What's the difference between Chevrolet and Buick?

Chevrolet and Buick are both famous American automobile brands, but their brand concepts, models and characteristics are different. The specific differences are as follows.

First, their brand concepts are different.

1, Chevrolet's trademark stands for a patterned bow. Chevrolet is the name of Swiss racing driver and engineer Louis Chevrolet. It symbolizes the generosity, style and elegance of Chevrolet cars. Its brand personality has condensed into a cultural complex. This unique "complex" has been publicized all over the world because of its successful integration into local culture, and has successfully realized the unification of brand localization and internationalization. In the long course of more than 90 years, Chevrolet has always maintained this style, and its market footprint has spread all over 70 countries.

2. The pattern similar to "Three Shields" in Buick trademark is its graphic trademark and the symbol of Buick Branch. It is installed on the grille of automobile radiator. Those three bullets with different colors and different arrangement heights, in turn, give people an aggressive and climbing feeling; It means that Buick Branch has adopted the top technology, and it also means that the talents trained by Buick Branch are capable, invincible and brave warriors who dare to climb the peak.

Second, they make different models.

1, Chevrolet has Lu Ze, brand-new Mai Rui Bao XL, Volando, New Kovoz. SUV has pioneers, pioneers, a new generation of cool, Chevrolet pioneers. The sports car has a sixth-generation Camaro. Pickups include Kurod and Sorod. There is only one new energy vehicle.

2. Buick includes many well-known models: Excelle, Yinglang, Lang Wei, Lang Yue, Regal, LaCrosse, Angola, Angola GX, Angkor, GL6, GL8 Land Business Class, GL8? ES Luzun, pure electric micro-blue VELITE 6, high-end sub-brand Avenir Avia, etc.

Third, their characteristics and market influence are different.

1, Chevrolet, as the largest brand under the General Motors Group, can be regarded as the most successful automobile brand in the world according to the accumulated automobile output so far. Ranked first in the US sales list. Since 19 12 launched the first product, the total sales volume has exceeded 1 100 million. Its market covers 70 countries and once set a record of selling a new car every 7.2 seconds. In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of the total global car sales that year. As the most international and popular brand of GM, Chevrolet has strong technical and market resources.

2. Buick mainly designs and manufactures mid-range family cars. Buick ranks third in GM in sales. Buick has the characteristics of high horsepower, individuality, practicality and maturity. Buick occupies a very important position in American automobile history. It is a pillar of American General Motors, which has promoted the progress of the whole automobile industry and become an example for other automobile companies to follow.

Reference source: Baidu Encyclopedia-Buick

Reference source: Baidu Encyclopedia-Chevrolet