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The development of NIKE makes!!!

-- Author: Love Simple

-- Release time: 2005-1-18 9:49:58

-- [Repost] The most detailed The history of Nike

Bill Bowerman – the founder of Nike

In 1972, he was the track and field coach of the University of Oregon. As a coach, he paid great attention to his athletes and understood their athletes. Sports Needs

More than just a coach, he is a teacher. He gives his athletes a "competitive response" - learning how to win.

Bowerman is also an innovator. , what he brought back to the United States during his inspiring trip to New Zealand in 1962 were new concepts of running and physical fitness. At the same time, it soon caused a revolutionary response in American sports. He brought new training methods , which completely changed the training methods of athletes.

For the spirit of loyalty, competition, and teamwork, Bowerman instilled the spirit of loyalty, competition, and teamwork into his athletes bit by bit, and at the same time gradually established today's Nike cooperation culture

As a coach, Bowerman is committed to constantly making his athletes perform better. Therefore, he designs sports for athletes that are less likely to cause injury and allow them to perform better. Shoes, his shoes were lighter and more comfortable than the sports shoes of the time

He tried a variety of materials and let his athletes try them.

Phil . Knight - the founder of Nike (1957)

He is an excellent middle-distance runner

Although he did not win many races, Bowerman's "competitive response" inspired Inspired by him, he has the desire and desire to pursue his own limits and perform at his best

Phil Knight studied business management at Stanford University. He once pointed out in an article about Japan's production opportunities , he believed that at that time, a low-priced and high-quality sports shoe from Japan would replace the leading position of German sports shoes in the U.S. market.

Ballman's principles for his athletes as a coach are also Knight's. Principles in Business.

"Competitive Response" Make a Commitment

Perform...mentally, physically, emotionally

Focus...do your best To be the best

Compete to win...Teamwork

The birth of Le Cordon Bleu Sports (1962)

Phil Knight and Bill Bowe Mann each contributed US$500 to reach an agreement, and *** agreed to establish a company and promised to provide athletes with the most professional and better sports shoes. This new company is Le Cordon Bleu Sports Company or brs..

At that time, I acted as an agent for Japanese Tiger sports shoes, and my main target customers were relatively professional athletes and coaches. They began to establish new relationships with athletes, and many of them would last their entire lives.

After receiving his MBA degree, Knight began his world tour. While staying in Japan, he contacted Onitsuka Tiger Sports, a company that produces high-quality professional sports shoes. At the same time, we began to find and develop development opportunities for them in the US market. In this way, a new company emerged, which Knight named "Blue Ribbon Sports" - the predecessor of Nike

Early retail stores (1968)

1968 In 2016, Le Cordon Bleu Sports opened its second retail store in Oregon, the United States. It became a runner's paradise because at that time, there were no truly technological running shoes. So runners suddenly felt like there was a sports company that truly catered to them and shared their passion for sports and running. At the same time, we assume the obligation of manufacturing authoritative professional sports shoes.

Early retail stores were usually opened next to sports fields, which provided a place for Nike employees to learn business and directly contact and understand our customers.

The foundation on which Nike is founded.

Bowerman

We have to share commitments and obligations with each other, so that everyone can achieve more through teamwork than individually. Paying much more results.

The birth of a new brand (1971)

The new brand was only six months old. Knight invited a professor from the Art Department of the Polish National University to a female college

student, designed a logo with speed and power.

Le Cordon Bleu decided to use this swoosh. Knight said, "I don't particularly like it, but I believe it will grow with us because of us."

The name of the brand is Jeff Johnson, Nike's number one A full-time employee, he woke up from a dream and was inspired by "Nike". "Nike", the wings of the Greek goddess of victory. Johnson's suggestion was adopted after a week of debate by the committee.

The first logo

The name and logo of Nike officially appeared together in 1972

(1972)

The first Nike office to sell products was in Poland. Every employee of Nike Encourage your friends and family to come to the office building.

Nike begins grassroots promotion (1972)

Le Cordon Bleu Sports first launched Nike at the 1972 U.S. Olympic cross-country race. Runners saw sneakers with waffle outsoles for the first time. The design of the waffle soles was inspired by the waffle pot soles that Bowerman’s wife made for him for breakfast

Sneaker outsoles The change revolutionized running as well, providing a lighter, more durable outsole for sneakers.

Runner Mark Covert was the first to wear Nike waffle outsoles for running Athletes whose shoes cross the finish line

(1972) Sidney Wicks wears early Nike sneakers

In 1972, Nike signed rising sports star Sidney Wick. Wicks was the first to wear Nike basketball shoes One of the athletes, as Bowerman said, Nike is committed to providing athletes with lightweight, better-fitting sports equipment

Many athletes have used Nike sports equipment.

nike Soul (1973) In 1973, American record holder Steve Prefontaine became the first track and field athlete to wear Nike sneakers. Through the training of Bowerman, he made many young athletes move towards Nike, a young sports brand.

