Weak links in the current national fire prevention publicity work

in recent years, the fire protection propaganda adheres to the principle of "being close to reality, serving the masses and changing life", and takes the social fire protection propaganda as the position, and vigorously publicizes and popularizes fire protection laws and regulations, basic knowledge and dynamic information. Working hard inside the team and making a big fuss in the society, although it set off an "overwhelming" propaganda wave, it failed to fundamentally change the long-used propaganda ideas. Too much emphasis on data, ignoring authenticity, there is a phenomenon of "loud thunder, little rain" in effect, which fails to gain the potential credibility of society. Therefore, how to effectively carry out fire prevention propaganda work and give full play to the radiation function of "point to area" is very important for further improving the national fire prevention quality and fire prevention and control ability. The weak links in the current fire protection propaganda work With the continuous promotion and development of fire protection work, the public has a new understanding of fire protection work. In 1992, the Ministry of Public Security issued a notice to designate November 9 of each year as 119 Fire Publicity Day. On April 29, 1998, the Fire Prevention Law of the People's Republic of China was promulgated and implemented, which made the fire prevention work clear in legal form, and the fire prevention propaganda was on the right track. However, with the changes of social development and economic reform, the fire protection work is becoming increasingly heavy, and the weak links in the fire protection propaganda work are gradually revealed.

1. Inconsistency of propaganda. For many years, fire propaganda has always been based on fixed nodes, with leaflets, slogans and wall charts as the main methods, fire prevention and fighting as the theme, and straightforward slogans as the melody. Although it has achieved certain results through long-term accumulation, it has not played a long-term impact on the timeliness of publicity, and there is an obvious phenomenon of "promoting for the sake of publicity". When the propaganda task began, it was like "is like a spring gale, come up in the night, blowing open the petals of ten thousand pear trees"; When the propaganda task is over, it will be "the sword goes into the sheath and the horse goes south", which is not conducive to the long-term development of propaganda work.

2. The fire-fighting service with insufficient professionalism of propagandists takes up a lot of limited power, and the propaganda post becomes a hot potato. The frequent turnover of personnel and the single lack of propaganda methods and experience make the fire-fighting propaganda team "miscellaneous but not refined", especially in grass-roots units. At present, most fire propagandists have no professional background, have not received systematic and specialized training, and are mostly part-time workers, lacking professional quality, easily influenced by their own work and personal ability, unable to spare enough time and energy to carry out propaganda work, lacking enthusiasm in propaganda work, limited by the task pressure assigned by superiors, passively completing task indicators, mainly going through the motions and making superficial articles in form, and lacking innovation in content. In terms of quality, we only want to get by, not too hard, make up for the shortcomings of quality with quantitative indicators, and unilaterally take the contribution rate as a measure of the good or bad of propaganda work, which fails to show the core connotation of fire protection work and the essential meaning of fire protection propaganda.

The information pulse close to society and life can't be grasped in time, and the people's recognition of fire prevention propaganda is low, so the goal of "full coverage and no dead ends" can't be truly realized.

4. The propaganda content is not novel. Because of the normality of fire control work, it needs to be guided by propaganda at all times. Whether the propaganda content can arouse social recognition is an important link for the propaganda work to open up a new situation. The dogma and rigidity in the actual propaganda content, copying the previous propaganda experience and lacking the impact of propaganda information are incompatible with the current era of big data and big information, and it is difficult to meet the needs of different groups in society, resulting in a low penetration rate of fire protection knowledge and narrow cognitive ability of the audience. How to improve the awareness rate of fire protection publicity coverage is not as simple as sending a few short messages or distributing thousands of leaflets. Today, with a huge amount of information, almost everyone will be impacted by dozens and hundreds of pieces of information every day. How to attract widespread attention among thousands of flowers is an urgent "catalyst" for fire propaganda work.

5. The propaganda effect is not synchronized. At present, the fire propaganda work is mainly based on cities. Although there are propaganda aimed at towns and villages, there are few. Urban residents with high concentration, high cultural quality and wide exposure to knowledge will often become the priority of fire prevention propaganda work; However, township and rural residents are scattered, with relatively low educational level and narrow knowledge, which has become a secondary choice for fire propaganda. Especially in some remote rural areas, the people's awareness of fire fighting work is generally low, and they don't understand the organizational form of the fire brigade and fire prevention matters. Even in some areas, people still think that the fire brigade has to pay for fire fighting. It can be seen that the gap between urban and rural areas is becoming more and more obvious. The previous selective publicity can no longer meet the development requirements of the new situation, and it is difficult to achieve publicity coverage by relying on the fire department alone in a short time.

source: fire fighting today (November, 22)