Chengdu Urban Outdoor Advertising and Signboard Management Regulations

Chapter 1 General Provisions Article 1 In order to regulate the planning, installation and management of outdoor advertising and signboards, in accordance with the Advertising Law of the People’s Republic of China and the Urban Planning of the People’s Republic of China This regulation is formulated in accordance with the provisions of laws and regulations such as the "Regulations on the Management of Urban City Appearance and Environmental Sanitation" of the State Council and the actual conditions of Chengdu City. Article 2 The scope of application of this regulation includes: the administrative divisions of the five urban districts of Jinjiang, Qingyang, Jinniu, Wuhou and Chenghua; the administrative divisions of relevant districts and counties within 500 meters outside the outer ring road; the municipal administrative divisions within the administrative areas of this city Expressways and national and provincial trunk roads and within 80 meters on both sides. Article 3 The term “outdoor advertising” as mentioned in these Regulations refers to the use of text, text, and advertisements on roads, squares, green spaces, airports, stations, docks, waters and other public places and buildings (hereinafter collectively referred to as carriers). The act of setting, posting, writing, embedding, and hanging advertisements through expressions such as images, electronic display boards (screens), and physical shapes.

The term “signboard setting” as mentioned in these Regulations refers to the act of setting up signs, signs, light boxes, neon lights, and font symbols to express names on buildings (structures) on business (office) sites or their facilities. . Article 4 The installation of outdoor advertisements and signboards shall comply with the planning for the installation of outdoor advertisements and signboards, be compatible with the urban regional planning functions, and be coordinated with the style of the building (structure) and the surrounding environment. Article 5: The administrative department of city appearance and environment is responsible for the management of outdoor advertisements and signboards; the administrative department of transportation is responsible for the management of outdoor advertisements within the scope of these regulations.

Planning, construction, gardening, industry and commerce, meteorology, urban management and administrative law enforcement and other departments shall coordinate the implementation of these regulations in accordance with their respective responsibilities. Chapter 2 Planning for Outdoor Advertising Settings Article 6 The municipal planning administrative department shall, in conjunction with the city appearance environment, transportation and other departments, prepare a master plan for outdoor advertising setting, and publish and implement it after approval by legal procedures.

The municipal administrative department for city appearance and environment is responsible for formulating a detailed plan for the setting up of outdoor advertising on public carriers, and submits it to the municipal government for approval before it is announced and implemented; the relevant district and county administrative departments for city appearance and environment are responsible for formulating non-public outdoor advertising plans within their jurisdiction. ***Detailed plans for the outdoor advertising installation of carriers shall be submitted to the municipal administrative department for city appearance and environment for review and approval before implementation.

Detailed plans for outdoor advertising placement within the municipal expressways and national and provincial trunk roads and within the prescribed range on both sides of the municipal administrative region shall be prepared by the municipal transportation administrative department and shall be announced and implemented after approval by the municipal government. Article 7: Detailed planning for outdoor advertising installation is the main basis for administrative agencies to review and approve outdoor advertising installation. Article 8 The overall plan for outdoor advertising installation and the detailed plan for outdoor advertising installation shall plan an appropriate amount of public service advertisement spots. Article 9 Outdoor advertisements shall not be set up under any of the following circumstances:

(1) Endangering the safety of buildings (structures);

(2) Using the roof of a building ;

(3) Using trees or damaging green spaces;

(4) Using glass from buildings facing the street;

(5) Planning for outdoor advertising settings determined Other circumstances in which advertisements may not be set. Article 10 The installation of outdoor advertising shall comply with the following provisions:

(1) Set up, produce and install outdoor advertising facilities in accordance with corresponding quality standards and technical requirements;

(2) Configuration The night view light source shall not be similar to road traffic signs and signals;

(3) It shall not affect the ventilation and lighting of adjacent units or residents;

(4) It shall not affect road traffic Or blocking fire escapes;

(5) Relevant provisions of laws and administrative regulations. Chapter 3 Management of Outdoor Advertising Settings Article 11 If a public carrier is used to set up outdoor advertising, the right to use the carrier shall be obtained through auction or bidding; if a non-public carrier is used to set up outdoor advertising, the right to use the carrier shall be Obtained through agreements, auctions, etc. The specific measures for the auction and bidding of carrier use rights shall be formulated separately by the municipal government. Article 12 The right to use outdoor advertising carriers may be transferred in accordance with the law, except where such transfer is prohibited by laws, regulations and rules.

Article 13 If a public carrier is used to set up outdoor advertisements, the installer shall submit an application to the city's city appearance and environment administrative department; if a non-public carrier is used to set up outdoor advertisements, the installer shall apply to the district or county's city appearance and environment administrative department. Application; If outdoor advertisements are set up within the specified range of municipal highways, national and provincial trunk roads and both sides, an application must be submitted to the municipal transportation administrative department. To apply for setting up outdoor advertising, a written application must be submitted and the following documents and materials should be provided:

(1) Proof of the right to use the carrier;

(2) Carrier location relationship diagram;

(3) Design drawings and renderings of outdoor advertising facilities;

(4) Production instructions and safety maintenance measures for outdoor advertising facilities;

(5) Laws, regulations and rules other files. Article 14 The examination and approval department shall review the applicant's application within 7 days from receipt of the application for outdoor advertising installation. To those who meet the installation conditions, an "Outdoor Advertising Installation Permit" will be issued; if the application materials are incomplete or do not comply with the legal form, the applicant shall be notified on the spot or within 5 days of all the information that needs to be supplemented. If the applicant fails to supplement the materials within the specified time, the application will be deemed to have been withdrawn. Applicants who still need to set up outdoor advertisements should reapply.