Bookstore marketing planning event planning plan

In order to ensure that work or things can be carried out efficiently, it is often necessary to formulate a plan in advance. A plan is a detailed process for solving a problem or a project, or a subject. How should the plan be formulated? The following is a bookstore marketing planning activity plan that I have collected and compiled. It is for reference only. I hope it can help everyone. Bookstore marketing planning activity planning plan 1

1. Foreword

In this increasingly impetuous society, books are loved by people. In this era, the book industry should be very prosperous, but However, due to the rapid development of the Internet and changes in reading methods, the existence of physical bookstores has been seriously challenged, and the number of physical bookstores is also decreasing. However, due to the decrease in physical bookstores, I also see business opportunities, but many physical bookstores have closed down. My experience tells us that traditional bookstores are no longer viable, so I plan to open a new type of composite bookstore.

2. Store introduction

Our store name is "Half Days of Fusheng". This name is taken from "Stealing of Fusheng Half a Day of Leisure". In modern society, whether it is work or work, We are still students and are busy with various things every day, so I think people need bookstores to calm their impetuous hearts.

The bookstore is located in the school. It is mainly a new type of complex bookstore that integrates consumption, enjoyment, collecting hobbies, and academic exchanges.

3. SWOT analysis

(1) Advantages

1. Cheap price. First of all, because the school supports students to start their own businesses, it eliminates the cost of water and electricity, which makes the cost of our bookstore relatively low. Also, when we purchase more goods at one time, the price is cheaper. Second-hand books are also very cheap.

2. There is no store rental cost. This is mainly due to the school's policy.

3. Diversified product categories. In the bookstore we will sell some cultural and creative products and cultural exchange and enjoyment products.

4. Diversified sales methods. We will join online book sales and become a bookstore that integrates physical and online services.

(2) Disadvantages

1. Little management experience. The managers are all students and have never managed a store, so we lack some management experience.

2. Lack of popularity. Because the school only has a library and a newsstand outside the school, my classmates are not very familiar with my bookstore, so my bookstore lacks enough popularity.

3. Poor geographical location. The location that the school will give us is relatively "remote" and is not a "must pass" by students every day. According to Li Ka-shing's "location theory", this is not a good geographical choice.

(3) Opportunities

1. The used book market is relatively blank for teachers and students in schools. A market that has been cultivated and standardized will become a competitive field in the reading market.

2. The leisure concepts of many students have changed. They are no longer addicted to the Internet, falling in love, and are no longer satisfied with food and clothing. They pay more attention to spiritual satisfaction and the improvement of personal abilities. This change in concepts Gradually reflected in finding a quiet place to read.

3. There is no formal bookstore near the school. The school library is only a place for reading and accessing materials, not a profit-oriented industry. The newsstands outside the school do not have books, so they cannot compete with our bookstore.

4. The school has nearly 20,000 teachers and students, most of whom have the unique "bookstore complex" among Chinese people, so the customer base can be guaranteed.

(4) Threats

1. The impact of online bookstores. Now is an Internet era, e-commerce is everywhere, and the rapid expansion of online book sales is a fatal factor in the decline in sales of traditional physical bookstores. Online bookstores attract many customers with their wide variety of books, fast purchasing methods, and cheaper prices and continue to squeeze the living space of physical bookstores.

2. The way of reading changes. In recent years, with the development of digitalization, the way readers read has changed significantly. From paper reading to electronic reading to mobile reading, these changes undoubtedly make it more difficult for physical bookstores to survive.

IV. Development strategy

Early stage

In the early stage, because the bookstore has just started, the managers have no experience, the bookstore has no popularity, and customers do not understand the bookstore. So we plan to use 1 to 1.5 months to accumulate the popularity of the bookstore and the managers’ experience in managing the bookstore. We mainly use the price advantage of books, complete varieties, store decoration design and a series of promotional activities to attract customers.

Medium term

Since the bookstore has already accumulated some popularity and management in the early stage, we will continue to maintain the advantages of the early stage in the medium term and develop the style of the bookstore in the direction of cultural exchange and enjoyment. . We will hold some cultural exchange meetings, academic salons, academic reports, listen to celebrity lectures and other activities to develop our bookstore. At the same time, we will launch cultural creative products and cultural enjoyment products while reading in the bookstore. This will also be the main content of our bookstore. Run the program.

Later stage

In the later stage, we will continue to take cultural exchange and enjoyment as the main development style of the store, and at the same time create a readers’ hobby association (Note: If the time is right, we will will be established), in order to maintain the hobbies of the members within the association, and at the same time, let the members of the association drive and attract more students to join our association. The association will be divided into different groups by book category so that students can communicate and enjoy reading together.

5. Supply channels

The goods in our bookstore can be divided into three types.

