Traditional Poster Design —— How to Draw Posters Inheriting Classic Culture

My understanding of the poster design of the national style that surprised me;

Taking my usual film selection preference as an example, it is a key factor for me to decide whether the design beauty of publicity posters appeals to me. In other words, I think a good poster should have a strong desire to make the audience want to go to the movies. For a poster designer, the most important thing is to show what is behind the film through his profound grasp of the film and visual means. If he grasps the tonality and plot of the film and expresses it skillfully, then I think this is a successful poster. Horgo Matisse, an international master of visual design, once said: "A good poster should speak in graphic language, not in words."

In recent years, the rise of the cultural and creative trend in the Forbidden City has unconsciously narrowed the distance between us and China's 5,000-year history and culture. Personally, I like this traditional, simple, elegant and profound cultural heritage, so I stopped to taste the following film and television posters with oriental aesthetic design ~

What impressed me the most was this poster of The Legend of the Demon Cat. The picture just entered the eye socket, and what caught your eye was a thick hand-painted and meticulous atmosphere. The three characters of "Legend of the Demon Cat" presented in calligraphy stand out against the background full of cool colors and China aesthetic elements. The composition of the picture is symmetrical, and the phoenix at the top of the picture is half hidden in the blue water mist, with a slight expression. The dragon face of the main body of the picture is actually a Gu Lou on the top of the cat, and the blue peony flowers on both sides set off, as if suggesting the women represented by the cat and peony, as well as the bumpy fate of women because of this Gu Lou.

One of the posters of the variety show "Here We Come" should be a close-up of local embroidery on cheongsam. Through such a beautiful and elegant dress woven by gold thread, it seems that we can get a glimpse of the graceful posture of the female guests wearing cheongsam, which can not help but make people look forward to it and find out.

I was stunned by this poster of monster hunting. First of all, the atmosphere of the whole picture is very freehand, which highlights the ethereal artistic conception of ink painting. The demon catcher waved his whip in the wind and stood in front of a mountain without fear. The straight back prepared us for a fierce battle, and the two sides seemed to be at daggers drawn. Such a picture makes people want to think about it.

The poster "I am repairing cultural relics in the Forbidden City" uses an ancient painting that is in urgent need of restoration. The broken traces of some cultural relics directly below the picture are clearly visible. People with obsessive-compulsive disorder will definitely not regard such a good work as a state of destruction. Personally, I think that the workers who restore cultural relics in the documentary treat cultural relics with the same delicacy as when doctors operate on patients. Every trace of cultural relics should be well known and restored as new. Restore their original appearance and bring them back to life, as if the paintings were still torn. After the restoration, the bamboo forest in the painting seems to shake with the wind, and the two cranes may spread their wings and fly in the wind next ~

The international poster of Legend of the White Snake seems to be a combination of international visual effects and China's traditional aesthetic thinking. The whole picture sets off the artistic conception in a blank way, leading us to shift our focus to the scene in the eyes of the white snake. A tear about to drop will set off a sad atmosphere in the hazy and beautiful memory world in your eyes, but there is a little tenderness and warmth around your heart in the cold. I don't think I need a spoiler, so I know I'm abusing my heart.

Some time ago, Guo Man's masterpiece "Nezha" really had to say that a poster about Taiyi was chosen here, just as everyone came out from the cinema to spit. The Taiyi real person who appeared this time is really refreshing, which is quite different from the immortal appearance in everyone's mind. Instead, a silly fairy riding a pig mount and drinking like a dog. The whole poster is hand-painted with lines and colors. Taiyi is a real person, lying leisurely on the pig's back, drinking with his mouth open. Above his shoulders, there are all kinds of fruits, gold and silver jewelry and cultural relics, and below, there are all kinds of gold ingots. This background also sets off the characters' hobbies. The green lotus on the right seems to be a metaphor for Nezha.

Because when I was a child, I saw in the Hong Kong version of "The List of Gods" that after Nezha got into trouble and killed the third prince of the Dragon King, the heavenly soldiers would come down to earth to condemn him. In order not to drag down his parents and the people in Chentangguan, he chose to commit suicide.

After his death, his master Taiyi took lotus root as the skeleton and lotus leaf as the muscle, and finally brought Nezha back to life. I still remember the scene when Nezha resurrected the lotus root as a corpse, so from then on, I couldn't help thinking of Nezha when I saw lotus root or lotus root.

Haha, after all, Nezha, the lotus root after resurrection, is full of treasures! Look at it if you don't believe me.

How to draw a poster of classic heritage culture? The following steps need to be considered in making posters of classic heritage culture:

Step 1: Determine the theme.

First, we need to determine the theme of the poster. For example, to inherit China culture, the theme can be selected from China traditional cultural elements, celebrities or treasures, such as China traditional architecture, calligraphy, painting, ceramics and so on.

Step 2: Collect materials.

Collect materials related to the theme, such as pictures, words, patterns, etc. You can search for relevant information online, or you can go to the library or museum to find it.

Step 3: Design the structure

To determine the overall layout and structure of the poster, we should consider the font size, color, typesetting and other elements, as well as the combination of graphics and text.

Step 4: Add pictures and text.

Add materials according to the design structure, such as adding pictures and words to the poster.

Step 5: Adjust the design.

Review the design and make necessary adjustments, such as modifying font, color, size, etc.

Step 6: Complete the poster.

Finish the poster, which can be printed or published.

It should be noted that when designing posters, we should respect traditional culture and present it innovatively so that people can feel its charm and value.

Do you know these six common styles of illustrations and posters? 2020 can be said to be the world of illustration.

Long time no see, Regan Noodles who has touched countless people.

To recent posters of various holiday brands.

You can look at the illustrations.

Do you know what are the common illustration styles?

Xiao A will pass this article.

Take you to understand the common styles of illustrations and posters!

Graphic style illustration is mainly color blocks, geometric modeling, smooth outline and more intuitive information, which makes people understand the information conveyed by the interface at a glance.

The flat interface can also better realize the transformation of pictures, and the webpage loading speed is faster. Therefore, graphic style illustrations are widely used in various fields.

Stroke style is an extension of plane style.

Adding outline and brush strokes to plane elements and adding brush strokes to the outline of line-drawing illustrations are more three-dimensional and lovely than plane styles, and are often used in posters, guide pages, logo, etc.

Texture style illustration, also known as grain noise style, is another branch of plane style. The page is superimposed with grain texture, showing a matte texture, which is a bit like sand painting, but more delicate than sand painting.

The main manifestation is the use of a large number of color blocks. Elements are single and clean, and textures are often superimposed on highlights and shadows of elements. Increase the details in the picture through graininess, the picture is natural, three-dimensional and vivid, and the painting style is relaxed and casual.

Ukiyo-e painting refers to "a prosperous and empty world" in Buddhist language. Ukiyo-e painting shows the ups and downs of the world in the form of painting.

Ukiyo-e painting style is based on traditional prints, emphasizing the plane painting of lines and color blocks, with bright colors and birds, fish and waves as the main forms of expression.

MBE illustration is a style created by the designer of Dribbble. It depicts elements with thick black lines, removes unnecessary elements in the picture, and the color blocks are clearly distinguished, round and lovely. With small elements, it is often used in boot page, startup page, logo, etc.

Watercolor illustration is a popular painting method in recent years. Simple lines, gentle colors, quiet and natural, simple and casual lines. Watercolor illustration is particularly creative, which can not only express various styles such as realism, abstraction and magic.

Illustration is one of the most common design elements in our life.

In recent years, it has gradually become the mainstream of poster design.

Different styles of illustrations bring people different visual feelings.

Which one do you like?