Car event planning plan (selected 3 articles)

Automobile event planning plan (selected 3 articles)

In order to ensure the smooth and successful conduct of the event, it is often necessary to prepare an event plan in advance. The event plan can clarify a general direction for an event . How should an activity plan be formulated? The following is the car event planning plan I compiled for you (selected 3 articles), I hope it can help you.

1. Activity background:

October 1st is the annual National Day, a day to commemorate the founding of New China. FAW-Volkswagen Audi franchised Suzhou Automobile Sales and Service Co., Ltd. On this day full of commemoration, we launched the National Day Audi car discount campaign of "Audi welcomes the National Day and gives out good gifts without stopping".

2. Purpose of the event:

Promote the brand concept of Audi cars to "break through technology and inspire the future", and make the brand value of Audi cars "dynamic, enterprising and noble" deeply rooted in the hearts of the people. Thereby increasing sales volume and increasing turnover.

3. Event time:

October 1, 20XX - October 7, 20XX

4. Event location:

< p> Major Audi Auto Sales and Service Co., Ltd. in Suzhou

5. Activity content:

(1) Celebrity endorsement highlights value

1. Dynamic

Movement best reflects the dynamic rhythm. We will invite Li Yingjian to endorse Audi's "sport" concept. He is exactly the same as the brand image. We are confident that its endorsement will help convey Audi's brand image, inject new impetus into the brand, and ignite the enthusiasm of Audi fans, racing fans and car lovers for the Audi brand.

2. Enterprising

Being positive and uplifting best reflects the characteristics of enterprising. We will invite Lang Lang to endorse Audi's "enterprising" concept. His positive attitude towards music best reflects Audi's "enterprising" brand value. There is another reason: Lang Lang has a far-reaching influence in the world and can drive the world's enthusiasm for Audi.

3. Nobility

Grandeur and elegance are the best expression of nobility. We will invite the famous movie star Maggie Cheung as the spokesperson for the brand value of "noble". Highlighting the elegant quality of Audi, not only men can drive it, but women can also drive it. Not only that, women can also reflect the quality of Audi.

(2) Five great gifts

1. One great gift

During the event, if you order any Audi model, you will get a TV set .

During the event, anyone who orders any Audi model will receive a compulsory vehicle traffic insurance.

2. Double gifts

Audi’s exclusive National Day special selection of vehicles.

The manufacturer’s guide price of the Audi Q7 high-power exclusive model is 1,347,000, and the National Day exclusive special price is 20% off when purchasing the car. The manufacturer's guide price of the Audi TTCoupe model is 519,000, and the National Day exclusive special price is 20% off when purchasing the car.

The manufacturer's guide price of the Audi A8L high-power comfort model is 1,158,800, and the National Day exclusive special price is 12% off when purchasing the car.

3. Triple gifts

The Audi A6L has a cash discount of up to 70,000 yuan, and you can also get vehicle commercial insurance worth 12,000 yuan when you replace your old motor vehicle and order an A6L.

The Audi A4L special car can be discounted by up to 30,000 yuan. If you replace an old motor vehicle and order an A4L, you can also get vehicle commercial insurance worth 8,000 yuan.

The Audi Q5 has a discount of up to 28,000 yuan, and you can also get a one-year silver extended warranty when you replace your old motor vehicle and order a Q5. The new imported Audi Q3 has a discount of up to 20,000 yuan.

4. Four great gifts

During the event, those who come to the store for consultation or exchange of old motor vehicles can receive vehicle replacement vouchers worth 1,000 yuan.

5. Five great gifts

During the event, if you come to the store to enjoy a car test drive, you will have a chance to win a beautiful Audi TT car.

6. Activity plan:

1. Suzhou TV broadcasts for three consecutive days

2. Advertising screens in major squares broadcast for three consecutive days

3. Two days at the Sports Plaza Auto Show

7. Notes:

1. On October 1st, the National Day, just call the registration number for the Olympic Tour event. You can participate in the "Car Appreciation, Test Drive, and Aozheng Tasting Group Purchase Meeting" held in the Aozhisheng exhibition hall. At that time, our store will also launch a National Day group buying policy for the three Audi A4L, A6L and Q5 models that will make you excited.

2. We will also maintain your car for free.

1. Preface to the Automobile Marketing Plan

In the near future, driving will be a life skill that people generally master, and cars will no longer be a symbol of privileged people, but will It is a means of transportation for people to go out. So when people own a car of their own, they will undoubtedly care twice as much. Daily cleaning care and regular beauty maintenance of cars will inevitably become people's daily consumption content.

In order to integrate the theories and skills learned by students with the needs of society and provide them with more practical opportunities, Henan Commercial College decided to jointly open a small car beauty salon based on the conditions within the school. The store creates an on-campus practice platform for students majoring in automotive marketing to train students’ practical abilities.

