How to operate new media? Any tips?

The emergence of the new media boom has prompted traditional industries to start forming their own new media teams to seek greater possibilities. Correspondingly, the demand for new media operation talents is also growing. So what is the work content of new media operations and what are the operation skills? Let me introduce it to you in detail below. Our company is currently recruiting some talents in all-media operations. We welcome everyone who is interested in media operations to give it a try. Those who meet the requirements can submit their resumes (can be trained!!!). Please see the delivery method below. Follow us for more job information. Our company’s public account, welcome to contact us proactively. (1. Sign a formal contract, five insurances and one fund; 2. College degree or above is required; 3. Those with no experience will be led by the project manager; 4. The daily volume of resume submissions is very large, welcome to contact us!) 1. What is new media operation? New media operation is to use today’s emerging media platforms, such as WeChat, Weibo, short video apps, etc., to deliver content, do a good job in attracting and retaining users, and match various activities and gameplay to promote activity and help products Bring traffic, encourage users to continue to use the product and generate goodwill and trust, promote fan conversion, and ultimately achieve product sales and profitability. 2. The main fields and methods of the new media industry. Picture and text note formats - public accounts, certain books, Weibo short videos - certain audio, B station and other audio - Himalaya, Lizhi FM live broadcast - major software platforms, such as Ability that certain treasures and certain sounds should have 1. Copywriting ability Writing copywriting does not necessarily require good writing skills. The key is to be easy to understand, so that users can understand what your content and products can bring to them, and ultimately achieve traffic drainage and Transformation. 2. Data analysis capabilities No matter what type of operation you are doing, you must deal with data. Operations personnel have to pay attention to and analyze data every day. Data analysis capabilities are not simply about recording data, but after sorting out data documents, analyzing the signals prompted by the data, and proposing targeted solutions. 3. Communication skills Communication in new media operation positions generally occurs in the docking and cooperation with marketing, product and other departments. For example, when writing relevant product articles, it is necessary to clarify the selling points and advantages of the product, and whether it is available under certain conditions. Discounts, this information requires multiple parties to communicate to reach a consensus, and then write it into the tweet. 4. Independent learning ability: New media operators must be prepared to learn at all times, because now the Internet platform and various gameplay mechanisms are constantly being updated, and learning new rules and new skills is a must. Only by constantly learning and learning, having the courage to improve ourselves, and finding more ways to attract and retain users can we better promote activity and achieve profitability. 5. Image and video processing capabilities The rapid development of multimedia technology has brought technical support to all walks of life. According to the needs of platform business, operators also need to have some skills in software applications, such as editing software PR and video editing; Image editing software PS, AI, etc. are used for processing product images or promoting short videos. 4. Operation skills The ultimate goal of operations is to retain users, achieve user growth and promote activity. User retention is a task that takes a long time to complete, but we can still adopt some techniques to increase user growth rate and stimulate user activity in the short term. Here are 5 marketing methods: 1. Social media marketing: Use emerging media platforms to promote product sales, such as WeChat, Weibo, etc. 2. Viral marketing: making information as fast as a virus through the user’s interpersonal network