Complete works of classic advertising languages in business circles

"Passenger flow" is "capital flow"

2. Big business opportunities bring big "money" scenery

3. Huge traffic can make a lot of money.

The transportation network extending in all directions may gather unlimited wealth.

5. Based in Shenzhen, based in Hong Kong, with business all over the world.

6. The axis of the city is the wealth of the United Nations.

7. The subway is like a "dragon" vein, and its financial resources are like "water"

8. The golden thread of the city will definitely promote Qi Fei.

9. With convenient transportation, it is the thoroughfare of nine provinces with wealth.

10. Shorten the cost chain of electronic industry and achieve Longhua International Electronic City.

Advertising language, also known as advertising words, has broad and narrow meanings. Advertising, as its name implies, is widely advertised. Broadly speaking, advertising language refers to a kind of propaganda language that introduces goods, culture, entertainment and other services to the public through various media and posters, including the title and text of advertisements. In a narrow sense, advertising language refers to improving the visibility of enterprises through publicity, and advertising language is also an indispensable means and method for businesses to obtain profits in marketing.

1, efficacy type. Reflect the efficacy, good performance or high efficiency of the goods.

2, high-quality type. Reflect the excellent product quality or good service quality.

3. Pun type. Use puns to reflect double meanings.

4. It feels good. Use auspicious words to reflect people's desire to pursue happiness.

5. Call type. Directly push customers to answer the phone and take the purchase action.

6. Inspirational. With some inspiring words, bring a kind of inner positive energy to people.

Advertising language should grasp the key points and be concise. If it is not short, it is not convenient to repeat, remember and cycle. There are not too many requirements in the form of advertising language, which can be single sentence or antithesis. Generally speaking, the number of words in advertising language should be 6- 12, and generally not more than 12. We can see such examples everywhere, and the advertisements that can be widely circulated in society are basically short. For example, the slogan of Haier Group, a well-known national enterprise in China, is "Haier-Sincerity Forever"; Ericsson mobile phone "communication is love"; Nike "just do it"; ; Head & Shoulders shampoo "dandruff disappears, hair is more outstanding" and so on. At least one word, such as IBM's "Xiang", is very concise. It is in response to that sentence: "Concentrated is the essence!"