Mother's Day held by insurance company

Mother's Day activity planning plan

The activity is mainly to reflect the children's deep affection for their mothers, the reflection of the kindness of repaying them, and it is a gift dedicated to their mothers that is worth cherishing forever. gift. Learn to be grateful while remembering the nurturing grace of your parents, learn to repay those around you, repay those who have helped you, and help those in need.

1. An open letter sent out on Mother’s Day and a message from children to their mothers: The first Mother’s Day in the new century has arrived. As children, we are reciprocating the kindness of nurturing children. How can we reflect the deep affection of licking a calf? Perhaps, a thousand words are reflected in this short message.

2. I made a greeting card for my mother: The students themselves made a card that reflected the affection between mother and child through painting, photo cutting, etc., as a record of family affection and a permanent souvenir.

3. Family archives: Every mother in the world remembers her child’s birthday, hobbies, and every other important date, but how many children know their mother’s birthday and hobbies? Collect these things quietly and record them, and give your mother an unexpected surprise from time to time!

4. My little plan for self-reliance: To repay my mother's love, it is important to learn to be independent as soon as possible and learn to help my mother share the things within my ability, so that my mother will worry less about me. Write down my little independent plan here! Say to mom: Mom! Don't worry! You don’t have to worry about these things for me anymore!

Perhaps, this is the best gift for your mother this Mother’s Day! The most gratifying thing for a mother!

5. Design 5 ways to thank your mother:

1) Treat your mother to a movie

2) Help your mother wash her clothes

4) Condolence to mom

5) Make a cup of tea for mom

Eight steps of "Mother's Day" action:

1. It’s time to do housework for mom for a day, so that she can relax and be in a good mood;

2. Then, play with her for a whole day and let her go her way. ;

3. Go out with her and order a cake. It should not be too big and decorated with warm color patterns to make it look warm;

4. When you go out to buy gifts, you can choose them according to your mother’s wishes. Preference decides. If you like fashion and luxury, bracelets and bags are your first choice, followed by handicrafts. If you like simplicity, go for a gauze scarf. Flowers are also good. You can choose flowers according to your mother’s personality, such as carnations, daffodils, etc. (Secretly!)

5. In the evening, take advantage of the sunset Going west, the whole family goes for a walk in quieter places, such as lawns, old city streets, etc., to create a warm atmosphere;

6. Buy some colorful strips to decorate your home, preferably colorful ones ; (Only for mothers who like fashion and gorgeousness. If you like simplicity, then clean up the house to make it look spacious);

7. In the evening, celebrate the festival for your mother at home and shout in unison: Happy Mother's Day!

8. Give gifts. It's very simple. In addition to choosing a gift, you also verbally add "Mom, I love you."

Just follow my eight steps of "Mother's Day" action, and I guarantee that your mother will be crazy with joy!

Mother's Day planning plan:

"Mother's Day" falls on the second Sunday of May. In order to fully tap business opportunities, further increase the social visibility of postal express delivery and postal etiquette, and cultivate potential users Group, Shanxi Province Postal Express Professional has recently formulated a marketing activity planning plan for this year's "Mother's Day" period.

Activity theme

Mom, I love you!

Activity time

May 1, 2007 - May 2007 13th

Purpose of the event

By organizing a series of marketing activities during "Mother's Day", it aims to further promote the traditional virtues of the Chinese nation and express the deep love for mothers to children. Love, return maternal love, and comfort mothers' kind and kind hearts to build a service "bridge"; at the same time, with the help of this marketing activity, we will further demonstrate postal etiquette and the high-quality services of Express Mail (EMS) to the society, and improve postal express delivery and postal etiquette and other business brands, in order to achieve the purpose of cultivating potential user groups of express mail (EMS) and postal etiquette among students, especially college and technical secondary school students.

Market positioning

The main development targets are working-class people and college and technical secondary school students.

Working-class people: have a stable source of income, mainly provide flowers, gifts, and "a letter to mom" express delivery service;

School students (especially college and university students) Technical secondary school students): Accept new things quickly. We mainly provide intra-provincial express mail delivery service of "A Letter to Mom" ??that will be collected and sent before May 6th and delivered on "Mother's Day" on May 13th.

Activity Contents

Express Mail Service

1. "A Letter to Mom" ??Express Mail Service:

Details: Collect and mail before May 6th, and deliver on "Mother's Day", May 13th. Users will be provided with 2 pieces of special Mother's Day stationery for free;

Price: Provincial Postal Express Bureau produces Special letter paper, 8 yuan/item (only for shipping within the province). Free delivery for students confirmed to be extremely poor.

