What are the luxury watches in the world?

The world's largest watch groups include:

Swatch Group, Richemont Group, LVMH Group, Rolex Group

In addition, there are some others Independent watch brand.

Swatch Group

Headquartered in Bern, Switzerland, it is the world's largest watch manufacturer and distributor. Retail sales account for 25% of the global share.

Swatch headquarters has 160 product manufacturing centers around the world, mainly located in Switzerland, France, Germany, Italy, the United States, the Virgin Islands, Thailand, Malaysia and China.

It owns dozens of major watch brands. The ones that everyone is familiar with are Omega, Tissot, Longines, Rado, CK (Calvin Klein), and Swatch. There are also Flik Flak, Mido, Breguet, Hamilton, Certina, Blancpain, Glashutte, Leon Hatot, Jaquet Droz, etc.

The story of Swatch began in 1978, when the Swiss watch industry was under tremendous pressure from Japanese competition. Dr. Ernst Thomke was ordered to take countermeasures and asked his technicians to develop a quartz watch that was better and slimmer than the Japanese watch. Six months later, the watch movement department of the SMH Group built a prototype that was only 2 mm thick, making it the thinnest quartz watch in the world at the time. The final production model, minus 51 parts, was housed in a waterproof plastic case. It was shockproof, durable, and most importantly, affordable. They called it Swatch in March 1983, and it has since become the best-selling watch in the world.

Swath (Swatch), the "S" in its name not only represents its origin in Switzerland, but also contains the meaning of "second-watch", which means that people can own fashion, just like fashion. Own two or more watches at the same time. SWATCH is not only a new type of high-quality watch, but also will bring people a new concept: a watch is no longer just an expensive luxury product and a simple timekeeping tool, but a "fashion worn on the wrist" .

Richemont

Swiss luxury goods company, it was founded in 1988 by South African billionaire Anton Rupert. The company's four business areas are: jewelry, watches, accessories and fashion. Since 2004, it has been the world's second-largest luxury goods company by turnover, ranking between Louis Vuitton (LVMH) and Printemps Paris (PPR).

The group's main watch brands include:

Cartier S.A.: jewelry, watches, etc.

Van Cleefamp; Arpels: jewelry, watches, etc.

Piaget: jewelry, watches, etc.

Vacheron Constantin: watches

A. Langeamp; Sohne: watches

Jaeger-LeCoultre: Watch

Officine Panerai: Watch

International Watch Co: Watch

Celebrity ( Baume et Mercier): watches

Montblanc: pens and watches

Afred Dunhill: clothing and watches

Introduction to LVMH Group

France’s Moet Hennessy-Louis Vuitton (LVMH Group) was led by Bernard Arnault, which combined the world-famous leather goods company Louis Vuitton and the wine family Moet Hennessy Merged in 1987, it owns more than 50 brands and is the largest boutique group in the world today. The group's main businesses include the following five areas: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry ), boutique retailing (Selective Retailing).

Relying on the brand development strategy and the expansion of the international retail network (the total number of global branches exceeds 1,700), the group has grown rapidly since its establishment in 1987 and has more than 59,000 employees, including 68 Distributed outside France. Among them, watch brands mainly include:

TAG Heuer: Founded in 1860, it mainly sells watches and timers.

Zenith: Founded in 1865, it mainly sells watches and timers.

Dior: Founded in 1985, it mainly sells watches and writing supplies.

FENDI: Founded in 1925, it mainly sells clothing, leather goods and watches.

Fred: Founded in 1936, it specializes in jewelry, top jewelry and watches.

Chaumet: Founded in 1780, it specializes in jewelry, top jewelry and watches.

Omas: Founded in 1925, it mainly sells writing supplies.

Rolex Group

With a history of nearly a century, the Rolex Group is currently the second largest watch company in Switzerland, with annual sales of more than 2 billion Swiss francs and 3,700 employees in Switzerland. The composition of the group is very "elite" - it only produces Rolex watches, which have ranked first in sales in the world for many years, and its brother brand Tudor watches. These two valuable brands have made the Rolex Group the largest luxury watch manufacturer in Switzerland. Every year, half of the total gold produced in Switzerland is used in the Rolex Group's finished watches.

For those companies that hope to maintain the status quo of the watch industry, Rolex is undoubtedly the "mainstay" in resisting the wave of mergers: the Rolex Group, which has no intention of annexing and expanding, represents a large number of companies that resolutely maintain tradition and independence. point of view.