2. Market analysis of automobile marketing plan

(1) Environment and market analysis

1. Industry analysis

Follow up With the rapid development of the automobile industry and the rapid popularization of automobile consumption, automobiles will eventually become a means of transportation and enter thousands of households, just like refrigerators and color TVs, which have become necessities in our lives. With the familyization and popularization of cars, a life integrating people and cars has gradually become fashionable. Not only has the concept of loving and caring for cars become popular, but also fashion, individuality and novelty have become the pursuit goals of car owners.

2. Competition analysis

On the surface, the automobile after-sales service market is diverse and very active. In a state of confusion. At present, there are small shops everywhere in the automobile service industry. There is no business scale, low-price competition between stores, and mutual disruption. Serious disordered operations affect the formation of competitiveness in this field. Most of the service companies in China's automotive aftermarket operate in silos, and some chain companies are not complete and mature enough. Due to their own limitations, they lack control over the overall market and have not formed large-scale monopolies or national brands.

There are currently a series of problems in the automotive after-sales service market, mainly due to the fact that several sub-sectors are still in the stage of disorderly competition: there are many companies in the auto parts industry, varying in size, backward market development methods, and backward management , the business model is backward, some enterprises compete unfairly, and many large enterprises in the automobile repair industry have unsatisfactory results, while small roadside auto repair shops and quick repair and maintenance centers have quietly emerged; the current status of the automobile beauty and maintenance industry is that operations are not standardized, There is no standard operation, no guarantee of quality, and unreasonable charges. The vast majority of street shops inherently lack scientific management, technical support and formal purchase channels. The existence and operation of these stores have seriously dampened the enthusiasm of car owners for consumption.

3. Consumer Analysis

The current car follow-up services cannot meet the high standards of car owners, and many people in the industry have begun to actively explore new development paths for the industry. Instead, they are: brand stores - car beauty and maintenance stores with high brand reputation, good store image, standardized operation, strong service awareness; credibility and reliable quality. Because, with the change of people's consumption concepts and the continuous enhancement of consumption awareness and self-protection awareness, people not only need to meet the needs of direct consumption during the consumption process, but also need to satisfy the needs of psychological consumption to the maximum extent.

(2) SWOT analysis

Advantages: This car beauty shop is jointly opened by schools for students. The employees are students from their own schools, and the management staff are mainly teachers from their own schools. In this way, it is conducive to management, discussion and communication, and it is focused and clear relative to the target customers, which facilitates publicity and promotion.

Disadvantages: The geographical location is inside the school, the space is relatively closed, and the radiation range is narrow; the members of the management and service team are mainly composed of inexperienced teachers and students, lacking development management and technical inspection. The process is also a process of learning and exploration.

Opportunities: The car beauty industry is not yet large-scale and has a lot of room for development. Furthermore, you can make full use of the relationship between teachers and students at the school and conduct good communication, exchanges and business dealings in order to bring in more new customers and expand business scope and market share.

Threats: This is an immature industry. Although the prospects are very good, our team lacks experience, which is a great challenge to future development.

3. Market positioning of automobile marketing plan

Name of beauty shop:

In addition to the appearance of a car, the most important thing is that it can drive safely and normally , because if we open a car beauty shop, if it develops well, we can also add car inspection, repair and other services, so we hope that in addition to beautifying the cars of car lovers who come to us, we can also test the safety systems of their cars for free. If there is a problem, you can drive smoothly on the road with peace of mind after our repairs. So we named this store "Anhang Auto Beauty Shop"

The rapid development of China's automobile industry indicates people's strong demand for the automobile after-sales market. This demand will become more and more rational as people's understanding of cars continues to deepen, gradually transforming from simple beautification to demand for additional services. At the same time, the automobile quick repair industry is not mature enough, and business thinking and concepts are not yet mature enough. To stay ahead of demand, focusing on quality, service, characteristics, and industry differentiation will be the main development trends of this industry.

Through an in-depth analysis and summary of the automobile market service industry, and combined with the current situation of the automobile market, Anxing Auto Beauty Shop analyzed several major aspects such as target customers, brand, marketing, products, services, prices, promotions, etc. It conducted an in-depth review and provided a traditional backward marketing method that is different from the traditional ones. Anxing Auto Beauty Shop does not focus on large and comprehensive businesses, but specializes in small and refined businesses. It focuses on auto beauty service routes with low investment and quick returns.

The target customer groups of Anxing Auto Beauty Shop are car owners among school staff and school fleets. This group has certain cultural quality and taste, and is more familiar with traditional Chinese culture. Agree, this group has higher requirements for the sophistication and perfection of services and products, but is less sensitive to price. According to price theory, the factors that affect the pricing of car beauty services mainly include three aspects: cost, demand and competition. Cost is the basic part of the value of beauty services. It determines the minimum limit of the price of beauty services. If the price is lower than the cost, there will be no profit. Figure: Market demand affects customers' understanding of the value of beauty services, which in turn determines the upper limit of the price of beauty services, while market competition regulates the price to fluctuate between the upper and lower limits, and ultimately determines the market price of beauty services. However, when studying the cost of beauty services, market supply and demand, and competitive conditions, they must be linked to the basic characteristics of the service.

