What is "fashion marketing"?

Conceptual fashion marketing is a new concept, an industry deeply loved by the post-90s generation, but it has been misunderstood by many people, feeling very watery and useless. Today, I will break the misunderstanding and spread the culture. The relationship among culture, brand and marketing finally boils down to one point: creating unique value for consumers! Fashion marketing management includes bags, shoes, accessories, store display, etc. Except for the fashion design we usually understand. From studying design, fabric, factory merchandise sales to dealing with fashion big-name companies, learn the operation of big-name companies: management, marketing, finance, law and so on. And manage every aspect of fashion. After reading such a dry science popularization, I believe many people still don't understand it quickly. We slowly explained that although fashion is ahead of consumers, it is meaningless to be accepted by consumers. How to make fashion accepted is what fashion marketers have to do. For example, Victoria's secret has been quietly changing in recent years. For a long time, Victoria's Secret's strict requirements for models' figure and image have made "like an angel in Victoria's Secret" a standard of female beauty. However, in recent two years, this standard has been questioned and challenged more and more. With the increasing diversification of public aesthetics, people no longer blindly pursue the model-like "bamboo pole" figure. I remember that in 14, Victoria's secret launched a marketing campaign called "theperfectbody", but it was greatly resisted by netizens. Under pressure, Victoria's secret silent slogan was changed to "foreverybody". Even with such marketing mistakes, I still have to admire Victoria's secret fashion marketer, who is obviously a cheap underwear brand, but not a luxury. However, their annual big show attracts more attention than any luxury brand, which makes every model star look forward to and be proud of being on the stage of Victoria's Secret. Why? I still remember when I was a child, when I went to buy underwear with my mother, we were all a little embarrassed. But Victoria's secret is different. Its aboveboard underwear show was put on such a big stage. Before this, no one has ever sold underwear in public like this. Its attitude is: Who said the naked underwear show in Victoria's Secret was vulgar? On the contrary, every woman can be sexy, beautiful and generous. In this way, I can't help but think of the sentence "Third-rate marketing sells products, second-rate marketing sells brands, and first-rate marketing sells value in the eyes of customers." Although this major is not so developed in China, many colleges abroad offer this major. The most famous art and design institute in Britain, Central Saint Martin CentralSaintMartins, is affiliated to university of the arts london and is one of the four major fashion design institutes in the world. Central St Martin's College, located in the center of London, is the largest college of art and design in Britain. It is famous for its famous schools which are rich in famous fashion designers. Many influential artists hold teaching positions in international fashion. When you study at Central Saint Martin Art College, you will experience the process of experiment, innovation, adventure, questioning and exploration. At every link, the college will provide support to help students complete their works. The Central Saint Martin College of Art has extensive connections with creative industries. The exhibitions, performances, activities, publications and research results held by the college are the prosperous times of London, the world cultural center. The college not only provides students with unlimited opportunities to cooperate with teachers and students in the school, but also has wider exchanges with the art and design community. How can such a school not have a major in fashion marketing? The five most famous majors in central Saint Martin are: fashion design and marketing -fashiondesignwithmermarketing. Entry requirements: 1. At least 18 years old when entering school. 2. High school graduates have completed the preparatory courses in university of the arts london. 3. Students or undergraduate graduates who have completed relevant courses above the second year of university can apply for IELTS 6.0. The single item is not less than 5.55. The Fashion Institute of new york Fashion Institute mentioned how fashion can not mention fit. As one of the few universities with independent campuses in new york, it is also located in the prime location of Manhattan, new york. This alone is enough to make FIT occupy a place in the international fashion world. MortimerCRitter, the founder of FIT, had high hopes for the school at the beginning of its establishment. He wants FIT to be a design school like MIT. Now, FIT has indeed become a global civilized design school with a rich history, profound teachers and many well-known alumni. FIT not only has a major in fashion design, but also has the richest major in fashion business in the United States, involving all aspects of commercialization of many fashion industries, such as buyers, marketing, manufacturing, management, display and so on. Among them, the undergraduate major of fashion marketing is FashionBusinessManagement. Admission requirements: average score requirements: WES academic certification, with an average score of not less than 80 points. Language requirements: TOEFL requires more than 80 points and IELTS 6.5 points. The UniversityofManchester, or Manda for short, is located in Manchester, the second largest city in Britain and enjoys the reputation of "the capital of knowledge". It is a comprehensive university with complete categories and numerous departments, ranking among the top 50 universities in the world. Under such a rising trend of fashion management major, Manda has also set up a related major: international fashion training. Admission requirements: academic system: 65,438+0 years average score requirements: 80 Language requirements: IELTS 6.5, single item not less than 5.5 tuition: 654.38+0.9 million pounds for future development. Tell me another movie of my goddess-The Devil of Prada. As you must know, this film not only shows us Hathaway's beauty that is not easy to gallop in the fashion circle, but also attracts the most attention from her female boss, a fashion magazine. Of course, it doesn't mean that you must read fashion magazines to learn fashion marketing. This is just part of fashion marketing. In fact, there are many careers to learn fashion marketing. Let me give you a few: fashion event manager, brand manager, marketing manager, fashion editor, image consultant/assistant clothing assistant, fashion stylist, market researcher, visual exhibitor, fashion buyer, trend forecaster, retail manager, fashion store manager, sales manager and public relations manager. When you really understand the work of buyers, you should also give it to fashion buyers. A buyer needs to have a good ability to explore and perceive fashion. Usually, buyers will prepare the next season's products for enterprises six months or more in advance, so buyers must understand the fashion trends and prepare the selling points of the new season's products. At the same time, it is also necessary to analyze the market sales data in previous years and at present, find out the laws of best-selling products and unsalable products, and put forward suggestions for reservation or modification. Not only that, as a buyer, you must be good at English, and you'd better know more languages. And interpersonal skills and high emotional intelligence are also very important.