Introduction to the cultural construction scheme of public transport enterprises

Public transport enterprise culture construction scheme

1. Strengthen the service innovation of public transport enterprises and build a unique enterprise service culture

The development level of public transport enterprises in cities is an important manifestation of the level of a city's civilization. As a mass and social service industry, the development of public transport enterprises is directly related to people's vital interests and has an important impact on the economic development, harmony and stability of the whole city. Therefore, in order to improve the development level of public transport enterprises and promote the improvement of urban civilization, it is necessary to continuously strengthen the service innovation of public transport enterprises and build a corporate service culture that meets the needs of society, so as to better cope with the fierce market competition of modern enterprises.

Only with certain service technology and skills can the service level be substantially improved and the service quality be fundamentally guaranteed. Service skills include: first, operational skills. For example, the use of the station announcer and the opening and closing of the car doors, etc., the crew operation is done quickly and accurately, so as to meet the passenger's riding requirements and improve the service quality. Second, service ability. The relationship between flight attendants and passengers is the relationship between service and being served. For example, when guiding passengers, based on the principles of ideological guidance, emotional guidance and passenger flow guidance, we will wholeheartedly solve problems for passengers, mediate conflicts and prevent disputes; When doing a good job in service according to service standards, special passengers should be taken care of; Keep the car beautiful; Familiar with timely, accurate, fast and leak-free ticket sales and inspection; Familiar with, understand the situation of various traffic transfers on the driving route and the main streets, factories, shops, tourist attractions, etc., be a good guide for passengers and? Living map? . Third, language skills. Pay attention to language skills, be able to communicate the understanding between passengers and flight attendants, move passengers to cooperate actively and reduce service disputes.

in addition, transportation facilities, passenger transport projects and even bus fares also belong to the category of service quality.

first, transportation facilities. Traffic facilities are the physical basis of public transport service quality, and their completeness and optimization degree are important signs of service quality, including vehicle conditions, station facilities, waiting halls, the construction and design of stop signs, and maintenance sites. First, vehicle conditions. Should have spacious doors, good ventilation and warmth, comfortable seats, reliable parts, etc. Shorten passenger running and waiting time in passenger transportation, and provide satisfactory service for passengers. Second, the station facilities. Station facilities are an important part of urban public transportation. If the station construction is not solved properly, the operation and dispatch of vehicles, the appearance of the station, the view of the city, the work and rest of drivers and passengers will be seriously affected, and the service for passengers will also be affected. Third, waiting sheds and stop signs. If passengers wait for a bus with a well-built waiting sign, they will not get caught in the rain and the sun in summer, which can not only block the wind, but also cover the snow, and can also be used as a rest pavilion for passengers, which will reduce the impatience of passengers waiting for a bus. Then there is the stop sign. If the stop sign of the parking station is too simple, the handwriting is unclear, the color is not eye-catching, and it is difficult for outsiders to tell where they are going, which will affect the service quality to varying degrees. Fourth, repair and maintain the site. If the quality of car repair, maintenance site and equipment can't keep up with the needs of development, it will inevitably lead to the disconnection between driving and warranty, and the phenomenon that vehicles break down halfway will often happen. Such a vicious circle will inevitably affect the service quality of public transport and bring adverse effects to passengers.

secondly, the bus fare. In a sense, bus fare is the monetary form of service quality. Different prices provide different services, and the quality and price match is a reasonable exchange.

to further improve the service quality, efforts must be made in the following aspects.

flight attendants should deepen their understanding of the importance of service quality. Public transport service quality management must work hard on the service subject-the service provider. It is necessary to strengthen the professional skills and skills of employees, and vigorously do a good job in business training and job training activities.

we should pay special attention to the quality consciousness of public transport leaders, so that the idea of quality management has a lasting influence on enterprise employees. According to the service quality, the management department should formulate corresponding and effective countermeasures in time to form a service quality management system. It is necessary to carry out passenger participation in the supervision of public transport services, strive for social support and understanding, and make the service quality of enterprises recognized by the society.

