What is the business philosophy of clothing enterprises?

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The Corporate Culture of Youngor, a Famous Clothing Enterprise

corporate culture

First, the basic structure of Youngor corporate culture

1. Birth process

Youngor's corporate culture is formed with the continuous growth of Youngor Group. It is rooted in enterprises and can be traced back to the period of 1979 "Youth Clothing Factory". Through horizontal joint venture, introduction of foreign capital, shareholding system reform, capital listing and other stages of development, and through the grafting of China's traditional culture and western culture, Youngor's corporate culture has been constantly tempered in the transformation and growth of the enterprise, constantly bringing forth the new and forming the overall face of today's corporate culture.

2. Youngor's vision

Build an international brand and a century-old enterprise

This is the development goal of Youngor, and it is also the driving force to promote Youngor's sustainable development. As a leading clothing enterprise in China, creating a world brand in China is not only the ultimate goal of the enterprise, but also the historical mission entrusted by the times. Centennial enterprises also bear the ultimate mission of enterprises to employees.

3. Youngor's values

Honesty, pragmatism, responsibility, diligence and harmony are Youngor's core values.

Honesty is the root of Youngor's culture. Honesty and trustworthiness is not only the cornerstone of enterprise development, the foundation of enterprise, but also the basic principle that enterprises abide by. Youngor's management and success all stem from the moral consciousness and rule consciousness of honesty.

Pragmatism is the foundation of Youngor culture and the management style of enterprises. The consolidation of a century-old foundation depends on hard work and struggle. A gentleman speaks without action, says less and does more. Being a monk knocks every day, getting better every day. Constantly creating value is the primary prerequisite for the existence of enterprises. Without pragmatism, there will be no development.

Responsibility is Youngor's cultural program. Youngor's social responsibility is not only to provide consumers with high-quality products, create happiness for employees, create benefits for shareholders and create value for society, but also to become a practitioner of business ethics in China.

Diligence and thrift are the traditional virtues of the people of China and the fine traditions of the Chinese nation. Quiet to cultivate one's morality, frugality to cultivate one's morality, rigidity without desire. Diligence is not only an attitude towards wealth, but also a reflection of one's mentality and realm. Tree righteousness, frugality, and a hundred years of great achievements.

Harmony is the fruit of Youngor culture. The highest goal pursued by Youngor culture is harmony, which is the most harmonious, healthy and progressive realm among people and enterprises. Harmony comes from responsibility, starting from tolerance, cooperation and economy, and starting from the side. Without responsibility, there is no harmony. Everyone will consider himself, and there will be no harmony. Everyone will consider others, and there will be harmony.

Second, the core content of Youngor corporate culture

1. Characteristics of Youngor's corporate culture

Development and stability.

Talent and career are long.

Material and spiritual progress together.

Quality and brand synchronization

The main feature of Youngor's corporate culture is harmony, which focuses on the value maximization of six systems: shareholder value (governance and moral value), employee rights, environment, social welfare undertakings, supply chain partnership and consumer rights. Management style is not only unattainable, but also beyond the steady style of "two don't do", and it is a pioneering work to achieve a win-win situation between talents and career, material and spiritual levels.

Make a name for yourself and make a long-term profit.

Excellent enterprises are enterprises with high sense of honor. He asked everyone to work hard for the same goal, forge ahead in the same direction, use their personal strength to shine a little light, contribute a little heat, gather water into the sea, and make the enterprise full of strength. From individual interests to collective interests, and then from collective strength to prove their strength, such individuals are mature individuals.

Youngor emphasizes the sense of collective honor, unites the strength of all people and shouts out a name.

Excellent enterprises also have a long-term vision, looking for real value far beyond the vision of similar enterprises. An enterprise with a sense of mission and ambition will never stop looking at the immediate interests, but will inevitably pursue greater value and achieve higher interests with a deeper mind.

Our enterprise has such a vision, and our employees have such ambitions. This is the enterprise spirit that our enterprise relies on to grow and develop.

2. Business philosophy

Decorate life and serve the society.

