315 exposed the marketing scam of Hixue.com. What does their marketing scam look like?

The CCTV 315 Party exposed the marketing scam of Hexue.com and the difficulty in refunding fees. Many students found it difficult to get refunds after paying. The mailbox of the 3.15 Party received hundreds of emails complaining about Hexue.com. . Some students told reporters that before signing up, the sales staff of Hexue.com would give various promises. What? If you pass the class, you will not be able to sign a refund agreement? If you fail one subject, you will get a 100-yuan refund? 100-yuan guarantee for smooth registration? etc. . Once the money is paid, when the students find out that they have been deceived and ask for a refund, the complaints department of Hexue.com will come up with an agreement to negate the various oral promises made by the previous salespeople.

Tianyancha data shows that the affiliated company of Hexue.com is Beijing Hexue.com Education Technology Co., Ltd., which was established in December 2012 with a registered capital of approximately RMB 41.09 million. The legal representative is Liang Re. The business scope includes computer technology training; education consulting (excluding study abroad consulting and intermediary services), etc. Investors in Hixue.com include TAL, Suntech, China Cultural Industry Investment Fund, Tsinghua Holdings, etc.

Tianyancha data shows that from 2016 to 2020, Beijing Hixue.com Education Technology Co., Ltd. has been subject to administrative penalties six times and was fined tens of thousands of yuan, with the maximum fine of 200,000 yuan. Punishments mostly include orders to correct illegal acts such as false propaganda.

Among them, on January 5, 2016, Hexue.com was involved in an incident where advertising operators and advertising publishers knew or should know that education and training advertisements had a negative impact on further education, passing examinations, and obtaining degrees or certificates. Or make explicit or implicit guarantee promises about the effectiveness of education or training, and still design, produce, represent, or publish?, and was fined approximately 4,050 yuan by the Chaoyang Branch of the Beijing Municipal Administration for Industry and Commerce.

On July 4, 2017, Hexue.com was punished twice by the Chaoyang Branch of the Beijing Municipal Administration for Industry and Commerce because its operators used advertising or other methods to make misleading and false propaganda about their products. , fines of 10,000 yuan and 15,000 yuan respectively.

On July 9, 2019, it was also the highest punishment ever. The reason was that Hexue.com was ordered to make corrections by the Chaoyang Branch of the Beijing Municipal Administration for Industry and Commerce for making false or misleading publicity of goods or services. False propaganda is illegal and a fine of 200,000 yuan is imposed.

In response to the CCTV exposure, Hexue.com responded on Weibo, saying that Hexue attaches great importance to this. Hexue immediately set up a special working group to investigate related incidents and will promptly report it to the society. The public is informed of progress. ?