2. Mother’s Day express delivery gift delivery business:

Details: Collection and delivery before May 6th, delivery on “Mother’s Day”, May 13th.

Price: By adding the word "(Mom)" after the recipient, you can enjoy a discount of 30 per item within the province within 4 kilograms.

The first is to create an atmosphere. In the two weeks before "Mother's Day", each bureau should invite journalists to exaggerate the atmosphere, and jointly hold a special "Mother's Day" interview program with the news media to highlight the importance of "Mother's Day" and call on all children to Care and condolences to mothers during Mother's Day.

The second is to hang banners and distribute leaflets. All bureaus should uniformly produce "Mom, I love you" promotional banners, slogans and leaflets. The banners should be hung in prominent locations in all post offices and bustling places. The leaflets should be delivered with express mail, and they should actively go to campuses and barracks for publicity and public relations. . At the same time, the "Mother's Day" postal etiquette flower and gift special delivery booking service is launched; the organizers select residential areas, schools and other places to conduct business promotion and introduction, and strive to promote the event content to all children as much as possible.

Third, municipal (prefectural) bureaus that have established "185" customer service centers should promptly add corresponding business content and strengthen the customer service center's service function for business development.

The fourth is to classify targets for publicity. For example: for current students, you can use cooperation with student unions and student groups to distribute leaflets, hang banners, etc. for publicity. When promoting, the importance of "Mother's Day" should be emphasized, and students should be encouraged to write a letter to their mothers in person during the festival and send it to their mothers in a special express envelope to convey greetings to their mothers on time; for office workers, the media should be used Promote it by hanging banners, flyers and other methods to inspire them to use postal etiquette to send care and blessings to their mothers during the festival.

Service requirements

Each bureau must establish a high degree of quality awareness, give full play to the advantages of the national remote network, ensure service quality from the height of maintaining postal credibility, build a brand, and build scale. Make benefits. When distributing and delivering gifts and flowers, each bureau must ensure the quality of gifts and flowers, and shall not shoddy products.

Postal etiquette business

Mainly taking advantage of the national network of postal etiquette, it provides postal etiquette delivery services for flowers and gifts in different cities during Mother's Day.

Event organization

Express mail business

First, each bureau should actively contact shopping malls and gift shops, use the advantages of the postal express delivery network to jointly develop off-site services during the festival Gift delivery market to achieve a win-win goal.

Second, all bureaus should organize a large-scale publicity campaign called "A Letter to Mom" ??to care for mothers. The Provincial Postal and Express Bureau uniformly produces business leaflets, special stationery and express delivery "Mother's Day" logos during the "Mother's Day" period. During the event, each bureau should distribute special stationery to users free of charge in advance based on the actual local conditions, and should actively contact student groups and student unions of local colleges and universities to promote "Mother's Day" and inspire all students (including primary school students) to On the occasion of Mother's Day, you can personally write a thank-you letter to your mother to express your care and love for your mother. You can also use organizations such as student unions as temporary business agencies to handle various business during Mother's Day.

The third is to carefully organize the collection and delivery of mail during "Mother's Day".

When receiving and sending the "Letter to Mom" ??express mail, the receiving personnel must affix the "Mother's Day" logo on the upper left side of the express mail details sheet to distinguish it from ordinary express mail, and all express mail must be sent before May 6 After receiving such mail, the delivery office will temporarily put it on hold and deliver it to the recipient on May 13, "Mother's Day".

Postal Etiquette Business

The first is to focus on flower gifts from different places and in the same city during "Mother's Day". It is necessary to make full use of the high-quality flower arrangement art and strong distribution capabilities of postal etiquette to timely Accurately convey holiday blessings.

Second, before "Mother's Day" comes, each bureau should announce the types and prices of flowers and gifts during the festival to the "185" customer service center in advance to prepare for customer inquiries.

Third, each bureau must segment the market based on in-depth and extensive market research and formulate different marketing strategies for different target groups: First, it is necessary to develop different marketing strategies based on the different consumption levels of the target groups. Flower gifts at affordable prices. For example, for students with lower consumption levels, lower-priced student packages can be launched. Second, we must formulate corresponding price strategies based on consumers’ different ordering times. As Mother's Day approaches, the prices of carnations and other flowers are bound to rise, so each bureau can offer discounts to customers who pre-order according to market price trends. Third, we must carry out activities to reward consumers with exquisite gifts or discount cards to further guide customers to use postal etiquette again.

