How to do a good job in corporate ideological and political propaganda under the new situation

Abstract Propaganda work is responsible for the function of publicity and education. Although it cannot produce immediate benefits, it can directly relate to and affect the normal development of the enterprise's production and operation, safety production and other aspects. It is an important factor in improving the execution of enterprises. A strong guarantee of strength. Especially in the new situation where enterprises are accelerating their transformation and development, doing a good job in corporate publicity will become an indispensable element for the healthy and sustainable development of an enterprise. This article discusses how to do a good job in corporate publicity under the new situation from three aspects.

Keywords: new situation; enterprise; publicity work

Currently, the reform of state-owned enterprises has entered a critical stage. If an enterprise wants to keep up with the development of the times, the key lies in people's thinking. How to use effective publicity work to unify the thoughts of all employees on the company's various policies and policies, and unify them on conscious actions to accelerate transformation and development, and transform the advantages of publicity work into public opinion advantages, ideological advantages, cultural advantages and competitive advantages. And make it shine through effective communication channels, so as to achieve the purpose of unifying ideas, boosting morale, gathering strength and improving image. The author believes that the following three points should be focused on.

1. Focus on the key points and give full play to the role of public opinion in publicity work

Publicity work should not only be "everywhere", but also "targeted" to highlight the innovative characteristics of the enterprise and enhance the effectiveness of publicity. . Different natures of work naturally have different priorities. The same type of enterprise may also have different priorities. The priorities of the same enterprise may also change in different periods. Therefore, in order to do a good job in corporate publicity, we must strive to find and grasp the focus of the company's work in a certain period. Focus on key tasks. For example, in recent years, Kailuan Thermal Power Company has been affected by installed capacity