The slogan at the entrance of the aquatic product processing factory

In order to solve the problem of industrial development, the Fisheries Bureau of Huanggang City, Hubei Province strengthened measures, focused on promoting the construction of superior brands, and highlighted the actual results.

First, set up industry associations to coordinate listing and expand market influence. It has organized 17 large aquatic products enterprises directly under the jurisdiction of Taibai Lake Fishing Ground to initiate the establishment of Huanggang Aquatic Products Enterprise Association to guide the production, processing and sales of aquatic products enterprises in the city, coordinate the sales of member enterprises, increase the sales radius of aquatic products, steadily develop several key professional aquatic products markets, establish the reputation of aquatic products in the city and expand market influence.

The second is to start brand declaration and strengthen brand packaging promotion. According to the connotation of natural, humanistic and cultural background and the current market demand, it is planned to apply for the registration of the trademark of "Huanggang Fat Head Fish", and make it a key trademark of aquatic products in the city. It will be carefully packaged, vigorously promoted and widely publicized, and strive to make the brand of "Huanggang Fat Head Fish" famous in Hubei and the whole country after 2-5 years of efforts. According to incomplete statistics, the annual output of "Huanggang Pangtou Fish" is more than 6,543,800 tons, of which the large-scale output of more than 5 kilograms is 6,543,800 tons, which is the biggest fist product sold outside the city and sells well all over the country. Building the brand of "Huanggang Pangtou Fish" together can achieve an output value of 65.438 billion yuan and an increase of 200 million yuan.

The third is to study marketing strategies and strengthen the docking with professional markets and supermarkets. Through "please come in and go out", organize to participate in large-scale trade fairs related to products, open up sales channels, set up sales windows and build marketing networks in major cities, and finally realize the docking with professional markets and supermarkets, continuously expand brand influence and improve sales effects.

The fourth is to strengthen the docking with the tourism industry and promote brand building and sales. With the rapid development of tourism in recent years, all localities have made a big fuss about "Huanggang chubby fish". The leisure fishery catering around "Daba Fish Head" in Wuxue and Paradise Lake in Luotian has developed well, and has formed a regional brand reputation, which has played a positive role in expanding publicity influence and promoting the brand construction and sales of "Huanggang Fat Head Fish".

The fifth is to plan intensive processing construction projects and effectively promote brand building. At present, the processing and export of freshwater fish is still a weak link in aquaculture, especially the chubby fish, which accounts for about one-fifth of the freshwater fish production in the city. In the medium and long-term industrial planning, it is necessary to support related processing projects and enhance their industrial scale. The freshwater fish processing project of Qichun Aquatic Frozen Processing Factory, which was completed and put into operation on June 5438+ 10, 2009, uses advanced technology to process ordinary low-value freshwater fish into instant food with unique flavor. At present, 500 tons of products can be converted and processed every year, and the output value exceeds100000 yuan. The completion and commissioning of the project has improved the transformation and value-added ability of products, extended the industrialization chain and expanded the brand influence scope.