How to write the activity of Tomb-Sweeping Day led in supermarket?

Supermarket Tomb-Sweeping Day Promotion Plan 1

As a national statutory holiday, Tomb-Sweeping Day has opened the door for the general public to have a holiday. How to use Qingming promotion to increase passenger flow and expand sales is the key to this promotion.

First of all, ideas

It is difficult to find a suitable entry point to promote Tomb-Sweeping Day in shopping malls, but we can indirectly promote goods by combining the coming of spring and the comprehensive listing of spring clothes.

Second, the promotion theme

The grass grows and the warbler flies. In April, I went shopping to send the "paper kite" to be beaming.

Third, the activity time

4-6 April (* * * three days)

Four. Activity content

1. Customers who spend more than 100 yuan on shopping on the same day during the activity period can get a kite at the service desk on the first floor and a 2 yuan with a receipt; Customers who have shopped all over 300 yuan on that day will be given a carbon plastic kite with the receipt and 5 yuan (while stocks last).

Considering that it is the peak season of spring clothes sales, all cabinets are not required to be sold at a unified discount. Each cabinet group can arrange promotional activities reasonably according to its own situation, and the brands that need to be discounted are arranged in advance by various business departments, and the promotional atmosphere is arranged well.

Verb (abbreviation for verb) layout

The outdoor layout focuses on the main entrance glass, advertising space in the west of Hollywood, two side doors and two gates. According to the content of this activity, it will be arranged before March 25th.

Indoor layout mainly uses the ceiling of the lobby on the first floor and hangs various kites above the main service desk, which highlights the spring atmosphere and renders the promotion atmosphere, while giving customers a choice. Put it in place before March 25.

Propaganda of intransitive verbs

Newspapers or TV are still the main media, and the first issue of 1/4 advertisement was released on April 3. At the same time, use SMS to expand publicity and influence.

Seven. budget

newspaper advertisement

Message group

television advertising

Interior layout

Kite purchase quantity

Supermarket Tomb-Sweeping Day Promotion Scheme II

As a national holiday, Tomb-Sweeping Day opened its doors to the general public for the first time. How to make use of Tomb-Sweeping Day, especially the first Qingming promotion this year, to increase passenger flow and expand sales is the key to this promotion.

First of all, ideas

It is difficult to find a suitable entry point for the promotion of Tomb-Sweeping Day shopping malls. However, we can combine the arrival of spring and the comprehensive listing of spring clothes to indirectly promote goods. In addition, this year's Tomb-Sweeping Day (April 4th) is Friday, which is closely linked with a weekend. Three days will definitely form a new shopping climax. Because it is the first time to try to promote sales in Tomb-Sweeping Day, it should not be considered for too long. The simple promotion form is used as an auxiliary pad for May Day marketing.

Second, the promotion theme

The grass grows and the warbler flies. In April, I went shopping to send the "paper kite" to be beaming.

Third, the activity time

4-6 April (* * * three days)

Four. Activity content

1. Customers who spend more than 100 yuan on shopping on the same day during the activity period can get a kite at the service desk on the first floor and a 2 yuan with a receipt; Customers who have shopped all over 300 yuan on that day will be given a carbon plastic kite with the receipt and 5 yuan (while stocks last).

Considering that it is the peak season of spring clothes sales, all cabinets are not required to be sold at a unified discount. Each cabinet group can arrange promotional activities reasonably according to its own situation, and the brands that need to be discounted are arranged in advance by various business departments, and the promotional atmosphere is arranged well.

Verb (abbreviation for verb) layout

The outdoor layout focuses on the main entrance glass, advertising space in the west of Hollywood, two side doors and two gates. According to the content of this activity, it will be arranged before March 25th.

Indoor layout mainly uses the ceiling of the lobby on the first floor and hangs various kites above the main service desk, which highlights the spring atmosphere and renders the promotion atmosphere, while giving customers a choice. Put it in place before March 25.

Propaganda of intransitive verbs

Pingdingshan Evening News is still the main propaganda media, and the first issue of 1/4 was published on April 3. At the same time, use SMS to expand publicity and influence.

Seven. budget

Evening newspaper advertisement 2000 yuan (paid)

Send a text message to 300 yuan.

Interior layout 500 yuan

300 yuan buys kites (paid)

Total: 3,000 yuan