There must be a road before the car reaches the mountain, and if there is a road, there must be a Toyota car. Talk about the beauty of this advertisement?

This advertisement successfully used the ancient poem "There are mountains and rivers, but there is no road, and there is a village with dark willows and flowers." The concise text shows the adaptability of the car. "Where there is a road, there must be a Toyota car." , implying that Toyota cars can drive freely on any road.

Toyota Motor Corporation (Japanese Kanji simplified: Toyota Motor Corporation, English: Toyota Motor Corporation) is a company listed on the Tokyo Stock Exchange (TYO), the Nagoya Stock Exchange (NAG), and the New York Stock Exchange. Stock Exchange (NYSE) and London Stock Exchange (LSE) listed Japanese multinational automobile manufacturer.

The headquarters is located in Toyota City, Aichi Prefecture, Japan and Bunkyo Ward, Tokyo. The founder is Kiichiro Toyoda (1894-1952), and the current president is Akio Toyoda. Toyota ranks tenth on the 2020 Fortune Global 500 list.

In 2019, Toyota Motor's vehicle sales ranked second in the world, with approximately 10.74 million units. Toyota's largest single market in 2019 was the U.S. market, contributing approximately 2.76 million units to sales throughout the year. Toyota Motor Company sold approximately 1.62 million units in China in 2019, with the vast majority contributed by joint ventures FAW Toyota and GAC Toyota, which ranked 11th and 13th among domestic passenger car manufacturers respectively.