Nike’s new ad on JD.com: What do netizens think of using harsh words based on your ability?

Nike has changed a new advertising slogan in its official flagship store on JD.com: let trash do the talk, use your ability to speak harshly! The translation is: speak harshly based on your ability and let the garbage do the talking. At the cusp of this storm, Nike released such a raging advertising slogan, which is simply arrogant. It is clearly provoking the Chinese market and Chinese consumers, which aroused the anger of netizens. 1. The unethical behavior of Nike and other international brands

Recently, Nike, Adidas and other international brands have been involved in the "national boycott" storm in China due to their boycott of Xinjiang cotton. Many netizens feel that it is a very unethical behavior for international brands such as Nike to eat China's food while smashing China's bowl. With the rapid development of our country's economy, people's living standards continue to improve, they continue to pursue a high-quality lifestyle, and their consumption potential is huge. The Chinese market is vast, and the consumer groups of Nike and Adidas are basically young people. They think these international brands are more fashionable and comfortable, which may also be due to comparison psychology. According to relevant reports, since Nike entered the Chinese market, its total profits have exceeded 100 billion yuan. Nike's just do it slogan and iconic check mark have been deeply rooted in the hearts of the people, and its AJ shoes are even more popular in the Chinese market. 2. Be rational and patriotic

The hot searches are all in order, boycott foreign brands, the Chinese people are really strong. In the Nike live broadcast room, the anchor was speechless for a long time when faced with accusations and abuses that filled the screen. The anchor couldn't restrain his emotions and even shed tears. Some netizens even burned the shoes they bought for thousands of dollars. This behavior is unnecessary. Randomly shooting workers in this field with a gun in the name of patriotism is not an irrational patriotic behavior. During the Apple and Huawei incident, Ren Zhengfei earnestly advised the Chinese people not to narrowly define things, shout slogans, and not let products hijack social sentiments. 3. Tolerance, openness and mutual respect

Although the Chinese market is large, it does not welcome any malicious slander. The Chinese people will never allow some foreigners to smash Chinese bowls while eating Chinese food. The Chinese people are friendly and open, but Chinese public opinion cannot be bullied. Gone are the days when any act of smearing and attacking China could go unpunished. Never underestimate the Chinese people’s firm will to defend their national interests and dignity. Some foreign brands should not be too arrogant and become political tools. They will eventually pay the price for their arrogance.