Do North and Lu have a joint name?

North lv is a famous outdoor brand in America, which was founded in 1966. The name North comes from the coldest and most difficult northern slope on the mountain. Image source is HalfDome, a mountain in Yosemite National Park, California, USA. So the Chinese name North means to explore the most difficult and dangerous outdoor spirit. 1997, North has adopted a brand-new slogan to explore and never stop, becoming the most important spiritual slogan of the brand.