The business plan of the cake shop?

Since 1980s, with the rapid development of information technology, entrepreneurial activities have become active in the world. The following is what I arranged for you for your reference. Welcome to read!

Article 1

catalogue

I. Executive summary

Second, the project introduction

Third, the market analysis

Iv. overall progress and development strategy

Five, marketing strategy analysis

Six, enterprise financial revenue and expenditure forecast

Seven. Risk response

Eight, long-term planning

Chapter 1: Summary of Contents

With the development and progress of society and the continuous improvement of living standards, the requirements for life are also constantly improving. Western food/baking industries in major cities in China have also developed and occupied a place, and the market development space is unprecedented. This western food culture, which has lasted for thousands of years, landed in China market with lightning speed.

We should first open a shop that can make cakes in different ways, which can be called DIY cake shop. Of course, there are many different ideas. Attractively, our cake shop lets customers tell what their cakes are like, and then our cake maker will finish them.

I think this practice is rare in cake shops at present, which is our highlight. Of course, we also have a goal, that is, we can treat cakes as works of art, collect them and use fudge as materials. This kind of cake is on sale at present. In order to leave a good memory, I think many cake shops want to use this concept to make cakes.

We will do our best to help those people. Of course, we have a diligent and powerful team. From planning to publicity to sales. They actually do it, do the customer's questionnaire and then do it according to their requirements. Therefore, we call on people in the industry to take a long-term view and jump out of the fierce price war and fight with the same door; Come out from the homogenization of products and marketing, look to the future, and start the real standardization development action from now on-to create a strong brand enterprise that truly belongs to itself and has unique characteristics.

1, the company's mission is: "Delicious and healthy, providing you with new vitality every day.

2. The development theme of the company is quality, service, health and speed, and modern management is promoted in an all-round way.

3. The company adheres to the tenet of "scientific management, variety innovation, brand quality and customer satisfaction".

Basic marketing objectives

The sales target in the first year is expected to reach 2 million yuan, and the basic financial goal is that we are confident to break even in the second quarter of the second year, including the investment in advertising and public relations.

Second, the project introduction

The cake shop we founded, its main product is fondant cake, which originated from British art cake and is now a favorite cake outfit of Americans.

Decorative technique! Soft candy * * * is extremely malleable, and can create various shapes, perfectly showing fine features. The artistry of modeling is unparalleled, which fully embodies the perfect combination of personality and art and has become the mainstream of cake decoration today! With its luxurious, exquisite and unique fashion elements, fudge cake is not only used for wedding banquets, but also widely used for anniversaries, birthdays, celebrations and even gifts between friends!

The fondant cake can make flowers, animals, cartoons and other things more stereoscopic on the cake. More successfully, we can imitate the real thing, make a cake tarot card, a series of cake dolls, cake flower baskets and so on, which can give people a unique visual feeling that shines at the moment.

Our shop has adopted a novel marketing method. First of all, the decoration of our store: we think the pastoral decoration design is the most suitable. The fresh and green pastoral dress has a lingering charm of quietness in the noisy city, which is not only suitable for the whole cake, but also conforms to the current fashion concept. Swing seats made of vines and flowers are set in the store for customers to rest and enjoy cakes, and light music is played to relax customers.

When customers spend a certain amount, we can attract customers by giving away vouchers, and we can also apply for VIP cards. VIP cards in our store can enjoy discounts and monthly gifts.

In cake making, customers can describe their ideas to us and make a unique cake that belongs to you through composition discussion and other programs. For example, we can make pictures of customers on cakes.

In terms of service, we also strive for perfection, smiling at customers and improving service.

I think the new concept of cake, our understanding of the current popular elements, our understanding of most young people in the post-90 s society, and our fearless enthusiasm for rushing forward are our advantages, which will enable us to better seize the opportunity to rush forward.

At the same time, the production of fondant cake is a new popular technology in the United States, and the domestic market is blank and huge. What has been opened is that the cake craze is very popular. This is the biggest advantage of our competitive market, and it has a good foundation for the operation, management and training of imported food for many years. The most suitable investment for us is less investment, short cycle, no pressure on funds and quick results, which can make us better working capital and be more conducive to our entrepreneurship.

Third, the market analysis

65438+

1. 1. Market situation of cake baking industry

The baking industry in China has developed rapidly. According to industry statistics, in 2009, the sales of China baking industry reached 654.38+07 billion, with an overall growth rate of 40%, which developed rapidly and achieved high benefits. In recent years, the demand for cakes and pastries is also growing steadily, and the market prospect of the whole baking industry is clear, which was once favored by investors.

1.2. Industry environment

The growth rate of China's baking industry is as high as 14%, among which some small enterprises have been eliminated, and the elimination rate is 10%-20%.

1.3. Market composition

There are four categories in the baking market: cakes, cakes, bread and its subsidiary dairy products. Among them, bread is the largest product, followed by cake and cake. Because dairy products are auxiliary materials of baking products, their share in baking industry is relatively small, and such products are common in various food stores.