The reason why prefontaine's is called the "soul of Nike" is because of his perseverance, tenacious fighting spirit, and desire to win.

Unfortunately, his life only lasted In 1975, he was killed in a car accident at the age of 24.

Waffle Trainer (1974)

Connection with consumers

This print advertisement was the earliest Appeared on the back cover of the American "Runner's Magazine". This is a very exciting advertisement, and it also makes a small note. At the same time, it is a very good way to connect consumers with the emotion of the Nike brand.

In fact, "there is no finish line" is also Nike's motto. Nike will never be complacent and always strive to surpass previous successes while providing our customers with the most authoritative and motivational products. Products and services.

It’s never just a product, it’s a company

Waffle-soled training shoes become the best-selling sneakers in the United States.

Research , design and development

Nike continues to innovate technology. In this sneaker designed and developed for women, it made a trend mistake. In order to enhance stability, in fact, it does not conform to the principles of human movement. .At this time, Nike made its first technological innovation mistake.

Nike began to learn how to make professional sports shoes perform more professionally in sports, in line with physiology, physics, and the materials used to make sports shoes more professional. Functional

1976 - 1977

Nike’s support for running

Support for women’s rights is reflected in support for women’s long-distance running

In 1979, Nike expanded its business by introducing its first apparel production line. The apparel division was separated from the footwear division. Hard work and good awareness --- they expected success, and they It was also done.

The introduction of clothing production lines is an example of Nike’s prudent risk-taking in business, and it is also a good example of Nike’s brand and business.

A sign of growth.

Light weight cushioning (1979)

Frank Rudy, an aerospace engineer, brought the concept of air cushioning to Nike in 1979. frank rudy, an aerospace engineer, brought the concept of air cushioning to nike in 1979. This breakthrough technology allowed the cushioning to last throughout the lifetime of the sneaker, rather than the foam rubber previously used to cushion the shoe that became stiff and stiff after a few kilometers. Flat.

Nike air cushion, cushioning, protection, lightweight, and can be bent into various shapes to fit and support various styles of sports shoes and various developments.

Nike Air Cushion has expanded Nike's brand, and at the same time, it has made Nike the leader in the world's sports shoe market.

It has made a huge contribution to the world's sports shoe cushioning history and the sports consumer goods industry.

The birth of ground-breaking sports shoes In 1979, the "tailwind" sports shoes made their debut, introducing the concept of Nike air cushion technology to the world. At this time, the first pair of running shoes, worth $50, also became a revolution in the sports shoe industry.

The advent of tailwind showed the world Nike's innovative spirit. Through continuous risk-taking and leading the entire industry, our customers can get the best performance.

1980 Moscow Olympic Games Steve Ovett and Sebastian coe. Some of Nike’s “firsts”: the first Nike gold medal, the first year to become the number one sales seller of sports shoes in the United States (surpassing Adidas), and at the same time our first European headquarters was established in the Netherlands.

nike Began his grassroots promotion while exploring international opportunities.

800m race

Growth and expansion in the United States (1980 – 1981)

Country Football team

Continuing our success in running and basketball, Nike has expanded its branch into football.

Nike enters the football market to provide the most professional football shoes while working with professional players Promotion and development.

n b a

Just like grassroots promotion in running - for the athletes - it is the same in other sports.

nike occupation The basketball market also became the largest brand of sports shoes worn by NBA players.

In 1982, Nike provided professional sports shoes for more than 50% of NBA players.

Main rugby team and national team Celebrity mike schmidt signed with nike because nike continued to develop technologically advanced products.

Nike became the most worn sneaker by football players in the mid-1980s.

mike schmidt also There is a building named after him on the campus of Nike's world headquarters.

The creation of a new world record

In 1981, Alberto Salazar wore Nike sneakers and set a new world record in Manhattan, USA. A new world record.

Salazar helped our pioneers develop technological sportswear while increasing Nike's share of the running market.

He later joined the sports marketing department of Nike headquarters in the United States. There is also a building named after him

1984 Olympic Games

In this Olympic Games, Carl Lewis won 4 gold medals and Joan Benoit won a women's marathon gold medal. .

58 Nike-supported athletes earned 65 medals.

Profits reached $919.8 million.

