How to get sponsorship for badminton competition?

In order to provide funds, products, equipment, facilities and free services, further cooperation is to help them introduce more customer groups, and at the same time give play to mutually beneficial opportunities to support badminton competitions.

Basic word solution

Pinyin: zàn zhü

Part of speech: verb

Basic explanation [Support] Support and assist an activity.

Liang Huijiao's Biography, Interpretation and Daoan in the Southern Dynasties: "An is a relatively old temple named Tanxi, which is Zhang Yinzhai in Qinghe. Rich elders, together with sponsorship, built a five-story tower and began to build 400 houses. " Song Zhoutang's "Clear Waves and Biezhi" volume: "Gai Guan advocated it, got it, and Anzhong sponsored it, so it was a disaster for China." Zou Taofen's "Experience" XII: "The profound friendship and enthusiastic sponsorship I have received are very rare, but I still have to find ways to do it often."

The purpose of folding and the significance of editing this paragraph

Sponsorship is a special public relations activity in which social organizations sponsor social undertakings or social activities for free by providing funds, products, equipment, facilities and free services. Sponsorship is an act of contributing to society, a kind of credit investment and emotional investment, and one of the most effective ways for enterprises to improve social environment and social relations. The sponsorship of any social organization will have its own specific purpose. To sum up, there are four main types:

1. Advertise through sponsorship activities to enhance the persuasiveness and influence of advertisements. On the one hand, sponsorship activities can be used as a carrier of advertising to benefit the public and win the general favor of the public; On the other hand, the "naming right" obtained through sponsorship can improve the effect of advertising.

2. Establish a good image that the organization cares about social welfare undertakings. Modern enterprises should not only make profits, but also bear certain social responsibilities and obligations. Sponsoring social activities is one of the ways for enterprises to show their responsibilities and obligations to the society. Sponsorship activities help enterprises win the support of the government and society, thus creating a relatively relaxed social environment for the survival and development of enterprise organizations.

3. Cultivate good feelings with the public. Holding sponsorship activities closely related to the public can effectively cultivate the feelings between social organizations and the public, enhance friendship and strengthen ties, and make the public feel a sense of identity with social organizations in their hearts.

4. Create news effects, expand the popularity of social organizations, and improve the reputation of organizations in the public.

Fold and edit the sponsorship type of this paragraph.

1. Sponsor sports activities

As sports competitions are the objects that the news media are keen to report, with a huge audience and attractive to the public, social organizations often sponsor sports activities to increase the breadth and depth of their influence on the public. The common forms of sponsoring sports are: sponsoring sports training funds or articles, sponsoring sports competitions, and setting up sports competition awards.

2. Sponsor social charity and welfare undertakings

Providing material and financial assistance to the elderly, disabled patients, children in welfare homes and other people who need social assistance, carrying out service activities, helping the poor and donating money to the victims is not only one of the important means for social organizations to show their social obligations to the society, but also one of the important ways for social organizations to improve their public relations with communities and governments.

Step 3 sponsor education

Education is the foundation of the country, and developing education is the basic strategic policy of a country. Social organizations consciously sponsor education, such as donating money to build libraries and laboratories, setting up a scholarship system, subsidizing poor students, and donating money to Project Hope. It can not only promote the development of school education, but also establish a good image that social organizations care about education.

4. Sponsor cultural life

Cultural life is one of the main contents of public social life. Social organizations actively sponsor cultural life, which can not only enhance the deep feelings between social organizations and the public, but also improve the cultural taste and popularity of social organizations. The main ways of sponsoring cultural life are: sponsoring movies related to social organizations, sponsoring cultural performance teams, and sponsoring cultural performances.

Fold and edit this paragraph to organize and plan.

Sponsorship is a highly technical special public relations activity. A complete and successful sponsorship requires the following work:

1. Do a good job in sponsoring research.

Sponsorship research is a very important step in organizing sponsorship activities. Organizations should start with the policy of business activities, analyze the objectives of public relations, determine the purpose of sponsorship, and evaluate whether the projects that need sponsorship are beneficial to society and the public and whether they can have a beneficial impact on the organization. On this basis, study the necessity, feasibility and effectiveness of sponsored projects to ensure that both society and organizations can benefit.

Make a sponsorship plan

The organization should make a sponsorship plan on the basis of sponsoring research. Sponsorship plan is the concretization of sponsored research, so the content of sponsorship plan should be specific and detailed. The purpose, object, form, cost budget and specific implementation plan of sponsorship should be planned, and the scope should be controlled to prevent the scale of sponsorship from exceeding the affordability of the organization.

3. Evaluate and review sponsored projects

This step is mainly aimed at specific sponsorship projects. For each specific sponsorship project, the sponsoring agency should conduct analysis and research. The first is the overall evaluation of the sponsored projects, checking whether it conforms to the sponsorship direction and evaluating the sponsorship effect qualitatively and quantitatively. The audit was carried out in conjunction with the plan. Every time an organization conducts a specific sponsorship activity, it should organize senior leaders or sponsorship committees to review and evaluate its proposals and programs item by item to determine its feasibility, specific sponsorship methods, amount and timing.

4. Implementation of the sponsorship programme

The organization should send special public relations personnel to implement the sponsorship plan. In the process of implementation, public relations personnel should make full use of effective public relations skills to maximize the social impact of sponsorship activities; At the same time, advertising and news dissemination are used to assist sponsorship activities, so that the benefits of sponsorship activities can reach the best peak and strive for sponsorship success.

5. Measure the sponsorship effect

After the sponsorship, the organization should measure the actual effect of the plan. The effect of sponsorship activities should be evaluated by the organization itself and experts to be as objective as possible. The inspection process includes checking and collecting opinions and comments from all parties on this sponsorship to see if the expected purpose has been achieved, what gaps are there, and finding out the reasons for the unsatisfactory activities, and writing these into the summary report and archiving them for reference in future sponsorship activities.

Matters needing attention when folding and editing this paragraph

Sponsorship activities of social organizations, as an investment behavior and publicity method, have strong policy and skill. In practice, we must pay attention to the following specific matters:

1. Sponsorship activities must pay attention to social benefits, so as to gain the general favor of the public. Generally speaking, social organizations should give priority to sponsoring social charities, welfare undertakings, public municipal construction and cultural and educational activities.

2. Sponsorship activities must comply with legal norms. There are two main meanings: first, the organizer should be legal, and it is necessary to seriously study and confirm whether the sponsored organization, individual or social activity itself has a good social reputation, which will have a positive and extensive social impact and ensure that the sponsored activity can achieve good social benefits. Otherwise, it will give the public a feeling of "helping others", which is not only not conducive to achieving the purpose of sponsoring activities, but will damage the image of the organization. Second, the way of sponsorship should be legal and strictly abide by policies and regulations. Violating policies and regulations and using sponsorship to engage in unhealthy practices will also damage the image of social organizations.

3. Sponsorship activities should be done according to one's ability, not by impulse or emotion. For example, the amount of sponsorship funds is within the range that social organizations can bear. List the total annual sponsorship budget and sponsor within the budget.

4. At present, there are many social sponsors and the fish is pure, so enterprises should taste it carefully; For recruiters who obviously can't meet their requirements, they should explain the relevant policies of the organization frankly and sincerely, and should not give in to threats and inducements. If necessary, we can resort to public opinion and law to safeguard the legitimate rights and interests of the organization.

5. Pay attention to keeping a part of mobile funds as a reserve fund for temporary and major activities.