Shenzhen subway carriage advertisements have caused controversy. What copywriting caused complaints?

Dad, I want to marry you when I grow up! Mom, I want to marry you when I grow up! ?This is the advertising copy posted in the carriage of Shenzhen Metro Line 1. The theme is "Tong Yan Wu Ji".

Some netizens said that children can speak freely, but how can adults do so nonsense! Taking "Tongyanwuji" and consuming it in public is a bit too much. According to the pictures posted by netizens, the words "New Oriental Hello Teacher" are printed on the carriage, which is suspected to be an advertisement placed by New Oriental Education Technology (Group) Co., Ltd. On the morning of August 5, The Paper sent a private message to Shenzhen New Oriental’s official Weibo about the incident. The other party’s customer service staff stated that the advertisement was indeed a subway advertisement placed by Shenzhen New Oriental. They were aware of the aforementioned issues and would provide feedback to the marketing department, which would follow up. Will be resolved as soon as possible. ?

According to the staff, the starting point of this copywriting is to express children’s simple and pure love for their parents. The staff emphasized that the topic was chosen to express simple and pure family affection. At the same time, they also understand that the wording of the advertising copy will be ambiguous when placed in a public space. In response to the questioning of the advertising slogan "Tong Yan Wu Ji" in Shenzhen subway carriages, at noon on August 5, a staff member of Shenzhen Metro Commercial Management Co., Ltd., who is responsible for Shenzhen Metro advertising management, told reporters that the aforementioned advertisement will be It was removed in the early morning of August 6. According to a cover news report, Shenzhen Metro customer service staff said they had received the complaint and would provide timely feedback. ?

In addition, some netizens pointed out that the pink carriage is the first "women-first carriage" in China launched in Shenzhen in 2017, and the main color of the carriage is pink. A Shenzhen citizen told The Paper that the "women's priority carriage" does not reflect any concept of priority and all passengers can ride.

The staff also said that after receiving relevant complaints, we actively communicated with the Metro Group as soon as possible. In the next step, we will intensify efforts in advertising review to prevent similar incidents from happening again. ?