What are the four major sports brands in the world? Which countries are they from? When was it produced?

adidas Adidas

The world's number one sports brand originating from Germany, adidas has always represented a special status symbol, and this symbol Some people call it (the three lines of victory). Since its establishment in 1948, a

didas has helped countless athletes at home and abroad achieve great results and achieved many great achievements. Therefore,

adidas can also be said to be the best example of trust and respect from everyone.

Adidas founder Adi Dassler is not only a skilled shoemaker

, but also an athlete who likes sports. His dream is to "design and produce shoes for athletes" The most

fitting sneakers”. Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Due to his continuous research and development, the sports shoes he designed were loved by many top players.

Not only did it shine in the Olympic Games, but it also established a reputation as a gold medal on the sports field. With recognition from all walks of life, Adi Dassler founded the adidas brand in 1948 and used his years of shoemaking experience to make use of the three lines on the side of the shoe to make sports shoes more The discovery of the shape of athletes' feet was integrated into the design of new shoes, so the first pair of adidas sports shoes with three lines was presented to the world in 19

49 . Since then, people have continued to see the victory scenes created by the "three lines of victory" on the sports field.

Especially in the world of football, adidas's support is unmatched by any sports goods manufacturer.

Especially after adidas released a pair of spikes, they were supported and loved by top football players. In the 1974 World Cup held by West Germany, more than 80% of them

All the players on the field chose Adidas football shoes, which shows the power of Adidas in world football at that time.

In the 1998 World Cup in France, the French team relied on the superior performance of adid

as football shoes to exert its super-level strength and beat the heroes to win the championship. French football became famous

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Zinedine Zidane even won the title of World Player of the Year in 1998, once again proving that adidas's "Three Lines of Victory" guarantee continues to this day. In addition to football, adidas also plays a leading role in basketball and track and field. ,

Sports such as tennis, baseball, boxing, swimming and the latest extreme sports also have a place.

Many top athletes are impressed by the adidas brand; among the stars in the NBA, the temple of basketball

, the once dominant Jia Ba, the well-known Antoine Walker and the current quite Kobe Bryant, the most promising player who has attracted much attention; in the professional tennis world, there are the retired Swedish star Eberg and the German "Jade" who once dominated the back seat. "Rakshasa" Graf, as well as this year's rising "British New Hope" Tim Henman and Russian beauty Anna Kournikova, as well as the little queen Hingis who just entered the Internet; On the baseball field, there are the New York Yankees who won the 1998 American Major League Baseball Championship.

On the boxing ring, there is Ali, the greatest heavyweight boxer of this century; on the track and field, his reputation is even more impressive. Everyone is familiar with it

Known. In China, adidas has successfully sponsored the Chinese national football team.

Today, adidas still adheres to AdiDassler's concept of perfect shoemaking and continues

to exchange experiences and needs with world-class top athletes and coaches. After a series of repeated tests and tests,

The development of various ergonomic products can not only help various professional athletes improve their sports performance,

but also satisfy the needs of general market consumers for high-quality sports products. need. In recent years, adidas has not only made new breakthroughs in design and function, but its representative three-line design concept has also set off another wave of fashion trends, sweeping across the current fashion trends. The new generation of young people has formed new popular styles, leading global sports products towards a more diversified vision. Using high-quality, high-tech products to ensure users' needs and perfect sports performance in sports -

- is the characteristic of adidas.

NIKE

Phil Nike is a mediocre 1-mile runner. His best time is 4 minutes and 13 seconds. , did not enter the ranks of world-class athletes (with a score of 4 minutes). But he was trained by the famous coach Bill Bowerman at the University of Oregon in the late 1950s. In the 1950s, Bowerman made Eugene, Oregon famous all over the world because of his world-record-breaking long-distance running championships year after year. He was constantly trying on

all kinds of sneakers, and his opinion was that a running shoe that was an ounce lighter would have a great effect on winning races.

While studying for his MBA at Stanford University, Phil wrote a paper showing that the Japanese could

make sneakers the same way they made cameras. After receiving his degree in 1960, Phil Nike went to Japan and went to Onichuka Company to apply for the qualification to sell Tiger running shoes in the United States. When he returned to the United States, he brought Bowerman samples of shoes made by the company.

In 1964, Phil Nike and Bowerman began a partnership. They each spent $500 to form the Bluelee Shoe Manufacturing Company to produce soles for Tiger running shoes. They put the finished product in the cellar of Phil Nike's father-in-law's home, and in the first year they sold $8,000 worth of imported shoes. During the day, Phil Nike worked as an accountant at Cooper's Co., Ltd., and at night and on weekends, he peddled sneakers along the street, mostly to middle school sports students. Team.

