Bank activity planning scheme

In order to ensure that things or work can be carried out effectively, it is often necessary to prepare a plan in advance. The plan is concrete, thorough and operable in terms of purpose, requirements, ways, methods and progress. What problems should we pay attention to when making a plan? The following are three bank activity planning schemes I have compiled, hoping to help you.

Three bank activity planning schemes 1 are designed to promote the further development of our postal currency card business. Increase publicity and enrich promotion methods. Continue to carry out multi-channel, multi-level and multi-form publicity activities. Improve and enhance the market competitiveness of postcards. Meanwhile. In order to consolidate the marketing achievements of our postcards in the second quarter. Decided to organize postcard marketing activities again. Strive to achieve it on the basis of the original card issuance. "Postcard marketing has reached a new level.

First, the purpose of marketing activities

(a) through business promotion, comprehensive fees, on-site card and other activities. Ensure the sustained and rapid development of postal currency card business. Continue to occupy the individual customer market as the goal. Try to increase the number of postcards. Through publicity. It will play a certain role in promoting the bank to open cards and complete the deposit task.

(2) Conduct face-to-face communication, exchange, on-site business promotion and business consultation with customers through publicity, and distribute leaflets on the spot. Explain the knowledge of using postal currency cards. Strengthen customer relationship maintenance. Continuously improve customer loyalty and satisfaction. So as to attract more target customers.

2. The marketing activity lasts from July 30th, 20xx to August 20th 1.

Three. Organize marketing and publicity activities to ensure the smooth development of this publicity activity. Organize and implement the activity process as planned. Personal business department is responsible for publicity activities. Take the lead in coordinating activities.

Fourth, the content of marketing activities.

Participate in the joint marketing activities of China UnionPay Henan Branch. China UnionPay Henan Branch plans to launch the "Brush Postal Currency Card" in conjunction with regional commercial banks in various cities in the province on August 1. Summer Awards "marketing activities.

(1) Unified image promotion. The graphic publicity page is provided by China UnionPay Henan Branch. On this basis, we can increase our special publicity content.

(2) Unified award setting. In this activity, postcard holders will receive three awards. The bonus amount of each award is 3000, 1000 and 500 yuan respectively. You can also set up special rewards for cashiers. The first prize is provided by China UnionPay Henan Branch. The remaining prizes will be provided by our bank. Our bank is responsible for redemption. Our bank can exchange prizes on site or at designated outlets and locations.

(3) Unified award form. This activity adopts the automatic redemption function of China UnionPay POSP lottery system. Realize the cardholder to receive the prize in real time with the card (that is, the winning information is directly printed to the remarks column of POS documents. Such as "Congratulations on winning the first prize")

Verb (abbreviation for verb) Place and method of marketing activities:

According to the catering and department store business in our city. Specially selected four high-quality participating units: Xiyingmen Head Office, Leshan Shopping Mall, Tianlong Hotel and Berlin Jianguo International Hotel.

1. Consumer Awards Marketing Campaign: During the event. Anyone who holds our UnionPay "postal currency card". The above four designated participating units. The consumption of a single credit card is more than 100 yuan (inclusive). That is, there is a chance to win the prize (on-site consumption will automatically receive the prize). The redemption period is 20xx August 6th 17: 00.

2. Discount We will actively contact quality merchants in our city. You can reach a merchant agreement with the merchant. Fully seek the resource support of the merchants. "Postal Currency Card" customers can provide discount support for cardholders when they agree to spend money with merchants. At the same time, China UnionPay background system can provide automatic discount function.

Marketing and publicity of intransitive verbs

(1) Organize to publicize the posters posted by banks through business outlets. Distribute promotional color pages to promote customers.

(2) Merchants publicize the promotional color pages distributed by merchants coordinated by banks and the oral publicity of cashiers to customers in their stores;

(III) UnionPay publicizes that China UnionPay Henan Branch will conduct publicity through national customer service 955 16, China UnionPay website and other channels.

Bank activity planning scheme, Chapter III, Preface 2:

The purpose and purpose of any marketing plan is to increase the sales of products. Create and enhance brand image. This marketing plan will analyze the market, market environment, consumers, products and other aspects, and then according to the main factors affecting customers to buy a house. Then, according to the factors, make relevant plans. The purpose of selling bank cards has been achieved.

