Successful case of Chongqing Majia Culture Media Co., Ltd.

According to the marketing appeal of Lifan X60 and the hot topic of rising oil price at that time, Ma Jia designed the appearance of Transformers for Lifan X60 and made a 3D model for the still movie Tieguanyin vs Transformers. Within two weeks after the promotion began, Majia team published 70 topics about pictures and related videos of this work in Chongqing and the national online platform, including 2 1 in Chongqing and 49 in China. Harry Potter and Chongqing Sisters

The vest embeds the elements of ASUS computer in this still movie, and also reflects the tonality of ASUS computer products through storyline, visual presentation and other ways. Successfully introduced the public's attention to the ASUS products themselves, and passed the relevant information of ASUS computers to the audience. In six days, the number of hits exceeded 5 million, the number of hits exceeded 6.5438+million, and the works were disseminated and interacted more than 8,000 times. Unsatisfactory youth

This project is the network promotion vest of Jiuxi Project, the first property of Longxin Real Estate in Chengdu. Working with the team of Longxin Group to study the marketing strategy, we determined the core appeal of "the only small apartment with landscape in Chengdu", seized the older generation of young people who had a complex with the eastern part of Chengdu, and awakened the youth of the older generation of young people in Chengdu with the hit drama "Youth We Can't Let Go" 25 1064. Emei xianjie

The production team spent three days shooting in Emei Mountain. On the second day after the shooting, the Majia team released the propaganda works of Emei Mountain Scenic Area on the online platform. Nine days later, the still movie "Emei Wonderland" was released on major online platforms. In the following month, the vest team continued to promote and spread on various online platforms. After the work was released, it caused strong repercussions on national video websites and was repeatedly recommended as the home page by various websites. China Edition 20 12

China version 20 12:

The release of 20 1 1 Chongqing Edition 20 12 combined the karst landform and scenery of Wulong with the momentum and doomsday theory of the blockbuster 20 12, which attracted the attention of netizens.

In order to promote the sales growth of Wulong World Natural Heritage Scenic Spot in the summer tourist season, with China version 20 12 as the gimmick and Wulong World Natural Heritage Scenic Spot as the background, vest culture has created a still movie with the theme of disaster avoidance for Party A.. After the film production is completed, the vest team will spread and promote it in mainstream online platforms in Chongqing, Chengdu and the whole country in stages, and appropriately guide netizens to pay attention to and discuss Wulong World Natural Heritage Scenic Spot. * * * Effective communication times were 2.25 million times, 10873 times of network interaction, and 26 network platforms recommended outstanding refinement.

Wang Tianshu Alianya

Look up at the sky, Alianya

20 10 took advantage of the heat wave of "Avatar" and combined with the vegetation characteristics of the tropical rain forest in Wangtianshu Scenic Area, created a still life movie about protecting the tropical rain forest. Two large-scale media attention and news reports, more than 94 media reports such as Yangzi Evening News and Chongqing Evening News, the number of tourists increased by 7 times, which was personally praised by the governor of Xishuangbanna.

Tongquetai in Chibi

Tongquetai in Chibi

In 2009, the most popular online event in China. It is the originator of China's still movies, which laid the foundation for the development of China's online story marketing. Today, this project is also a classic case worth studying in online interactive marketing. 1 1 websites and forums recommend top highlights and refinements, which are exclusively reported by the 6th edition of Entertainment Weekly, and reprinted by national portals such as Yunnan Life Daily, Sina.com and Golden Eagle.com in Chongqing.

The promotion team started work on February 6th, 20 12, and by February 5th, 20 13, 2 12 platforms and 192 still movies had been released for the promotion of graphic works and videos. Video distribution on 20 platforms. At present, the number of exchanges is about 2.45 million, and the number of interactions is about 6,000. Dream back to Jiangjin

Dream back to Jiangjin

The beautiful still movie, Chongqing version of hawthorn tree love, has brought great concern to Jiangjin tourist attractions. As a result, the hero became an instant hit on the Internet. The propaganda of the film has made Jiangjin a holy place for countless people to yearn for pure love. On the day of Tanabata, the live event held by Jiangjin Municipal Government welcomed tens of thousands of people who died for love in Chongqing. Black boy's gift

Majia culture took Wangtianshu Scenic Area as the story background, and made a micro-film for Wangtianshu Scenic Area. Successfully improved the brand awareness, exposure and network mention rate of Wangtianshu Scenic Area. The promotion covered more than 200 network platforms and more than 0 mainstream video websites, among which 9 video websites recommended them all the time, and Weibo released 280 related topics, and released and forwarded 1 150 people, achieving 3.38 million people and 7.8965 million people. In the process of promotion, it also won the full support of Shanda Network, and more than 50 large-scale online games under Shanda Network were recommended by the official homepage. If you are the one, the fragrant country of begonia.