building a unique service culture is an important part of public transport enterprise culture construction. In the innovation of service concept, public transport enterprises should constantly strengthen the construction of service culture according to the specific conditions of the public transport industry and form their own unique service values. At the same time, under the guidance of the service concept, bus companies should actively strengthen the construction of high-quality service teams, effectively improve the service level and quality of employees, and take the service concept deeply into the hearts of the people, so as to provide passengers with a safe, comfortable, convenient and civilized riding environment, thus better promoting the harmonious and stable development of the city.

second, strengthen the humanistic management of public transport enterprises and promote the construction of public transport enterprise culture

first, urban public transport not only bears the burden of serving social construction, but also reflects the face of social material civilization and spiritual civilization, and gradually forms a safe, warm, honest, harmonious and efficient service culture in its development. And the core values permeate the professional ethics, professional accomplishment, code of conduct and other aspects of drivers and flight attendants, which are the needs of social development. Therefore, we have formulated an annual assessment system for the education and training of employees' professional ethics and service standards, and distributed a handbook of enterprise rules and regulations to every employee, including the Provisions on Employees' Rewards and Punishment, the Staff Attendance System, the Code of Conduct for Drivers' Road Traffic and the Measures for Handling Illegal Accidents, so that each employee can have one copy.

second, in order to enhance the image of our city, enhance the image of public transport, drive a safe car for the passengers with a better mental outlook, and strengthen the sense of professional responsibility, professional honor, professional reputation and professional service of public transport people, we have distributed uniform summer, spring and autumn and winter identification clothes with good geology, dignity and generosity to all employees, distributed ties, and formulated rules and regulations for dressing and wearing star cards for posts. At the same time, new service standards for drivers and flight attendants have been issued, such as language, etiquette, behavior and tour guide service standards in operation, and regular and irregular on-line inspection and scoring are carried out every month as the basis for star rating of individuals, lines and fleets in that month, which greatly enhances the image of employees, mobilizes their work enthusiasm and enthusiasm, and improves their collective sense of honor, because a person's illegal behavior will greatly affect his income.

to strengthen the cultural construction of public transport enterprises, we should also innovate corporate culture, adhere to the idea of keeping pace with the times, constantly update the development concept of enterprises with the development and progress of the times, and keep the corporate culture in step with the times. The cultivation of enterprise spirit and enterprise concept is an important theoretical guarantee to stimulate the enthusiasm of employees and enhance their sense of ownership. Under the guidance of enterprise concept, enterprise employees form great cohesion, and then they will show it through good service attitude in specific work, which will not only help improve the service level of enterprise employees, but also enhance the competitiveness of bus companies and improve their corporate image. The necessity of strengthening cultural construction in public transport enterprises

1. The culture of public transport enterprises is one of the core competitiveness of public transport enterprises. Public transport enterprise culture is the source of enterprise development power and the soul of public transport enterprises. By strengthening cultural construction, public transport enterprises can effectively enhance their future competitiveness. Under the new situation of accelerating economic globalization, public transport enterprises must seek development under the new situation by enhancing their cultural cohesion. In order to achieve this goal, enterprises must give full play to the power of culture and enhance their competitiveness.

2. Public transport enterprises can enhance the cohesion of public transport enterprises through cultural construction. Excellent corporate culture can promote the progress of enterprises, stimulate the morale of employees, and create a harmonious interpersonal relationship and humanistic environment. Employees working and living in a good cultural environment of the enterprise can better contribute to their posts, and once the public transport enterprise has such a high-quality and cohesive team, it can better adapt to the continuous development of the socialist market economy and make the enterprise get further development.

3. Public transport enterprises can better restrain employees' behavior through cultural construction. The bus enterprise culture is actually an ideological culture, which belongs to the same category as the value concept to some extent. Public transport enterprise culture is consistent with social morality, which is an internal constraint and a supplement to institutional culture. Public transport enterprise culture will subtly affect employees' thinking and behavior to a certain extent, thus promoting employees to maintain a positive and healthy mentality.

