Masters please come in~ Name the pharmacy. It is required that the name is easy to understand, the name is healthy, and the name is loud and clear.

The pharmacy should be a "happy person"——

A happy person: create a healthy life, care about the suffering of the people, and make everyone happy and healthy

■Hu Pinfu

Many people will never forget that on August 31, 2002, when Kaixinren Pharmacy opened on Fuzhou Road, Nanchang City, thousands of people from suburbs, countryside and urban areas visited Ordinary people flocked to Kaixinren Pharmacy, forming a spectacular scene of "carrying baskets to buy medicines and queuing up to pay." The common people who have long suffered from inflated drug prices actually shouted long live "Happy People" before seeing the benefits brought to them by Kaixinren Pharmacy. Tears of emotion could not help but flow from the corners of their eyes.

With doubts about why the pharmacy was named "Happy People", the author visited Mr. Liang Yongqiang, the chairman of Kaixinren Pharmacy. Liang Yongqiang said that before Kaixinren Pharmacy opened, he had thought about the name of the pharmacy for a long time. Most pharmacies would be called "XX Hall", "Rehabilitation", "Health", "Xinglin" and other names, but this often Won't impress customers. The purpose of opening this pharmacy is to break through the traditional experience model and break the artificially high drug prices. The store name must be loud. So, he got inspiration from the drugstore's corporate philosophy of "creating a healthy life, caring about the sufferings of the people, and making everyone happy and healthy". Wouldn't taking the first word of each sentence form a "happy person"? Yes, it’s called Happy People Pharmacy. At that time, someone in the management of the pharmacy raised objections: How could customers be happy buying medicines if they were not feeling well? Liang Yongqiang disagreed: Customers are not happy when they get sick, and they are even less happy when they buy high-priced medicines. But of course they will be happy if they buy high-quality and low-priced medicines in our pharmacy.

So Liang Yongqiang named the drugstore Kaixinren Pharmacy. He was very far-sighted and applied for the registered trademark "Xinxinren" from the Trademark Office of the State Administration for Industry and Commerce. He also set the corporate colors of Kaixinren Pharmacy as red and yellow. The selection of these two colors has special significance. The first shot of the August 1st Uprising was fired in Nanchang, Jiangxi. The opening of Kaixinren Pharmacy was somewhat similar to the red revolutionary spirit of the August 1st Uprising, so red was chosen, and yellow represents good luck in China. Through these two corporate colors, Kaixinren Pharmacy will use a revolutionary spirit to carry out the health business of the pharmacy, so that everyone in the world can be happy and healthy! On May 8, 2004, news came from the Trademark Office of the State Administration for Industry and Commerce that "Happy Man" was approved as a registered trademark. Today, Kaixinren Pharmacy has spread from Nanchang, Jiangxi to the whole country.

Is there everlasting beauty? Yes, it is a kind of plain fragrance. Looking around, will you inadvertently find such a beautiful pharmacy full of poetry -

Mugwort Herbal Cottage: Beautiful in Poetry

■Mugwort

There are dozens of large pharmacies in the county where I live. Their names are basically non-distinctive. They are mostly just the following names: Yimin, Yikang, Yisheng, Jianmin, Jiansheng. , health preservation, Jingde, Jingdetang, etc. For the sake of people's health, everyone is going for this type of name, so it has no distinctive features. Almost no one can remember whether a certain drugstore is Jingdetang or Jingdetang, Yimintang or Yishengtang.

In fact, the name of a pharmacy is the same as the name of a person. The most important thing is to distinguish yourself from others. Too much of the same thing can make people feel a bit tacky. Most pharmacies today cannot have a century-old history like Tongrentang. The name does not need to carry too much meaning. The name does not need to be too serious and orthodox. A name that is too ambitious will not be suitable for the scale of the pharmacy itself. I think the key to naming a pharmacy is to name it appropriately and distinctively.

My wish is to open a small pharmacy. I will use the name of traditional Chinese medicine as the name of the store - "Mugwort Herbal Medicine House". A very poetic and professional name. Compared with names like Jianshengyuan and Yishengtang, I think my small pharmacy will definitely attract attention. At least, people can remember the name of this small pharmacy.

Of course, a good name is just the beginning. Good service is also needed to make the drugstore's name forever engraved in the hearts of consumers.

It’s another good harvest, come and weigh in on this year’s harvest. What? We haven’t prepared the scales yet——

A steelyard: the scales are ordinary people

■Wang Xianbo

In Luoyang, a city with a history of 13 dynasties as the capital Here, pharmacies are dotted around the city like supermarkets, and the number is impressive; but in terms of scale and brand effect, most of them are like "waiting in the boudoir" girls, shy and peaceful, lacking the majestic "imperial capital" momentum". However, the "Yilangdao Pharmacy" located in the middle of Zhongzhou Road in Luoyang City (the main artery that runs through the city from east to west) has won the favor of the general public with its resounding store name and magnificent momentum.

The full name of the pharmacy is "(Luoyang) Yiliang Pharmacy Co., Ltd." The store covers an area of ??nearly 1,000 square meters and adopts a diversified business model. In addition to selling medicines, it also sells medical equipment, health foods, cosmetics, daily necessities, hardware and electrical appliances, etc., with more than 4,000 varieties. As an independent pharmacy, she made full use of the altitude advantage of high-rise buildings and built a large-scale plaque tens of meters long in the large vacant area between the first and second floors, which can be clearly seen hundreds of meters away. The three words "One Steel Scale" are even more eye-catching, making people unable to forget them after just one glance. As a consumer, who doesn’t have “one scale” in mind? However, the most important thing is to see whether the merchant has a "strong scale" in his heart. If so, everyone will flock to it; if not, everyone will naturally "stay away." This drugstore has captured the customer's consumer psychology of "pursuing high quality and low price" and named it "Yi Steel Scale". It has formed an advantage in name and brand building and can win without a fight.