Bread and cake can be used as staple food and have a large market share; Cake is mainly a product needed for festivals, and its share will be smaller than bread.

2. Analysis of competitive environment

There are many large-scale western-style bakeries in Ningbo, besides those mentioned by Angle kiss, there are also some relatively large-scale western-style bakeries such as Yuanzu, Lvzi, Bread Xinyu, Xinmeixin and 85℃, which will compete with Angle kiss in the same industry. However, because there is no overlap in business areas, according to the distribution of various bakeries in Ningbo, Bread Newspeak and Xinmeixin are the two most important ones in Angle kiss. Next, analyze three competitors: Breadtalk, Xinmeixin and Yuanzu.

Breadtalk and Angle kiss have many similarities, and many products cover each other. Compared with Medley, Breadtalk entered Zhuhai earlier, gained higher brand awareness and cultivated a group of loyal customers. At the same time, Breadtalk also has some products that Anglkiss doesn't have, such as potatoes and Macao specialties. In particular, Breadtalk's signature product, Milk Fragrant Tablets, is deeply rooted in Beijing Normal University and even Ningbo. However, Breadtalk also has some shortcomings, such as slow product upgrading, many products have been available from the beginning, and the basic taste has not changed much now, and the price is cheaper than that of Angle kiss, which may make more customers choose Breadtalk with similar taste. Thirdly, the geographical location of Breadtalk is not as good as that of Anglkiss, which is even more inconvenient for some students and office workers who want to buy breakfast. Many people go to Caidiexuan to buy bread more for food reserves.

the second

I. General situation of the enterprise

1. Main business scope

Mainly western-style cakes, handmade biscuits, Chinese and western cakes and cold drinks, it integrates production, sales, distribution and service. And specially opened up a leisure area, set up a lot of unique seats, to provide customers with beautiful music and fashion books. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop. Follow the principle of small profits but quick turnover in price positioning, and win profit returns with "elegant environment and excellent service".

2. Commercial purpose

Sweet, healthy and fashionable. Provide an elegant, warm, comfortable and safe place for friends to get together, chat, eat, relax and entertain.

3. Operation mode

In-store shopping: customers pay at the counter after buying their own goods.

In-store tasting: customers order food at the counter, and the waiter sends cakes and drinks to the place where the customers sit, and pays the bill after eating.

Door-to-door delivery: negotiate with nearby office buildings and sign a long-term delivery service with them. Usually tea time.

2. Corporate image

1. product

Pastry: mainly engaged in western-style cakes, handmade biscuits, Chinese and western desserts, bread and other drinks: mainly engaged in coffee, tea, cola in cups, milk, freshly squeezed juice of various colors, milk tea and so on; Non-staple food: special popcorn, melon seeds, peanuts, peas, etc. Free category: magazines, newspapers and halls provide beautiful music.

2. Site selection analysis

Our shop should be near the residential area and office building. Because there is a fixed consumer group, the consumption is relatively stable, and the flow of people during commuting time is large, so our shop is near Yizhou Building, Zhongshan Road, Shangrao City.

3. Shop layout

Shops should be clean and bright with bright windows. Infiltrate a sweet, healthy and fashionable corporate culture. According to different dessert varieties, use various special dishes. The dishes are elegant and exquisite, which makes customers feel comfortable looking at the tableware. Different from most cake shops, our shop does not display the operation room in the window, but adds a set of tables and chairs with petty bourgeoisie style in front of the floor-to-ceiling window of the shop, which makes people look more like an exquisite coffee shop from a distance. In order to show the brightness and exquisiteness of the store, a lot of efforts were made in the selection of lamps during the decoration, and some foreign ornaments were also hung on the walls of the store. The operation room is located in the innermost part of the store, and a lot of lights are used to make the operation room look refreshing, clean and bright.

Three. Market assessment

1. Target customer description

Because the cakes produced by our store are both ordinary cakes and exquisite cakes, the target customers are all kinds of people who like cakes and desserts, both fashionable men and women and people who buy them for their families.

2. Market introduction

Although there are some supermarkets, grocery stores and vegetable markets around, there are few cakes and bread for sale. If you don't just make cakes, but add some freshly baked bread, it may attract office workers to buy bread for breakfast and expand the influence of your store. The residents of the community are fixed consumer groups.

3. The main advantages of competitors

Operating for many years, the market share is large; There are many residential areas nearby, and the consumer groups are stable; Excellent taste.

4. The main disadvantages of competitors

The product is single and remote, which can't attract new customers. In-store tasting and delivery services are not provided.

5. The main advantages of this enterprise compared with competitors.

Store fashion, rich products, easy to attract fashionable youth; There are tables and chairs and beautiful music in the store, which provides a perfect dining environment for customers. It has a fresh operation mode-delivery service, which provides convenience for nearby office buildings.

6. The main disadvantage of this enterprise compared with its competitors.

There is no stable customer base for the new opening, and it will take some time for nearby residents to accept it; Store rent is more expensive.