The purposes of Mother's Day activities are: (1) Charity activities and public activities (2) Event activities (3) News activities - to arouse widespread social attention and form a strong public opinion effect and communication effect . Fashionable multi-space transformation, using unprecedented three-dimensional integrated communication, permeating abundant family and cultural atmosphere to achieve the purpose of turning small sections into big ones, using small sections to make a big show, and using activities to promote sales. Happy and Healthy Mother's Day cycle: 10 days (mid-May) Purpose of the event: Target the direct consumer group of female mothers over 40 years old and their children (indirect consumer group) to generate consumer desires, and strengthen the public welfare of the ×××× hospital brand In addition to image and intimacy, it also enhances and taps the purchasing power of potential consumer groups and stimulates sensory stimulation of impulse consumption, thereby generating direct economic benefits. Activity goal: attract consumers’ attention through 5-6 individual activities. While gaining brand benefits, it also contributes to prompts during consumption. Overall arrangement: Taking the opening ceremony and closing ceremony of the monthly event as the two key climaxes, echoing each other, the overall event emphasizes social welfare. Consolidate and strengthen the intimacy of the brand and impress customers with true feelings. All activities have multiple clues for application: Happy Mother’s Day, healthy and good mother – gift-giving, healthy and loving mother’s tips – cultural and artistic activities, stretching, giving beautiful mother a young and healthy holiday gift ×××× Hospital – caring for beautiful mother The patron saint of the mother - love dedicated to mothers, caring for mothers, healthy mothers - sending physical examinations in the hearts of children. Mother is God. Live event: On "Mother's Day", a day with a strong human touch, how can we move the heartstrings of consumers from other brands' minds? What about being out of position during an offensive attack? According to usual experience, shopping malls and supermarkets, especially in the health care product industry, like to offer promotions such as sending flowers and beauty products, while hospitals rarely do so. I think the topic that people are most concerned about right now is - how to stay healthy! In other words, let the beautiful mother still be healthy and beautiful! Health is family wealth! Health is the foundation of life! Health is the source of happiness! The prompting and exaggeration effects of the media can strengthen the children's attention to their mothers. At this time, if a company stands up and calls on children to express their love and blessings to their mothers, it will definitely attract many "eyeballs", not only attracting the attention of the media and consumers, but also arousing the voices of children** *Hing! Who doesn't love his mother? Family affection is the most powerful weapon that can move people's hearts! ! Combining multi-channel public relations marketing with multi-angle and multi-space promotion, organic integration, mutual coordination and support is my integrated idea for this event. Public relations support: Cooperate with three life insurance companies. Most of the insurance salespeople are women, and their income is much higher than in other industries. The average age is around 40 years old. Due to their professional characteristics, they often suffer from gynecological diseases to varying degrees, and they have a strong awareness of medical care and insurance.

