of upgrades so that everyone can see higher-priced beers. Then write slogans that can be accepted by the student body and create some activities, such as sponsoring football games and basketball games.

In addition, you can also go to some bars to promote during the World Cup. Bars have a very high demand for beer during the World Cup. Beer meets everyone’s use for party consumption scenarios at this time. In publicity On the other hand, you should also focus more on gatherings between friends. Only in this way can more people be attracted to buy in the same scenario.

In short, marketing should design different marketing plans for different consumption scenarios. I hope my answer will be helpful to you.