Enrollment is king 2.0—— Experience class speech increases attendance by 80%

For an extracurricular teaching auxiliary institution, experience class is a very important part of our enrollment. If parents sign up for the experience class, but don't come, it will be a waste of places and affect the transformation.

Therefore, we must find ways to ensure the attendance rate of the experience class. Most principals may operate like this:

Spent a lot of manpower, material resources and financial resources.

Do 1 Yuan class and 0 yuan class, and carefully push gifts.

Put advertisements on the web page and give gifts, big and small. ...

But the truth is:

There are countless such problems. Actually, the answer is simple. The factor that determines the conversion rate of experience class is the satisfaction of students and parents during experience class. Especially the satisfaction of parents.

The factors that affect the satisfaction of parents and students are nothing more than these three aspects: the number of classes, the experience class service and the allocation of teachers.

What about the promotion to the class rate? There are a few things to do.

0 1.

Notify classes in advance

Generally speaking, we will start the invitation two weeks in advance. Two or three days before the start of the experience class, we have to confirm with our parents again, and the night before the start of the class, to prevent parents from skipping classes because of forgetting or other reasons.

02.

Establish a parent group in time after the invitation.

When you talk to your parents for the first time, you should clearly tell them that we will establish a related WeChat group. After the phone call, you should immediately add a parent WeChat to build a group. If it is a different class, it is necessary to build a group in different classes.

03.

Keep the group active and remind parents to remember.

We can't call parents every day to remind them, but we can keep the group active and let parents actively participate in the group's speeches. In this way, on the one hand, parents will remember this matter, on the other hand, through our group operation, parents' expectations will be raised, and parents will be more willing to participate.

How to improve the activity of the group?

We should actively interact with our parents, such as playing some idioms solitaire and guessing games, or occasionally giving out a small red envelope to have fun.

04.

Value Shaping of Experience Class

Be sure to tell parents in advance what the content of the experience class is, so that parents can look forward to it. And in the whole communication process, we should constantly improve parents' expectations.

For example, we can ask parents in advance what lessons they want to listen to and how their children are learning, and then synchronize this information to the teaching teacher, so that the teaching teacher can adjust his course content in time and improve parents' satisfaction.

05.

Grasp the rhythm of the course and establish a sense of ceremony

In order to achieve better transformation effect, some schools will also offer 4 to 6 in-depth experience classes. For parents, they can fully understand the school; For schools, there is enough time to gain the trust of parents.

In the process of such an experience class, we need to know what to do at what node. For example, we should inform our parents about our purpose around the third class and make good transformation settings; Do a graduation ceremony in the last class to stimulate everyone's mood, and so on.

06.

Pay attention to parents' first impressions.

The first impression will greatly affect the subsequent development of things. After parents arrive at school, many institutions receive them directly in the way of treating old parents, arrange children to attend classes, and arrange parents to wait in the rest area. As we all know, when parents and children come for the first time, they are unfamiliar with the overall environment of the campus, while people will feel nervous in a strange environment. For this reason, some parents will leave the campus directly without giving the consultant a chance to chat, which will also affect their first impression of the organization. It is suggested that when parents come to campus for the first time, the organization should arrange teachers to receive them well, and use the opportunity to lead parents to visit the campus to instill the advantages of the organization's culture and teachers into parents.

07.

The externalization of the experience class effect should be in place

Externalization of teaching effect is simply to let parents see the contribution of institutions to students. Otherwise, parents will not feel the contribution of the organization. Therefore, it is suggested that the class teacher release the teaching contents and students' classroom learning to parents, and convey to parents that the teacher is very responsible and attentive to the children, and the children's learning status is very good and the effect is very good.

Next preview: Enrollment is King 3.0- How to write the enrollment plan? A copy can increase the visit rate by 50%.

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