Public relations slogan

The customer is God. We treat and serve sincerely. There is nothing to say. Customers are our food and clothes. It is no exaggeration to use five-star service. After all, most customers are right, and they are not 100% right.

The earliest source of the phrase "the customer is always right" should be Wal-Mart, which established the first store in China in Honghu, Shenzhen. On his wall, you can see a slogan that everyone who enters the shop can see:

1, the customer is always right;

2. If the customer makes a mistake, please refer to Article 1.

In real life, the service industry advocates that "customers are God", and customers are used to being "God" in the face of services provided by service providers. I feel that if I give money, I will naturally get meticulous treatment and "God"-like service from others. Therefore, the customer pointed at the waiter's nose and cursed, and the waiter "forced a smile" sometimes happened.

As customers, it is understandable that we use proper means to safeguard our legitimate rights and interests. However, it is unreasonable, overbearing and even insulting to rely on oneself as a "god", which is not only not what a kind "god" should do, but also aggravates contradictions, is not conducive to solving problems, and even leads to language or personal conflicts, and even endangers life safety.

Under the condition of market economy, in order to obtain better benefits, companies and enterprises naturally have to use various marketing methods to open customers' wallets, and service is an important consideration for customers' consumption. Upgrading services in various ways naturally becomes a means for all walks of life to win customers. Therefore, the service industry advocates that "the customer is God". However, things are always easy to evolve from one extreme to the other. The phrase "customer is God" is not only a marketing concept, but also the subtext of "rich is grandpa".

Customer is God "is said from the service attitude, but China's service industry is still in its infancy, and this statement has already been adjusted in developed countries. When a customer hurts a salesperson, the salesperson will never unconditionally apologize to the customer. For example, major airlines in China have repeatedly educated flight attendants, the content of which is nothing more than that flight attendants are harassed and unable to resist. Singapore has given heavy rewards to flight attendants who resist passengers' rude behavior. Hong Kong stewardesses also began to practice wing chun boxing to deal with unscrupulous passengers. Salespeople also have the same right as customers not to be hurt. Customers are like gods, but they are definitely not gods.