Other independent watch brands

Patek Philippe

The world famous watch Patek Philippe, the English abbreviation is PP. Undoubtedly, it is recognized as the best brand in the world and is known as the "blue blood aristocrat among watches". PP is not known for its complex movements or gorgeous appearance. It even rarely inlays any diamonds or gems on the outer shell of its men's watches. However, it always insists on self-made movements and limited production. It is born with an elegant and restrained aristocratic temperament. . Therefore, PP cannot be worn only if you have money. Those "rich people" who wear yellow gold rings and gold necklaces and frequent saunas and karaoke are not worthy of owning PP. The wearer should be a successful person with a certain temperament and demeanor, elegant conversation, and "noble spirit" before wearing it. PP is "immune" to jewelry such as large rings, bracelets, and necklaces. It is always incongruous to put these things together with PP, so you should avoid wearing these tacky things when wearing PP. The price of PP is more than 100,000 yuan, and the entry-level 3919 is about 110,000 yuan.

Audemars Pigeut

Looking at the world of watchmaking, Audemars Piguet enjoys a reputation as a top watch factory both domestically and globally with its exquisite watchmaking skills and innovative capabilities. No doubt. At the 10th Paris Universal Watch Exhibition in 1889, Audemars Piguet's Grand Complication Tourbillon participated in the exhibition. Its exquisite design attracted great response, became famous and became internationally renowned, establishing a lofty reputation for Audemars Piguet in the watch industry. status. Today, under the leadership of the fourth generation descendants of the Audemars and Piguet families, Audemars Piguet has made remarkable achievements. It is highly praised by watch connoisseurs and collectors and has become one of the top ten famous watches in the world. Although many watch fans are obsessed with Audemars Piguet's complex performance watches, when it comes to which of the many styles of Audemars Piguet is the most famous and popular, the Royal Oak watch with an octagonal surface is probably the one. The most eye-catching watch. Compared with the astonishing value of the eight kings of Audemars Piguet, the Royal Oak not only seems approachable, but behind the unique shape of the Royal Oak that was an epoch-making initiative, there is actually a legendary story that is worthy of chewing over and over again.

When Audemars Piguet launched the Royal Oak watch in 1972, it set off a trend in watch design and manufacturing. One is the unique octagonal case and its revolutionary design with exposed screws, which broke the unwritten rules that the watch industry had followed for decades: all operating parts must be hidden, and the Royal Oak also influenced the world. The watch design style has become an immortal treasure in the watch world, and it is still one of Audemars Piguet's masterpieces today. Secondly, the Royal Oak was the first watch made of stainless steel among the top high-end watch manufacturers. Its unheard-of price of only 3,300 Swiss francs shocked the watch industry and opened up the entry of high-end watches into sports watches. precedent. The Royal Oak's screw-locked octagonal case combined with a round bezel and thick and solid shape have established a typical sports watch image in one fell swoop. The third is the Royal Oak's large surface design (mm, by the standards of the year), IWC's Portugieser large Portuguese watch and the recent Panerai Luminor. They are also known as the three major promoters of the large surface watch trend.

Lacroix Maurice Lacroix

In 1975, the first watch named after Maurice Lacroix was born. It was deeply loved and the market gradually spread throughout Europe and Asia. The Swiss Dachang Company, the parent company of Maurice Lacroix, also acts as an agent for manufacturers. Maurice Lacroix guarantees that it is 100% made in Switzerland. It is perfectly positioned to meet the appetites of consumers, fully in line with the trend, and fully in line with the pulse of the times.

Their production adheres to Swiss tradition, but with the help of the latest technology, they strive to improve their products.

Since acquiring the watch case manufacturing plant in Saignelegier in 1989, Maurice Lacroix has been continuously committed to improving the quality of machinery and equipment to ensure that Maurice Lacroix watches keep pace with the times. Maurice Lacroix has completely kept up with the pulse of the market. Not only is its appearance impeccable, but its functions and standards are also close to those of first-class famous brands. The current products are mainly steel or gold-plated styles, which can meet the needs of all walks of life. In April 1997, Emmy received an award. In a survey conducted by the German market intern, Maurice Lacroix won the [Best Watch of the Year] award in the mid-price range (price range is 500 to 1,499 marks) watch category, and its score was far behind that of close competitors. opponent. This award is a positive recognition of Maurice Lacroix.

Plum Blossom Titoni

is a typical traditional Swiss watch factory. Since its establishment in Glinken, Switzerland in 1919, it has been passed down for three generations. It is one of the very few independent family watchmaking companies today. . For many years it has been committed to the field of automatic mechanical watches. One of the company's most proud features is that 95% of its products are highly precise mechanical watches. Plum Blossom Watch has always adhered to the attitude of "quality first" and focused on producing exquisite, reliable and durable mechanical watches. It has established an image of "Xiangwei in mechanical craftsmanship" around the world. Its company's advertising slogan, "Example of Mechanical Art," clearly emphasizes its professional status in the field of producing mechanical automatic watches. Plum Blossom Watch is an early Swiss brand that entered China. Over the years, it has won consumers' unique trust in Plum Blossom Watch with its stable quality of "precision, reliability and durability", establishing Plum Blossom Watch's lofty status.