Four. Promotion decision

1. Festival activities

In the Western New Year, Dragon Boat Festival, Mid-Autumn Festival, Christmas and Valentine's Day, organize outdoor theme activities outside the store to enhance consumers' impression of our products. Participants will be rewarded by distributing loose-leaf advertisements for express delivery, answering questions about product knowledge and organizing small-scale performances. Prizes include small gifts, coupons and coupons for the latest products.

2. Promotion means

There are two wishing trees in the store, and consumers can get a wishing card. You can hang a written wish card on the wishing tree. On the first Sunday of every month, the clerk will collect wish cards, and pick out the wishes that can't cost 300 yuan in the process of realization through lottery to help customers realize them.

There are always all kinds of small gifts in the shop, such as cartoon balloons and cards. Customers who spend all of 60 yuan at one time can get a cartoon card, and when they have three, they can get a 6-inch ice cream cake. The quality and flexible promotion methods of Shangcheng have won a stable customer base.

3. Membership system

Customers who spend all their money in 80 yuan at one time can apply for membership cards, and cardholders can permanently enjoy a 28% discount on any goods except new products and special prices.

4. Media advertising

Considering that TV advertisements or print media are the most feasible publicity channels, the survey proves that high-quality desserts can establish a good brand image through exquisite TV advertisements or print media. In addition, when I come home from work, I will distribute leaflets, put up publicity and receive consultation.

Verb (abbreviation of verb) personnel and management

1. Personnel Department

Every employee in this shop must be professional, and everyone, including cashier, shop assistant and production staff, must undergo strict training to ensure the standard operation during normal work. Management personnel include 1 personnel management personnel and 65438 enterprise management personnel, requiring bachelor degree or above, excellent professional quality and good practical operation ability; There are 2 cake processing and production personnel, with college degree or above, excellent professional quality and good practical operation ability; There are a number of cashiers and shop cleaners, who are on duty after strict training. All employees must apply for a health certificate.

2. Management thought

The premise of excellent scientific management is to determine and implement correct and advanced management ideas. We will adopt the people-oriented management concept and attach importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate with all functional departments to realize the overall development of the restaurant and realize1+1> The effect of 2.

3. Management concept

* * *1* * Respect the independent personality of catering personnel.

* * * 2 * * The management level is low: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.

***3*** Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.

* * * 4 * * Create a collective atmosphere: not only let subordinates feel the strict discipline of the dessert shop, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

***5*** Fair treatment, equal treatment, from each according to his ability, give full play to his talents.

Management team

Investment is the business of management talents. We will establish a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in seeking the development of this dessert shop to join the cake shop.

Article

I. Overview of Cake Shop

1。 Our restaurant belongs to the catering service industry, and its name is "Maggie Afternoon Tea", which is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2。 Our store will open in the Community Trade Street. At the beginning, it was a mid-range cake shop, and later it will gradually develop into cake chain stores such as Anderson and Chaoyangfang.

3。 We need venture capital. 50 thousand yuan.

Second, the business objectives

1。 Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Third, the market analysis

1。 Tourist source: our target customers are: general consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

2。 Competitors: According to the survey results, there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.

Fourth, business plan.

1。 First, go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2。 After the gold was raised, I began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

3。 It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. "

4。 The cake shop is mainly for the public, so the price will not be too high, which belongs to the middle and low price.

5。 Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6。 Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

7。 After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.

8。 Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 9. 50% off. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with other people, the waiter can address him or her as Mr or Ms in public, and they will feel very respected.

9。 Putting some publicity materials and magazines on the table with knowledge and stories about cakes and drinks can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

10。 No matter from the store decoration, the image of the clerk, or the cake making, it is necessary to give customers a sense of health and hygiene. The cake shop must strictly implement the national food hygiene law, which is its foothold.

1 1。 The food industry has special job skills requirements: employees must hold "health certificates".

Verb (abbreviation of verb) financial estimation

Startup assets: around 9. Fifty thousand yuan

Installation investment: 1. The rent is 5000 yuan. 2。 Facade decoration is about 2000 yuan * * * including storefront decoration and light box ***3. About 65,438+0, 500 yuan put into shelves and sold watches. Employees ***2 * * The same clothes need 500 yuan 5. The maximum investment of machinery and equipment: 80,000 yuan * * * including the complete set of cake making tools * * * First purchase: flour, cream and other raw materials, about 6,000 yuan.

Monthly sales * * * even * *: 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.

Monthly expenditure: 14033 yuan

Rent: The best location is in densely populated residential areas, community business streets, areas close to children, such as kindergartens or playgrounds, about 5,000 yuan.

Commodity cost: about 30%, about 5000 yuan. Employee's salary: 10 square meter shop, need 1 cake master, 1 waiter, salary is 2000 yuan.

Miscellaneous expenses such as water and electricity: depreciation expense of 700 yuan plant: calculated for 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.

An analysis of the risks and restrictive factors of intransitive verbs;

Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.