Still Volkswagen's new decade is still full of expectations.

Baixiaosheng automobile market is a stage of rapid development of domestic automobile market from 20 10 to 2020. Through this decade's development, China has not only become the largest automobile market in the world, but also upgraded its consumers from bronze to king. Domestic consumers who grow up through trial and error can be said to be the most critical customers in the world. Therefore, in this new generation, how to adapt to them and launch products and services that meet their needs has become a topic for every automobile OEM.

As an automobile enterprise that has been deeply involved in the domestic market for more than 30 years, SAIC-Volkswagen has become the first brand in China with production and sales exceeding 23 million vehicles after experiencing constant market changes. So how will it cope with the new decade?

In fact, the reason why SAIC Volkswagen can become an evergreen tree in the domestic automobile market is inseparable from its insightful vision, so it can make changes before the market changes and launch corresponding products simultaneously, thus catching up with every outlet.

Before the blowout of 20 10 automobile market, SAIC- Volkswagen launched LaVida, a "first generation car" in advance, which is also the launch of LaVida, making SAIC- Volkswagen still the TOP3 member of single product sales; Tiguan, which was listed at the same time, has become a formidable presence in the domestic joint venture SUV market in the next few years.

With the upgrading of consumers in the domestic market in 20 18, SAIC Volkswagen has also begun to make a new round of changes. During this period, we saw the five consecutive championships of Skoda family SUV and the stars of various market segments of Volkswagen brand. Despite the increasing variety of products, SAIC Volkswagen's policy of adapting to the actual needs of consumers has never changed.

Faced with the downward trend of brands brought by the current market tide, SAIC Volkswagen timely laid out. The high-end product line represented by Touran X, Tiguan X, Wei Ran and Xinhuang is this complete product line, which further consolidates the positioning of SAIC Volkswagen's first-line mainstream brands through brand promotion.

At the same time, in terms of mainstream product lines, SAIC Volkswagen is also accelerating the pace of rejuvenation. In the future, the new LaVida and Passat, which were redesigned in the mid-term, will incorporate more young elements. Ling Du, who has always paid attention to sports temperament, will meet us with a brand-new attitude next year.

In the next decade, SAIC Volkswagen, which has two product lines with different marketing directions, can lay out in a broader market while retaining its own brand power, which provides powerful conditions for both the completion of sales tasks and the future electrification layout.

Do you remember the new forces that have been making a lot of noise in the past few years? Although there are not many brands left after this, IT is undeniable that their IT thinking has really promoted the development of intelligent networking in the domestic automobile market.

When it comes to intelligent networking, SAIC Volkswagen is actually at the forefront of joint venture brands, and its Skoda Ming Rui and other models have also become one of the few domestic joint venture brands to adopt Zebra Zhixing system, which is only SAIC Volkswagen's first experience of intelligent networking.

At present, SAIC Volkswagen has completed the construction of MOS system (Intelligent Interconnection System), which has been applied to various models of Sat, Tiguan X, Wei Ran and Skoda brands. Different from the new forces and independent brands, SAIC Volkswagen's intelligent interconnection system focuses its functions on the most needed aspects of daily life and abandons those flashy gimmicks, so its overall practicability is very high.

In addition, as a large domestic manufacturer, the "small partner" of SAIC Volkswagen's car networking ecosystem is also a domestic head enterprise without exception. Under the background of such a strong alliance, with a huge user data group, the evolution speed of MOS system is unparalleled. Maybe you think it's a bit lame now, but a year later, it will definitely bring you more surprises.

If you are attracted by Volkswagen's ID series like me, then you must know that there are only four Volkswagen MEB factories in the world, one of which is located in Anting, Shanghai. This new energy plant with a total investment of about 654.38+0.7 billion yuan and a planned annual production capacity of 300,000 vehicles was officially put into operation, which also marks a new chapter in SAIC Volkswagen's new energy strategy.

In fact, before this, SAIC-Volkswagen has begun to adopt early adopters. Previously, Passat PHEV and Tiguan PHEV have begun to accumulate reputation for SAIC Volkswagen. Now, MEB platform is a pure electric medium-sized SUV. The introduction of ID. Family models represented by ID.4X will undoubtedly increase the price on the basis of good reputation and help its new energy market break out.

With the introduction of ID. In addition to the series, SAIC Volkswagen is also seeking a breakthrough in marketing. Because most consumers have many doubts about new energy products, SAIC Volkswagen ID.4X is increasing consumers' confidence and eliminating consumers' doubts through the offline tour of ID. Stores and 7S experience terminals.

Among them, the 7S experience terminal can not only experience the traditional 4S service, but also have the functions that consumers need most, such as intelligent personalization, social interaction and sharing. In the future, it will become a new direction for SAIC Volkswagen to break the pattern of single sales and service outlets and serve the whole life cycle of consumers around the clock through the cloud.

65438+February 3, SAIC Volkswagen's first digital city exhibition hall ID. Shop? X grandly opened in Hangzhou Xixi Yintai City, settled in CBD with a fashionable look, and created a new retail format. At the same time, it also means that SAIC Volkswagen brand under the agent marketing mode is a brand-new ID. Series pure electric new energy vehicles officially opened.

Id card. ? Shop? X is a brand-new network channel ecology that SAIC Volkswagen is making every effort to build, integrating brand experience, product display, customer sales and other functions. In the exhibition hall of Hangzhou Xixi Yintai City, which is more than 300 square meters, the brand-new design language creates a fashionable and charming space, showing a pure electric and low-carbon lifestyle.

From Santana to LaVida, from Tiguan to ID.4X, what we see is the continuous change of SAIC Volkswagen's product line, and behind this, SAIC Volkswagen has made changes according to the constant changes of market and consumer demand. On the basis of 2020, looking back, we remember the first electric shock between Ling Du and the running man, and the flying life played by POLO and Han Han. What kind of memories will SAIC Volkswagen bring us in the next decade? I'm really looking forward to this.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.