"There is a steelyard between heaven and earth, and the weights are the common people." This may be the deep meaning behind the name of Yiliba Pharmacy, and what makes it extraordinary.

Please note that newly opened pharmacies, after a year of accumulation and renovation, it is time to accumulate more and more, and your business must be further improved in the coming year - 2

Ma Yinglong: Longma Spirit

■Chen Ming

Before entering any Mayinglong pharmacy, people will first be attracted by the bright red and eye-catching words "1582" and "Mayinglong" on the signboard. After purchasing the products they need at the pharmacy, many customers will curiously ask: "Does '1582' refer to the 1582nd branch opened by Ma Yinglong?" or "Ma Yinglong is his personal name, right?" "Questions like this.

Whenever this happens, the clerk will tell you the origin of the Mayinglong Pharmacy’s sign: The history of Wuhan Mayinglong Pharmaceutical can be traced back to 1582 (the Wanli Year of the Ming Dynasty). After years of painstaking research, Jintang developed an eye medicine with sophisticated ingredients and a wide range of indications. He often delivered medicine to poor people for free, making the reputation of "Dingzhou Eye Medicine" spread like wildfire. During the Qianlong period of the Qing Dynasty, Ma Yinglong, the heir to the Ma family, officially hung up the signboard of "Mayinglong Eye Ointment" (also known as Mayinglong Eight Treasures Eye Ointment) and opened branches all over the country. The business was very prosperous. At the beginning of the 20th century, the southern eye medicine market was booming, and the Ma family made Hankou the business center of the southern eye medicine market. In 1919, Ma Qishan came to Wuhan with his ancestral pharmaceutical tools. Due to the great reputation and good reputation of Maying Long Eye Medicine, it soon became a best-seller in China and exported to Southeast Asia, and became one of the first four major export companies in China.

Of course, most people now know that Mayinglong Pharmaceutical started with musk hemorrhoid ointment. In fact, the birth of Musk Hemorrhoid Ointment originated from Babao Eye Ointment. In the 1980s when medical treatment was scarce, some farmers accidentally applied Babao Eye Ointment when hemorrhoids broke out. Unexpectedly, the effect was remarkable.

After the news was fed back to the company, the current Mayinglong Musk Hemorrhoids Ointment was developed after research and development...

After understanding the history of Mayinglong, customers trust this time-honored brand with a history of more than 400 years even more, and Mayinglong Pharmacy will even more "Dragon Horse Spirit, Healthy Life" is the corporate purpose, taking improving human health as its own responsibility, adhering to the business philosophy of honesty and trustworthiness, and has become a leading enterprise in the pharmaceutical retail industry in Wuhan in just 5 years. I think this is the best proof that a good store name can quickly become popular and build a brand.

Of course you should be happy during the Chinese New Year, but don’t forget that spring is also the season of sowing. What kind of seeds should be sown in pharmacies——

Zhongshantang: planting sincerity, planting faith, and planting health

. I think most drug store names are centered around providing customers with medicines and restoring health. Picking a store name casually will not make a deep impression on people, and it will also show that the drug store owner does not have high cultural taste, so choosing an evocative store name is quite meaningful. Pay attention to it, just like naming your newborn child. It should not be popular or similar to others, nor should it be mysterious and difficult for others to understand. Therefore, I think the name of this local drugstore chain is very meaningful, implying that the seeds sown in spring will be harvested in autumn.

After years of development and growth, Zhong Shan Tang has become a leader in the local pharmaceutical retail market. Because it was transformed from a state-owned pharmaceutical company, its reliable product quality and this resounding brand name have long been accepted by ordinary people.

Just sowing seeds is not enough. If you want to germinate, you need to irrigate from time to time. How about some Pu Ze——

Pu Ze: Let Li Pu Ze benefit the world

■Jade Ming

With the emergence of affordable hypermarkets, another affordable pharmacy was born in Dongtai, Shandong Province, called Puze Pharmacy. The slogan of the pharmacy is: Serve the society and benefit the world. The name of this store is quite consistent with the nature of the pharmacy, and I really put a lot of thought into it.

After several months of operation, Puze has gradually been accepted by urban and rural people. Buying affordable medicines at Puze Pharmacy has become an inevitable choice for some elderly customers. I think that although it is still far from being a famous store, it is working hard and with Puze's business attitude, it will sooner or later become a well-known brand in the eyes of ordinary people.

In the new year, I wish you all good luck in your official career and be on equal footing with your boss. This pharmacy is really impressive——

Lord Rabbit: Sitting in rows with the boss

■Yang Ze

This is a community pharmacy in a community in Jiaxing City, Zhejiang Province. It is said that the name "Rabbit Lord Pharmacy" comes from the owner's nickname. "Master Rabbit" is the nickname of the boss. It is said that the boss looks similar to a rabbit, so adding "Master" is regarded as an honorific title. This name is really unique among the pharmacies I have seen.

Warm words

Ruihetang: auspicious, gentle, elegant

My drugstore is called Ruihetang drugstore, which means auspiciousness, luck and good fortune. It means an omen; and He has gentleness, peace, and a close feeling! "Tang" sounds a little medicinal and a little elegant!

137 × The manager put a lot of effort into this name, and even paid a Taoist priest to give advice on the name. He said that the meaning of "Fukanyuan Pharmacy" is the source of happiness and health. Although the meaning is simple, it is very catchy when called, so it is quite famous here.

138 × Treat every patient with a compassionate heart! !

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