Micro-movies with Dazu as the background have successfully created topics, attracted attention to scenic spots, guided netizens to pay more attention to Dazu, Dazu Haitang Fragrant Country, Dazu Changzhou Ancient City, Zejing and other things step by step, and successfully enhanced the brand awareness and exposure of Zejing Haitang Fragrant Country. This network promotion * * * covers at least 12 mainstream video websites, 25 Chongqing or national portals and 79 main topics * * *. At least 25 media reports have been achieved. (Video website+community forum+Weibo WeChat) * * * The total number of users reached 7197,000, and more than 8,000 people participated in the interaction. Judging from Baidu's fully matched keyword search data, the actual number of people has exceeded100000. Liu Jia pier night talk

Around the theme activity of "Night Talk at Qijia Wharf", we will integrate the resources of major platforms on the network, publicize and promote the activity in advance, enhance the popularity of "Night Talk at Qijia Wharf" and attract everyone's attention and participation in the project; Complete the whole process of organizing and implementing online-to-online interactive public relations activities; In the later stage, the platform resources will be used to publicize and report the activities, so as to improve the exposure, popularity and reputation of the activities and achieve the maximum marketing effect. Jianshan International Automobile Mountain Cross Country Challenge

This activity is a large-scale public relations activity organized by Majia Culture to promote Jianshan International Property. Through the accurate analysis of the target consumers, combined with the largest off-road vehicle mountain race in Chongqing, supplemented by the photography activities of more than 100 netizens, and the beautiful pictures of holiday buildings in the sales department, vests have been widely spread on the Internet. Once the event was launched, it attracted a large number of self-driving enthusiasts, netizens and news media to participate and spread publicity. On the day of the event, more than 2,000 people participated in the off-road vehicle cluster, realizing the wide coverage and publicity of online platforms and traditional media. Longhu MOCO photography activities

This project is a theme photography salon organized by Majia Culture for Longhu MOCO Home Life Museum. In order to show the high-end home image of Longhu MOCO, the vest team invited eight beautiful models to help out on the day of the event. In addition to inviting professional photographers, they also launched an online call before the event to invite photographers to participate. The day of the event was very popular. Through the large-scale publicity of online photography activities and the spread of pictures, Longhu MOCO Home Library has been rapidly spread, and its exposure and popularity have also been rapidly improved.

Initiate and spread this high-end photography salon of ASUS computer on the Internet platform. During the whole promotion process, 32 topics were published in Chongqing and the national online platforms, and the forum achieved about 17 1666 person-times exchange and 573 interactive discussions among netizens, while Weibo achieved 262,774 reading times. Jiang's drunken words tell the truth interactive party

According to Jiang's own product attributes, Majia Culture planned an interactive activity of # Drunkenness # in Sina Weibo. During the event, the vest promotion team posted 42 theme posts on online platforms, covering 23 online platforms. It has also attracted the attention of many traditional media and online media. Health tourism in Malaysia

Majia presided over the press conference, which was dominated by mainstream forums in Weibo and Chongqing. In the early stage, a wide range of topics focused on posts, and the activities were fully laid out, which played an excellent communication effect. My Snow Mountain Wedding with Same-sex Beauty

The reality show shows the beautiful scenery of Emei Mountain in the off-season, which increases the exposure of the scenic spot in the off-season and increases the sales opportunities for Emei Mountain scenic spot in the off-season. It has been listed as a website recommendation by six major online platforms for 25 times, among which the Chongqing version of Aika Motorists' Club has spread more than1.8000 times, ranking first in the "Weekly Hot Post List" on the homepage of the website for one week in a row, with Dayu.com directly spreading more than 90000 times and Tianya Chongqing version spreading more than1.8000 times. Suning net reserve price muscle man

The reality show showed Suning.cn deliveryman, combined with the high temperature and the bottom price of the whole network, publicized the mid-year celebration of 618 e-commerce in Suning.cn, narrowed the distance between the e-commerce platform in Suning.cn and the target population, successfully enhanced the influence and popularity of Suning's e-commerce in June, and promoted the product sales of Chongqing Radio and Television Group in Suning.cn.

This project is a series of regular network marketing activities to promote the TV+HD set-top box of Chongqing Cable TV. Taking advantage of the London Olympic Games, the product advantages and brand image of this project are exposed by stages through Olympic topics, using Weibo activities, Weibo topics, double Weibo auxiliary promotion, live reality show, forum prize-winning survey, forum topic release, Baidu Q&A, QQ group diffusion and other ways. , so as to close the distance with the target customers. 280 articles by Weibo, 3 prize-winning activities by Weibo, 2 articles by Weibo and 22 articles by Weibo were published through network promotion, with an accumulative increase of 5 100 real fans, 4 152 reposts and 424 interactive comments (incomplete statistics), covering more than 465,438+10,000 fans; Covering 0/5 mainstream forum websites in Chongqing/KLOC, planning to publish forum activities for 3 times and posting 22 posts on related topics, achieving * * * 65438+ 10,000 person-times communication and 4,377 person-times interaction; There are 200 QQ groups, 1 13 Baidu Q&A groups, and Baidu Encyclopedia successfully edited "Chongqing Cable". Lifan house purchasing Weibo trusteeship

This project is Majia Culture's promotion of Lifan Center of Lifan Group and Weibo marketing of Lifan Football Club. In addition to the daily maintenance of Weibo, the vest team combined with the current actual hot spots, expressed in the form of comic blog posts, supplemented by Weibo activities, live broadcast in Weibo, big forwarding and other ways, to increase the exposure of Weibo and attract more target audience's attention.

Chongqing aolong

This project is Weibo marketing made by Majia Culture for Chongqing Aolong Men's Basketball Club. Through fan interaction, Weibo activities, live games in Weibo, live player training, a large number of forwarding and other ways, it was fully promoted to Chongqing Aolong Men's Basketball Club, which attracted the attention of basketball fans. As of April 26th, the number of fans increased by 12 12, with the highest daily exposure of 277875, among which two original Weibo reached 1096 and 2082 respectively.

Yuneng 1992

This project is the Weibo marketing of vest culture for Yuneng Group real estate. In addition to the daily maintenance of Weibo, the vest team also showed it in the form of cartoons in Weibo according to the tonality of corporate culture and its product information, combined with the current practical hotspots. By April 26th, the number of fans had increased by 2000, and the highest daily exposure reached 140000.