1. Books

Books are divided into two types: new books and old books. We can buy new books from the new book wholesale market in Yangzhou and from Alibaba online; and we can buy used books from the flower and bird market and second-hand wholesale market in Yangzhou, or we can directly contact the second-hand book sellers in Yangzhou.

2. Newspapers and magazines

Regarding newspapers and magazines, we can cooperate directly with newspaper companies. Newspapers and magazines from newspaper companies are generally not sold out and can be exchanged, so we don’t need to worry.

3. Cultural creative products and cultural enjoyment products

For cultural creative products and cultural enjoyment products, we can purchase them from two channels. First: Purchase goods wholesale directly from Alibaba, but the quality of such items cannot be guaranteed. Second: We can wholesale items from the local small commodity wholesale market and food city in Yangzhou, but the price will be more expensive than on Alibaba.

6. Sales planning

(1) Self-change

1. Positioning customer groups

The main customers our bookstore faces It's a teacher, a student. Therefore, our bookstore will mainly feature teaching materials, educational books, reference books, examination reference books, novels, newspapers, magazines and other books as well as some exquisite cultural and creative products, cultural exchange and enjoyment products, with price, service, and unique It is a new operation mode with decoration design and strong academic atmosphere as the main development direction.

2. Vigorously expand the book business

Our bookstore will join the pace of online bookstores, so that students and teachers can see the books in my bookstore on the Internet, which is convenient for students. purchase, and also increase the number of customers.

Our bookstore will also work hard to cooperate with schools and strive to win the business of teaching materials for various schools in Yangzhou.

(2) Store features

1. Classical atmosphere

Our bookstore decoration will be mainly white, and some Chinese items will be hung on the four walls. Landscape paintings, and some Chinese classical light music (Note: "Mountains and Flowing Waters", "Questions and Answers of Fishermen and Woodcutter") will be played in the store. At the same time, some small potted plants will be placed in the store and some sandalwood will be lit at appropriate times.

Generally speaking, our bookstore will have a classical atmosphere.

2. Add a message board

Post-it notes will be provided for free in the store and a corner will be left. Students can write on the post-it notes and stick them on the corner. The words on it You can say it to our bookstore, you can inspire yourself, you can also say it to the person you like, and if you leave your own number and other people's numbers on the wall, then I may be selected to send it to you. SMS (note: ten per day). This invisibly increases the popularity of the bookstore.

There are bookstores on many university campuses. I personally believe that in addition to bringing economic benefits to the operators, bookstores can also bring cultural atmosphere to the campus, increase the cultural atmosphere of the campus, and increase the number of classmates. They love books and guide students to enjoy reading. It can be said that opening a bookstore in school is definitely a win-win situation. Bookstore marketing planning event planning plan 2

1. Activity background

Book drifting originated in Europe in the 1960s and 1970s. Readers would label the books they had read with specific labels. The label is placed in a public place. The person who picks up the book can take it away and read it at will. After reading it, put it back in the public place or pass it to the next friend to read. In this way, it is passed on layer by layer, so that people can read it at will. Books keep drifting away. No library card, no deposit required, no borrowing period. Let every good book be shared with everyone, and let "knowledge become beautiful because of continuous transmission."

2. Purpose and significance of the activity

Share the book collection, spread the fragrance of books, pass on the culture, let the books play a role in the flow, and set off a reading craze.

III. Activity time

June of X year - October of X year

IV. Activity objects

All members of the company

5. Rules for book rafting activities

(1) Each person is limited to one rafting book at a time. They must take good care of the books, keep them carefully, and abide by the rules of the rafting activity.

(2) Members who have read the rafting books must record the reading date, name and reading comments on the "Drifting Book Registration Form" at the back of the book.

(3) After the books are floated, they can be "transferred" by themselves (pass the read books to the next person and let them continue to float or put them back to the rafting station (staff bookstore) in exchange for other books) books).

(4) The drifting friends group (members) can "ask for drifting" on their own (send a drifting request for any book), setting off a harmonious and friendly reading craze.

6. Activity process

1. Activity promotion, book collection and arrangement (June 15th - June 20th)

(1) Announcement Activity plan, online publicity: Shennong Rice *** Youth League Blog.

(2) Collection of rafting books: Collect and prepare books for rafting, and publish book titles and other book information on the blog.

(3) Prepare "Book Rafting Bookmark" and "Drifting Book Registration Form".

2. Book rafting and promotion (June 21st-October 30th)

Place the "Drifting Logo Bookmark" in the rafting book and paste the "Drifting Bookmark" on the last page Registration Form". After collecting the rafting books, group members can choose the books they like. After reading, they can pass them to the next person or put them back at the rafting station.

3. End of the activity (October 31st)

After the book rafting activity, return the rafting books to the rafting station (staff bookstore) in a timely manner. Based on the circulation records in the drifting book, we will count everyone’s favorite books and publish the results on the blog for everyone to learn from and communicate with.