Text:

(1) The target group of this marketing plan: the surrounding college students centered on Hunan mass media are all target customers.

(2) Analysis of market conditions:

1) Macro-environment analysis: With the continuous development of science and technology in China, smart phones in China are gradually "popularized" and "popularized", according to Gartner's statistics. The first quarter of 20xx. The global sales volume of ordinary mobile phones is 31470,000 units. Year-on-year growth 17%. Smartphone sales increased by 48.7% year-on-year. It reached 54.3 million units. Section 2. Global smartphone sales reached 6,654.38+0,650 units. Year-on-year growth of 50%. Expected end of 20xx. The number of smartphone users will exceed1.500 million. It is estimated that. Smartphones will grow by 50% every year. This means that by 20xx. More than half of mobile phone users in China will use smart phone terminals. By then, it will fully enter the era of mobile phone intelligence.

2) Product analysis: According to the cooperation between Hunan Mass Media and CCB, every student has a CCB card. Therefore, we can draw a conclusion that CCB's card is the most frequently used by mass media students in Hunan. Minsheng Bank has the following advantages over CCB:

1, transfer and remittance. The handling fee is free.

2. Inter-bank withdrawal fees in the province are free.

3. Free of annual fee. Free SMS reminder fee. Free of small account management fees.

Disadvantages:

1。 CCB has more outlets than Minsheng Bank. Convenient for consumers to handle business.

2。 CCB and Minsheng Bank have a solid foundation. Hang the national reputation. Consumers will feel safer.

3) competitor analysis: by comparing with other groups. Our group has reached the following conclusions.

Advantages:

1, rich in social practice experience.

2. In continuous progress and work. Accumulated a wealth of contacts.

3. Active thinking. You can solve things quickly when you encounter things.

Disadvantages:

1, team members have weak sense of cooperation.

2. Team members are not strong in execution.

4) Consumer analysis: Because our target customers are all students from neighboring universities centered on Hunan mass media, with similar age, occupation and educational level. So we will analyze them from their gender and consumption habits.

1, boys' consumption habits: not sure about commodity prices. Don't like bargaining. Unwilling to spend too much time. Generally, it is targeted shopping on demand. Know who you want to buy and go straight to the goal. Don't care about anything else. Don't compare similar products too much.

2. Girls' consumption habits: Pay more attention to the price of goods. Be careful when shopping. Like to bargain to save money. There are not too many restrictions on eye contact. Shopping is generally aimless loitering.

(3) Marketing strategy: Based on the above analysis, our group has formulated the following scheme.

1, according to the students' worship of stars now. We will reward tickets for Happy Camp, Let's Date and Everyday Up. Hold activities with the theme of "saving every penny". After the event, the top three winners can choose a ticket for Happy Camp, Let's Date and Everyday. The second place and the second place can choose a ticket for Let's Date and Everyday Up at will. The third place is 1. You can get a ticket for Let's Date. Participants in this activity can get a consolation prize, that is, the organizer will recharge their mobile phones1within 0 yuan. The way to participate is to join the big family of Minsheng Bank and Mobile Banking.

2. Advertising method: mainly by distributing leaflets. Estimated 500.

According to college students' desire to acquire more knowledge and practical operation ability. Our group will use the interpersonal relationship they have established to provide our classmates with a job related to their major. Of course, you also need to open a Minsheng bank card in exchange. Why is our group not free? The reason is to let our schoolmates know that there is no free lunch in the world.

(4) Financial budget:

According to the communication between our group and the staff of Happy Camp, Let's Date and Everyday Up, the tickets for these three programs are probably around 60 yuan. The activity is expected to have 100 participants. The consolation prize is that everyone charges one yuan for the phone bill. According to the auction price on Taobao, the phone bill is about one yuan, and the actual price is 0. 98 yuan can buy it. Print 500 colorful leaflets about 1 10 yuan. So the total expenditure of this activity is about 60 * 6+( 100-6) * 0. 98+ 1 10=562。 12 yuan

(5) Staffing:

1) Xiao Zhenhua is mainly responsible for

1. Negotiate the ticket prices of Happy Camp, Let's date, Everyday Up.

2. Discuss with the school about renting classrooms.

3. discuss with the bank.

