How to write clothing brand planning?

1 How to write a case of fashion design and planning?

1. market positioning: market positioning: target population, age area, price area, market area, channel selection and market strategy. Style orientation: avant-garde? Fashion? Classic? (It is very important to add specific show pictures and pictures of best-selling products in the market as visual supplements). Competitive positioning: market data and pictures of competitive brands and related brands to support the positioning confirmation of 1 and 2.

Second, product positioning: trend analysis and selection: popular colors, best-selling styles, best-selling brands and mainstream fabric accessories.

Product line: category arrangement (arrangement of tops, bottoms, skirts and trousers-tabular format). Product color system arrangement (main color system, contrast enhancement color system, color matching system, etc.). -color card or cloth expression), and accessories layout (pictures and supporting renderings). Product series and group arrangement (divided into several series and several groups in each series-tables and design renderings). Material arrangement: sample of main fabric, sample of auxiliary materials and sample of ingredients (indicating price and supplier) to be used-this aspect needs to spend some time in advance, and according to the above design and positioning, go to the market for research and proofing, and can't make a car behind closed doors. Main style arrangement: the style quantity and structure arrangement of specific product lines.

4. Design expense budget: procurement expense budget, travel expense budget and outsourcing budget (printing and dyeing, external processing, etc.). ) sample design accessories.

2 How to write a case of brand clothing planning

1. Foreword: As many domestic and foreign brands have joined the market, especially the big brands have invaded the market with huge budgets, the market competition will be more intense. Therefore, in the application of marketing strategy and advertising media, we should be cautious and step by step to create better results and so on.

2. Advertising goal: 1, to ensure the brand market position and consolidate the market; 2. Improve brand reputation and popularity; 3. Participate in market competition and establish the sales share and brand position of women's brand clothing market; (Note) With the help of demands from different channels and various media, advertising activities were carried out to make brands cooperate with each other in various channels and achieve business objectives.

3. Market overview: 1. Market situation: With China's entry into WTO and the development of market economy, the brand has entered the stage of scientific and modern management; Market competition is the innovation of price, information, scientific research, design and technology. 2. Market research of general women's clothing brands, as general women's clothing brands, has been threatened by the phenomenon of product homogenization competition. As a magic weapon of general women's clothing brands, in addition to adhering to the "simple, smooth and neat" casual professional women's clothing style, it should also incorporate exquisite fashion detail design and bright embellishment to make professional clothing more fashionable and closer to the people; As a general women's clothing brand, information is an important communication platform and a bridge between consumers and dealers. Advertising investment is indispensable, and correct and effective advertising can enhance the added value of products. 3. Market competition

4. Consumer research 1, general ladies' dressing occasions a, attending formal parties and banquets b, going to work at ordinary times c, going out shopping; 2, the purpose of women's dress A, politeness B, work needs C, image maintenance C, beauty; 3. The brand status of women's wear A, health, B, nature, C, leisure, D and fashion; 4. Purchasing situation, etc.

What do you mainly study in fashion design?

1. First of all, you should understand that the major of fashion design belongs to the art major, which was admitted in batches in advance by the college entrance examination. For art majors, universities will take professional examinations independently from June to March every year. That is, painting. Including sketch, color, sketch, and some schools will also take the design exam. They are all drawn for the exam.

2, not only clothing design, but also all design majors should take an examination of painting. Now you can start the professional training of sketch, gouache and sketch. Now there are studios for college entrance examination art everywhere, so you can choose the studio where the teacher is more responsible. You still have four years to lay the foundation.

3. Although art majors have low requirements for cultural courses, they should also give consideration to their studies. Good grades in culture class can be your killer. And now more and more students apply for art schools, and their scores are rising. We must strike a balance between professional courses and cultural courses. In fact, taking the art major is not as low as many people say, and it is very easy. On the contrary, the increase in examination subjects has brought great pressure. If you want to enter a good school, you must be prepared to suffer hardships.

4, learn to draw, you can also try to touch the needle and thread yourself during the holiday and try to sew something small. Pay more attention to design information. Not necessarily limited to clothing. These designs are all related. Absorb other people's design thinking, and face the problem of additional design, you will not be at a loss. The difference between being a fashion designer is to pay attention to fashion. Cultivate your own fashion vision. A good fashion designer must first have a good eye. For example, you can watch some movies that won the Oscar for best dress. Look at the new fashion show. You can also study some dress models that are regarded as classics.

4. What education do you need for fashion design?

1, is a culture class, focusing on theoretical study, junior high school. The second category has no special requirements for academic qualifications, generally speaking, it is a senior technician.

2, the need for the corresponding academic level, venue, but for enterprises, there are roughly two types of fashion design schools, undergraduate and theoretical courses, mainly diploma-based schools, so all localities are similar, because schools with academic qualifications meet the requirements of national unity, so they can get the corresponding academic certificates, so a good fashion training school must have certain teachers. Most of these schools are private schools and technical schools.

3, it is mainly based on technical learning, high school, technical school, but the classification of technology, master's degree and so on. It depends on what kind of clothing school it is, focusing on skill learning and employment. Different schools have different nature, teaching content and direction. Education does not mean ability, but it is not a diploma. It is a school that focuses on training, does not study cultural courses, and takes the vocational qualification certificate.

4. Higher vocational education enrolls students through the national unified entrance examination. Divided into two categories: 1). The national college entrance examination is usually held in July every year. Candidates are mainly ordinary high school graduates, and graduates from technical secondary schools, vocational high schools and technical schools (referred to as "three-school students") and previous high school graduates can also apply. 2) The national adult college entrance examination is generally held on the first weekend of May every year. Among them, applicants for higher vocational education include on-the-job personnel, graduates from previous high schools and technical secondary schools, graduates from vocational high schools and technical schools.