What are the categories of public service advertisements?

1. Public service advertisements produced and released directly by the media, such as TV stations, newspapers, etc. For example, CCTV often publishes such advertisements. This is the political and social responsibility of the media.

2. Public service announcements issued by specialized social agencies. For example, the United Nations Educational, Scientific and Cultural Organization, the United Nations Children's Fund UNICEF, the World Health Organization, and the International Wildlife Conservation Organization have respectively issued "protect cultural heritage", "children have the right to education", "do not discriminate against AIDS patients", and "protect rare animals" Such public service announcements are mostly related to the functions of the publisher.

3. Public service announcements produced by enterprises. For example, Boeing Company has released public service advertisements such as "Bringing People Together" and Ericsson has released "Care Comes from Communication". The company not only does good deeds, but also establishes its own social welfare image.

Extended information:

Production principles

1. Political principles

Public service advertisements sell ideas. Concepts belong to the superstructure, and ideological and political principles are the first priority. Ideological and political principles also require public service advertisements to be of elegant taste. That is to say, we must unify ideological and artistic qualities, and integrate ideological qualities into artistry.

2. Advocacy principle

Public service advertisements should be conducted in an advocacy manner to promote concepts or codes of conduct to the public. Communication between the transmitter and the receiver should be equal. It is absolutely unacceptable to act like an educator, condescending, and speak in a lecturing tone. This is not to say that public service announcements cannot speak out against bad behavior and bad culture.

3. Emotional principle

Human attitude is rooted in emotion. If the concept can be attached to the easier-to-perceive emotional component, it will arouse people's excitement, not to mention that Eastern peoples attach great importance to emotions.

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