2) Yang Hui is mainly responsible for distributing leaflets to Hunan mass media students. The quantity is 120.

3) Li Ruzhu is responsible for distributing leaflets to Changsha normal students. The quantity is 120.

4) Tang Xiaoshan and Zhao Xiaoyang are mainly responsible for distributing leaflets to students in hunan mechanical and electrical. The number is 260.

(VI) Activity schedule: 20xx year165438+1October 23rd.

Bank activity planning plan 3 1. Site layout

(1) entrance layout;

1, a big red carpet was laid at the door1000 mm, which set off the festive atmosphere at the opening with red;

2. There are 1 large inflatable arches at the entrance. Or lamp post 1 right. The atmosphere is extraordinary and magnificent. The content pasted on the memorial archway is: "Warm congratulations on the grand opening of China xx Bank"

There are many flower baskets on both sides of the red carpet. Full of warmth, auspiciousness and celebration;

Install a cartoon in front of the gate. Show the Year of the Rat "King Dog Sacrifice". Auspicious and rich "peaceful atmosphere.

(2) Architectural layout:

1. There are several congratulatory messages hanging in the building;

2. Put some hydrogen balloons in front of the bank or on the roof.

This building has pulled down several triangular ribbons.

(3) Layout of business hall:

1. There are several pots of flowers in the hall. Affinity to nature, fashion and warmth;

2. The financial package hangs on the ceiling with a bang.

3. Exhibition boards related to service items and features can be set on both sides of the hall door.

Auspicious and festive red lanterns are hung on the lintel.

Second, the outdoor layout

The focus is on the vicinity of the development zone sub-bureau. Strive to create a festive atmosphere for the opening ceremony. In order to spread the news of bank opening. Attract consumers' attention.

The opening image of 1. branch is hung on the street lamp post.

2. Every telephone pole is inclined with a triangular colored flag. (depending on the specific location)

There are colorful flags on the green belt of the street. (depending on the specific location)

Third, etiquette planning:

1. It is proposed to invite leading guests from relevant departments to attend the celebration ceremony;

2, beautifully printed and fashionable invitations are delivered to the invited guests in advance;

3. Invite the media host to be the master of ceremonies for the opening ceremony. Pave the way for the celebration ceremony;

4. Arrange several etiquette ladies to provide serialized etiquette services for the opening ceremony;

5. Dress for all staff at the opening ceremony. Perfect unity, affinity and unity. Show the cohesion and centripetal force of the unit;

6. Invite lion dance teams and bands to help the opening ceremony;

7. Prepare gift packages and VIP cards and distribute them on the eve of the celebration;

8. Set up a sign-in desk, tables and chairs, sign-in supplies and table cards;

9. Prepare some corsage for VIPs to wear when attending;

10, prepare 10 to control the celebration fireworks;

1 1. Prepare ribbon-cutting tools and gifts for the celebration ceremony;

12, debugging audio and electrical equipment to create a festive atmosphere for the celebration site;

13. Invite media reporters to visit the event site. Collect and write news. Expand influence.

Fourth, the celebration procedure:

1, 8: 00, all the workers are in place. Make all preparations before the celebration;

Turn on the stereo at 8: 30. Play nice songs. Activity scene;

At 3.9, guests arrived one after another. Miss etiquette provides a series of services;

4. The host will be present at 9: 20. Introduce the general situation of the branch and related matters;

At 5.9: 28, the host announced the start of the ceremony. The guests, led by the hostess, walked into the ribbon-cutting scene with beautiful, brisk and enthusiastic melody. At this time, drums and music sounded. Lions dance wildly. The host introduced the identities of the officiating guests one by one. A moment later. Procedures for announcing the speeches of leading guests:

① Welcome speech by the President of Development Zone Sub-branch;

2 bank leaders' speeches;

(3) Special guest representatives speak;

The speech ended at 6.9: 50. Start cutting the ribbon. Miss etiquette provides props. Guests cut the ribbon. This is the most exciting, wonderful, exciting and spectacular moment in the celebration. Drum music, lion carnival, colored paper flying, colored balls taking off. The host delivered a warm speech, which pushed the whole celebration to a climax.

7. The celebration ended at 10: 00. The guests visited the development zone branch.

8. 1 1: 30 banquet. Reward distinguished guests.