It was revealed online that a certain property in Shijiazhuang had stolen photos of volunteers for publicity. Why did the property receive "legal rights protection" in exchange?

Shijiazhuang is currently engaged in the anti-epidemic battle, and someone exposed on the Internet that a certain property company had stolen photos of volunteers for publicity, and the volunteers were forced to write words on their protective clothing? Not a property management company ?. But then the community property management responded that the matter was not as reported online, and also specifically pointed out that legal action might be taken to safeguard rights. Because according to the property management company, this incident has caused certain damage to the image of their property and put them at a moral disadvantage, so if negotiation cannot be achieved, they will use legal means to defend their rights.

1. This incident has caused certain damage to the image of the property management company.

For the property management company, we are now at a critical stage in the fight against the epidemic. Any negative reports related to the fight against the epidemic will cause People's outrage. In this matter, if it is true that they stole photos of volunteers to promote themselves, then they will face accusations from all parties, which will make their image plummet. Not only will they become street rats on the Internet, but also the owners After seeing this news, you may also have distrust in the property. That’s why they are eager to adopt rights protection methods. And after doing this, on the one hand, they can let people see their tough attitude and highlight their confidence, so as to tell all parties that the incident is false. On the other hand, they can also save their own image.

2. The misappropriation of publicity incidents put the property management company at a moral disadvantage

In the eyes of netizens, the volunteers were there to help the property management company fight the epidemic, which solved their problem of insufficient manpower. But the property management company in turn used the photos to flatter itself. This is indeed an unethical behavior, and it also puts the property management company at a moral disadvantage in terms of public opinion. That’s why real estate companies use legal rights protection methods to get rid of their moral disadvantage and strive to take more initiative.

But no matter what, when the property management chooses to use legal rights protection to solve the problem, they have actually lost, because this will give people the feeling that they are forcing the volunteers, so in In my opinion, they actually have a better way to solve this matter, instead of just talking about using legal rights to protect their rights.