Finally, in 1972, Phil Nike and Bowerman finally invented a shoe of their own and decided to

make it themselves. They contracted the production task to Asian factories with cheap labor and named the shoes Nike, after the Greek god of victory. At the same time, they also invented a unique logo Sw

oosh (meaning "swish"), which is extremely eye-catching and unique and can be found on every Nike product

kind of mark. Nike shoes made their competitive debut during the 1972 Games qualifiers in Eugene, Oregon. Marathon runners who were persuaded to wear the new shoes finished fourth to seventh, while athletes wearing Adidas shoes finished in the top three in qualifying. One Sunday morning in 1975, Bowerman tinkered with a propane rubber in a waffle iron. Made into a new type of sole, this "waffle dry" style sole has small rubber round spikes that make it more elastic than other popular soles on the market. This

product innovation—seemingly simple—first launched the careers of Phil Nike and Bowerman. However,

The real driving force that pushed Nike to the forefront in the US market was not product innovation but imitation.

Nike used Adidas products as models to imitate them. As a result, the imitators defeated the inventors.

Practice has proved that the "waffle" sole invented by Bowerman is very popular with athletes. Therefore, as the market conditions improved, sales of this sole reached US$14 million in 1976, compared with US$8.3 million in 1972. Only $2 million per year.

Nike is a leader in the shoe industry due to its meticulous research and development of new styles of shoes.

By the late 1970s, Nike's research and development department employed nearly 100 researchers. The company

produces more than 140 different styles of products, some of which are the most innovative and technologically advanced

on the market. These styles are based on different foot shapes, weights, Designed for different running speeds, training plans, genders and different skill levels

.

By the late 1970s and early 1980s, demand for Nike was so great that its 8,000 department store, sporting goods and shoe dealers 60% of them order in advance and often wait for half a year for the goods to arrive. This provides great convenience for the completion of Nike's production plan and inventory cost plan. Nike's sales were US$14 million in 1976, rising to US$640 million only six months later. Nike's market share is 33%, ranking first in market share. Two years later, it was even further ahead, with a market share of nearly 50%. Adidas's market share has been reduced, not only much lower than that of Nike, but American companies such as Brooke and New Ballance have also become a concern for it opponent.

In the "American Industry Annual Report" published in "Forbes" on January 4, 1982, Nike was rated as the most profitable company in the past year. Ranked first in the industry.

REEBOK

REEBOK’s predecessor was headquartered in the UK. For more than 110 years, the image of professional sports products has been cooperating with many Olympic Games and involving various sports events around the world. Reebok International Co., Ltd. is a well-known sporting goods company with an international reputation, focusing on the design, promotion and sales of sports and leisure clothing/footwear and sports equipment. It has subsidiaries Its well-known brands include: Reebok, Rockport, Greg Norman and footwear products produced under the Polo Ralph Lauren trademark. Reebok exclusively develops, produces and manufactures all NBA exclusive basketball shoe series, and in October 2003, it signed a commercial sponsorship contract with Chinese star Yao Ming.

PUMA

PUMA is a large multinational company that originated in Germany and mainly produces shoes and sportswear.

Rudolf? Dassler joined his brother Adolf in 1924? Dassler (nicknamed Adi ""A

di") is located in the Dassler company in Herzolach, and will soon change the company's name to Dassler Brothers. 1

In the mid-1930s, Dalles Brothers grew into a global

leading brand of sports shoes with nearly a hundred employees and more than 30 styles. After World War II, Dalles Brothers resumed business with 47 employees.

And extracted rubber from canvas and U.S. military fuel tanks to make the first post-war sports shoes.

In 1948, Adolf Dassler changed the name of Dassler Brothers to adidas, a combination of his own name ""Adi"" and ""das". The brothers parted ways, and his elder brother Rudolf Dassler established another PUMA company with the same direction as Adidas, focusing on the production of sporting goods. Become a competitor.

In 1986, PUMA joined the stock exchanges in Munich and Frankfurt. Today, PUMA has 3,200 employees and sells products to more than 80 countries. In 2003, the company's assets reached

€1.2 billion.

PUMA's shoes and clothing are extremely popular in the hip-hop graffiti culture, both in the United States and abroad.

PUMA, along with adidas, is one of the representatives of hip-hop culture in the 1970s and 1980s.