Youngor produces not only the product itself, but also people's yearning for high-quality life. From an individual point of view, Youngor gives customers care and beauty enjoyment with its high-quality products and services, creating a better life for customers and making life more exciting; On the whole, Youngor's long-term value orientation is to serve the society, which is both the responsibility as a corporate citizen and the focus of Youngor.

3. Enterprise spirit

Dedication, enterprising, tolerance and cooperation

Regardless of personal gains and losses, dedication and never-ending enterprising spirit are the most important spiritual core of Youngor, and also the precious wealth of enterprise growth, representing the tension of the enterprise. Forgiveness and cooperation represent the introspective spirit of Youngor culture. Forgiveness comes from benevolence, which is about kindness and tolerance. Youngor takes a "* * * economic" approach to employees, creating and cultivating a platform-based, friendly and equal rights enterprise for employees. Youngor has no title of wage earner or foreign girl. Only the upstream and downstream employees can help each other in the same boat in the spirit of cooperation can they reach the other side.

4. Company objectives

Satisfy consumers and develop partners.

As the main body of market economy, enterprises must correctly handle the relationship between society, enterprises, customers and employees, and must balance the interests of all parties concerned.

Consumers are the main targets of enterprise services. Without the satisfaction of consumers, there will be no growth of enterprises. It is the support of consumers that makes the company flourish. Therefore, we must pay attention to consumer satisfaction.

One tree does not make a forest, nor is it spring. It is impossible for an enterprise to fight alone in its business development. Any progress has the contribution of its partners. With the increasing emphasis on the "supply chain", we should always adhere to the glorious enterprise purpose of * * * * and cooperate with partners for development.

We should create value for customers, benefit the company, contribute to the cause of employees and society.

5. Corporate mission

Youngor's corporate mission is gradually formed in the process of development, and it also changes from quantitative change to qualitative change in the process of continuous development.

As far as the current situation is concerned, Youngor's mission is to further promote the construction of independent brands and consolidate the foundation of a century-old enterprise.

As far as the long-term mission is concerned, Youngor is to realize the historical mission of "creating an international brand and casting a century-old enterprise".

6. Purpose of work

Be brave in change and keep innovating

A developing enterprise is bound to encounter many problems. To develop, we must break through problems and find countermeasures, which often come from change. Without change, there is no innovation, and without innovation, there is no future.

Youngor is an enterprise growing in the process of transformation, from horizontal joint venture to Sino-foreign joint venture, from shareholding system reform to capital listing, with the nodes of the times constantly changing the mechanism, culture and market. Youngor is also an innovative enterprise, which has repeatedly broken through the technical bottleneck in the field of shirts and won the title of "National Key New Product". From horizontal joint venture to self-created brand, it has occupied the first place in the national market share for more than ten years; We have made great achievements in the application and research and development of new materials and fabrics. From torch projects to key torch projects, from municipal high-tech enterprises to national high-tech enterprises, we are still forging ahead on this innovative road.

Change to adapt to the environment, innovation to recreate the environment.

7. Moral concept

Diligent housekeeping, honest and kind, rich but not arrogant, full but not overflowing, modest but not humble, combining rigidity with softness.

Youngor advocates the moral concept of "diligence and honesty, integrity and kindness, being rich but not arrogant, being full but not overflowing, being modest but not humble, and combining rigidity with softness". Diligence, honesty and integrity are deeply respected by Youngor, and they are also the moral basis for enterprises to stand on the society. Only in this way can we ensure the healthy development of our cause.

The mentality of a person and an enterprise determines the height of his career. Youngor's mission is to "build an international brand and a century-old enterprise", so he must have a good attitude to face the twists and turns of the process. Being rich but not arrogant is because our ultimate goal is not wealth; Full but not overflowing, that is, how big our mind is, how big our career is, and our mind can always accommodate achievements; "Modesty but not servility, combining rigidity with softness" allows us to keep a modest heart at all times, not to be complacent when we are complacent, not to feel sorry for ourselves when we are in adversity, to stand firm in principle and to be moderately flexible in methods.