4. Public transport enterprises can effectively improve their economic benefits through cultural construction. The cultural attribute of public transport enterprises is actually a management intelligence, which is reflected by the economic benefits of enterprises. Strengthening the cultural construction of public transport enterprises can effectively plan the economic development model of enterprises. With the continuous development of socialist market economy and the deepening trend of economic globalization, enterprises need to strengthen the deep development of cultural soft power, form a positive cultural atmosphere, and fully combine the development history and environmental changes to embark on a sustainable development path centered on cultural construction. The principle of public transport enterprise culture construction

First, people-oriented.

corporate culture is a kind of culture, and it should be carried by people, who are the first factor in the generation and bearing of culture. People in corporate culture include not only entrepreneurs and managers, but also all employees of the enterprise. The construction of enterprise culture should emphasize care, respect, understanding and trust for people. The formation of the consciousness of enterprise groups, first of all, is that all members of the enterprise have the same values and the same concept of struggle, in order to form a strong centripetal force and become a whole with strong combat effectiveness.

second, the appearance is consistent.

Corporate culture belongs to the category of ideology, but it is also manifested through the behavior and external forms of employees in the enterprise, which is easy to form such a phenomenon. To build enterprise culture, we must first start with the workers' ideas, establish correct values and philosophical ideas, and form the spirit and image of the enterprise on this basis. We should not engage in formalism, but do not match words with deeds. Formalism not only fails to build corporate culture, but also distorts the concept of corporate culture. Third, pay attention to personality.

Personality is an important and common feature of corporate culture. Culture was originally formed in the historical process of its own organizational development. Every enterprise should have its own historical tradition and corporate culture, and the construction of corporate culture should make full use of this to build a culture with its own characteristics. Enterprises have their own cultural characteristics, and once they are recognized by customers, they can be unique and have advantages in the forest of enterprise competition.

fourth, pay attention to economy.

The essence of an enterprise is an economic organization, and the corporate culture should be a micro-economic organizational culture, which should be economical. The so-called economy of an enterprise means that the culture of the enterprise must serve the economic activities of the enterprise, be conducive to improving the productivity and economic benefits of the enterprise, and be conducive to its survival and development. Of all the contents about corporate culture discussed earlier, although it is not involved? Economy? These two words, but the content of construction and implementation, the ultimate goal will not leave the realization of the economic goals of the enterprise itself and seek the survival and development of the enterprise itself. Therefore, the construction of corporate culture is actually a matter of corporate strategy, which is called cultural strategy.

fifth, inherit the tradition.

Marx said: People created their own history, but they didn't create it at will, but created the conditions they directly encountered and passed down from the past. ? (See page 63 of Selected Works of Marx and Engels, Volume 1) The same is true for the construction of corporate culture in China, which should be based on traditional culture for value-added development, otherwise corporate culture will lose its foundation of existence, and there will be no vitality. Value-added development is to learn from traditional culture, take its essence and discard its dross. People-oriented, equal and pragmatic ideas in Chinese traditional culture are also worthy of value-added development. China's people-oriented thought has been quite strong since ancient times, and it has restricted the autocratic behavior to some extent. In socialist enterprises, workers are the owners of enterprises, so the construction of enterprise culture naturally takes people-oriented thought as an important and fundamental ideological source, and through the development and utilization of these thoughts, the workers and staff can have a strong sense of ownership and consciously participate in the democratic management of enterprises. The Chinese nation adheres to the equality of human beings, and thinks? Everyone is Yao and Shun? This is the ideological basis of China's revolution in the past. The value-added development of this idea can be used in the cultural construction of enterprises, which can provide employees with equal opportunities to compete and is conducive to the implementation of the working mechanism of distribution according to work and equal pay for equal work. The pragmatic spirit requires people to be realistic, low-key, modest, unpretentious, proactive and hardworking. If this spirit can be carried forward, it will surely form an innovative, hardworking and enterprising enterprise spirit.