On Track (the collective concept of the Nike brand) (1985 ) The continuation and development of the collection concept. John Mcenroe wore his own unique world of Nike sports equipment and carried out the "Traveling Across America" ??promotion campaign, which had a huge impact on the world.

back on track (collections reorganized the nike brand) (1985) In 1985, Mike Jordan, a new sports player from the Chicago Bulls, was signed. What he brought to Nike was sports innovation and promoted product development. development, while constantly paying attention to the entire product design, development, advertising, and marketing. This collection concept integrates development, footwear products, clothing, price, marketing, and advertising all under the concept of Jordan Collection. It is a The beginning of a new, higher attention rate, super energy brand.

Wrong direction

Nike's response strategy to reebok entering the market (1987)

Reebok entered the market at that time. The soft leather shoes he manufactured for women greatly increased his women's business. Nike therefore produced sports and leisure leather shoes. As a result, in actual wearing, this shoe deviated too much from our sports route. At the same time, it is not trendy enough to match with clothing.

Introducing casual leather shoes. Does nike provide authoritative, professional, sports products? Or is it fashionable products?

Little attention - Leaving Sports

Visible Air Cushion – Product Innovation (1987) In 1987, Air Cushion King Technology’s sports shoes were the first visible air cushioning. The visible air cushion made Nike technology easier to understand. At the same time, coupled with the outstanding performance of sports shoes, Nike successfully established its leading position in sports shoe technology. Through the business revolution, the Air Cushion King entered the market.

The development of the sports category in 1987 was also the birth of Nike's all-round shoes. The logo. Nike's new comprehensive training shoe has the edge of innovation. It has enough cushioning to make it suitable not only for running, but also very suitable for other sports and aerobic bodybuilding training. Consumers love it, and the development of this shoe is also Bringing more than $500 million worth of business to Nike in 1997.

“just do it” (1988)

A hugely successful marketing campaign beyond imagination.

It quickly becomes universal and sometimes personal. It is the language of movement, the sound of movement. It brings dreams. It means action, without any excuses, that can be eccentric, exciting, and beyond imagination. .This is Nike.

It truly is part of American history

Our mission is clear:

To be the best sport in the world and fitness company

Continuously innovating and innovative products

Continuously paying attention to details

Emotional connection

Nike World Campus opened (1990 )

The Nike World Campus opened in Beaverton, USA, with 7 buildings named after our athletes.

Campus expansion (1999)

The Nike campus continues to expand, including 6 buildings on the northern campus and a football field.

Nike's huge investment (1994) The Nike European Center is Nike's largest investment outside the United States and was opened in 1994 Opened in September 2016, only 350 days after completion

ehq (1999)

nike's European Center, located in the Netherlands.

Nike's development in other countries and Growth (1997)

Two customer service centers in Seoul, South Korea and Tokyo, Japan.

Nike Asia drives profits from $300 million in FY96 to $800 million in FY97 .

China has become Nike’s largest resource base and sales market in Asia

Ronaldo-----Brazilian star

Starts to enter the world football market

Signed a contract with Brazil in 1996 to prepare for the 1998 World Cup.

Nike brought the lightest football shoes in the history of the world and at the same time brought the football shoe industry to the forefront. A revolution has been carried out, which is lighter, more comfortable, and focused on speed and power in terms of its appearance and expressiveness.

Impact Air Cushion (1998)

1998

The first female football player signed by Nike in 2018. m9 is the lightest model and has a sense of speed, comfort, and ball control.

Impact air cushioning – the air cushion can resist the increase in external forces The impact pressure also breaks the very uncomfortable wearing feeling of traditional football shoes.

The revolution of sports equipment

The sports equipment department creates ice hockey series, skates, watches, glasses, etc.

Women’s Business

The growth and expansion of women’s business is mainly based on support for fitness and physical fitness.

Innovation turns to business

Nike's new product in 1999, presto was born

Just like a T-shirt on your feet. It is a revolution, a lighter, more comfortable and more casual running shoe. The size is (xxs, xs , s, m, l, xl) and many gorgeous colors at the same time.

shox

After 16 years of stop-and-go research and development in Nike, Nike has completely new cushioning The birth of technology---Nike shox. Using the materials of the system on the race car and absorbing shock through elastic cushioning columns, it provides new running equipment for the new generation of runners.

2000 Sydney Olympics – New brands and innovative products for athletes

The competition uniforms designed by nike have supported more than 2,000 athletes in 25 events in the Olympic Games

The Olympic Games provide nike with a platform to express itself. A platform to showcase sports product technology, sportsmanship and passion.

marion jones won 5 medals (3 gold, 2 bronze)

bowerman – won

You will achieve much greater success as part of a team than as an individual

Advanced RD&D

Physiological Exercise Lab.

Higher demands for product design and innovation

2002 World Cup – growing our business while maintaining our authenticity (sport)

Nike football has done the biggest thing ever in the world promotion, and the ambitious website nikefootball.com