Our hospital interactively gives away health examination cards and small-amount accident insurance cards from insurance companies, synchronously stimulating two major groups: the insurance salesperson and her (his) new and old customers. The insurance salesperson will visit new and old customers at the end of the year to explain medical treatment. In addition to insurance and health care knowledge, we will also convey to customers the importance of some factors that affect the health of their families. For example: female diseases (tumors, breast diseases, etc.) are reflected in the insurance clauses as relatively major diseases, and will take care of the customer's health (generally (Families with women as the main target) physical examination cards are given to customers, and special couplets from the Women's Hospital are given away. It fully reflects our theme activities of protecting women's health and caring for family happiness. The target reach rate of advertising influence is more than 200%, and they are all middle and high-end consumer groups (the main group suffering from gynecological diseases). The small accident insurance cards given to customers by insurance companies are also given to patients in our hospital at the same time. This will win more customer satisfaction and loyalty. The operating cost is extremely low, it is completely one-to-one true communication, and the target attainment rate is as high as 200%. It is integrated and complementary, win-win and mutually beneficial, and the popularity can be increased rapidly. Medical advertising is a relatively special industry communication, and the increase in popularity can certainly increase consumption. However, it does not necessarily lead to the recognition of consumers. However, through sincere communication and the creation of direct communication-based understanding, consumers can achieve brand recognition and play a vital role in making a difference. Brand reputation is conveyed through two-way communication, and efficient intervention naturally shines. Only by building a good reputation for the brand, consumers will consider us instead of others when faced with choices. This is particularly evident now when competition in medical services is becoming increasingly homogeneous and intense. As a relatively special commodity, although the communication of medical advertising has certain particularities, starting from the origin of marketing, it can still be found by carefully analyzing its product characteristics, audience contact habits and media performance. Personalized strategies suitable for its communication, thereby achieving the rapid rise of brand communication and being accepted by consumers. Starting from the objective reality of communication, from three to ten thousand, rational media itinerary selection, arrangement, and delivery can achieve the best communication effect. Gradually guide our advertising communication to transition to a narrow broadcast stage that is standardized, scientific, focused, and interactive. On-site news point breakthrough promotion: express emotions with objects and move people with emotions! Giving health insurance is a special show of care for beautiful mothers, and giving "health insurance" can fully reflect the women's hospital's humanistic care and family care for consumers, and can establish a good brand image in the minds of consumers. Purpose of the event: 1. Use "event" marketing to create market highlights, seize opportunities and expand brand influence with the fastest response speed; 2. Set off a consumption climax, expand service volume, and compete for market share; 3. Touch people through activities Consumers' heartstrings, enhance the potential goodwill of the brand, and shape the brand image; Event time: May 11-May 18, 2006 *** 8-day event theme: I bring health to my mother! Activity content: During the "Mother's Day" activity, the first 5 patients who receive medical treatment in the hospital every day will receive two health insurances with a total value of 6,000 yuan in addition to enjoying (gifts/physical examinations/luck draws). Cultural activity "Dedicated to Mother's Love" performance The second Sunday in May is International Mother's Day. On such a caring day, it can further increase the brand's public welfare image. And it is easy to get social attention and support. Purpose: Set off the first wave of climax of the event and strive to get the maximum attention. Goal: Through the love that children give back to their mothers, win a good impression of the public on the entire promotion month and strengthen emotional support for the brand. Target audience: children and mothers. Activity content: Invest in media advertising about two weeks in advance to remind children that Mother’s Day is coming. As long as you fill out a form with family information, you will have the opportunity to receive a bouquet of flowers on Mother’s Day and a caring and healthy gift dedicated to your mother. Physical examination card. The first 500 children can also get tickets to bring their mothers to the event. On Mother's Day, choose a square (or theater) in the urban business district to set up a stage and invite art troupes to perform there. During the event, families whose children or mothers’ birthdays fall on May 13 can receive free physical examinations for one year. Families whose mother and child share the same birthday can receive lifetime honorary membership. Some lottery draws can also be arranged on site, with first prize: a free physical examination worth RMB 1,000 for three years; second prize: a free physical examination worth RMB 600 for two years; third prize: a free physical examination worth RMB 300 for one year. The prize for all participating performances and questions is a free physical examination within one month (optional).

The support needed for the event: 1) Strive to organize it with the (provincial) and municipal women's federations. Relying on its extensive social influence, a large number of soft articles can be used to expand the momentum. 2) Inform the media of the event two weeks in advance to attract more people to participate. 3) Invite art troupes to perform on site to enhance the visibility of the event. Cost budget: including flower gifts, venue rental, stage construction, on-site advertising material production, host appearance fees, art troupe performance fees*** totaling RMB 50,000. Student crowd activities are arranged for campus activities: Let my mother worry less for me. With your child's student ID card or other valid ID, you can get two tickets for the special health knowledge lecture "Caring for Mother's Health" at ×××× Hospital. Audiences present will also have the opportunity to receive a Women’s Hospital membership card and a unique Mother’s Day gift. (Lecture) The content of the screening can be selected based on the optional materials, including women’s health knowledge, health care knowledge, etc. The core of the activity is to reflect the hospital's professional and dedicated spirit of caring for women's health. Support needed for the event: A. Support from school publications, fashion media, mass media and other media (about two weeks in advance) B. Cooperation with previews of other activities. Event budget: About 10 special events, banner production costs, on-site layout costs, media support costs, etc., totaling RMB 40,000. Tips for loving moms in online activities - collection of online text messages and online stories. Pre-emptively use portal websites to warm up in advance, and use portal websites and search engines to take the lead in communicating interactive goals online. It attracts the simultaneous attention of consumers at both ends and promotes the hospital website at the same time, killing three birds with one stone. Notes on the overall activity: 1. Since there are many activities, each one has its own theme. Therefore, we emphasize the reasonable arrangement of media and advertising to support the entire theme of "Happy Mother, Healthy Mother". 2. There must be close joint points between each event, such as the design of the on-site layout, a unified style and image, the appearance of slogans, etc. Strengthen mutual cooperation between activities and achieve integrated communication. 3. The organizer coordinates and plans various activities. 4. The recommended advertising slogans for key activities are "Mother is God" and "Women's Hospital - Professional Care for Beautiful Mothers". 5. You can save some climaxes such as lottery draws, supreme and beloved members, and the announcement of beautiful mother spokespersons to draw a successful conclusion to the entire event. At the same time, it increases the interest in the event and the ratings of simultaneous media reports.

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