However, as their careers grow and their income accumulates, they will shift from functional consumption to comfort consumption and become the main force of our consumption.

4. Marketing objectives of the automobile marketing plan

Based on the above-mentioned market analysis, this store is initially determined to be a small car beauty shop, and the main target customers are school car lovers. The team and faculty hope that after the initial operation and management, we can have better development, carry out more business, have more customers, and make profits within a certain period of time.

In a short period of time, all the faculty and staff of the school will become regular customers of our store. On this basis, we will increase our visibility, use old customers to attract new customers, and let car owners in Peking University Town understand and come to our store for consumption.

1. Planning name:

New energy vehicle activity plan

2. Activity background:

Since the establishment of new energy vehicles, The team is growing day by day, and product mass production is just around the corner. It is imperative to enhance team cohesion and maximize team efficiency.

3. Purpose and significance of the activity:

1. To enrich employees’ spare time life and relax their bodies and minds

2. To enhance friendship among employees and strengthen employee team Collaboration ability

3. Enhance employees’ sense of team belonging and collective honor, and strengthen team cohesion

IV. Target audience: All colleagues of new energy vehicles

V. Event time: December 2-3, 20xx

6. Event location: Jinyun Mountain

7. Event host: New Energy Vehicle Comprehensive Management Office

8 , specific process of the activity

Car activities

(1) Leader’s speech

(2) The host presides over an interactive game for about one hour

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1. Each member introduces himself in his standard and strong hometown accent, and improvises, encouraging funny versions. If others ask questions, they must answer no more than or equal to 3 questions

2. I want you to look good

The host randomly selects two teams to participate in the activity, each pair consists of 4 people, the details are as follows:

A, randomly name a member of the other party; B , say an adjective at will; C, say an action at will; D, say a time at will (the maximum limit is 1 minute). Finally, when the four people are combined, it is the action that the other person is commanding to do.

3. Password transmission

A. The host imitates the sound of a small animal for the people in any row of seats, or sings a short song to let the people in this row of seats Each person passes the message in turn, and the communication must be done quietly so that the people next to him cannot hear it. The last person must tell everyone what he heard loudly.

B. The host tells the last passenger in each row the same number at the same time (as complicated as possible), and then passes it forward one by one. No talking is allowed during the pass. In the end, the team that passes the wrong number will be eliminated, and the team that passes the correct button will be eliminated. Ranked in order of completion time.

4. Beat the drum and pass the flowers

When the music starts, start passing the flowers, the host calls out, and whoever spends the flowers will perform the show

Dinner activity

(1) Leader’s speech

(2) Host interspersed with small activities

1. Performances for “poor performers” in the car

2. Circular mutual restraint

Number of people: two people

Props: None

Preparation: None

Rules: Command words For "Hunter, bear, gun", the two people said the command words at the same time, and made an action while saying the last word - the hunter's action was to put his hands on his hips; the bear's action was to put his hands on his chest; the gun's action was Raise your hands like a pistol. Both sides use this action to determine victory or defeat. The hunter wins the gun, the gun wins the bear, and the bear wins the hunter. If the actions are the same, the game starts again.

Highlights: The fun of this game lies in the big movements of both parties, which are very funny to send blessings.

Preparation:

3. Idiom skewering

Number of people: 4 people

Props: question board, pen

< p> Preparation: Draw the table on the question board, write the fixed content on the question board in advance, cover it with paper, and let the participants fill in the remaining spaces with idioms.

Rules: Let participants first write 5 idioms in the blank spaces on the question board, and read their idioms to the audience. The host opened the note and asked the participants to add a fixed sentence in front of the idiom they wrote and read it aloud to form a "complete" sentence.

Highlights: There will be some incorrect sentences.

Number of people: 8 people, divided into two groups

Props: white wine glass, white wine, water

Preparation: Divide into two groups and prepare one cup of real white wine and three cups each Water

Rules: Only one of the four identical cups is filled with liquor, and the other three are filled with water. Let the participating team members work in groups of four, one team performs, and the other team guesses who The drink was wine.

Highlights: Test the team members' performance skills, rich expressions, true and false.

4. Truth or Dare

Mountain climbing activities

(1) Outdoor development activities

1. Monkey selling peaches< /p>

All members come on stage, men represent 5 cents, and women represent 1 yuan. Participants jog in a circle. The host randomly names a price, such as 2 yuan and 5. If you spell the wrong price, you will be eliminated and will be punished. ; The one who matches the price will continue the game, and the one who stays on the stage the longest will be the winning team.

2. Let me draw and you can guess

3. Take a group photo as a souvenir

(2). Take a group photo as a souvenir

9. Budget

Transportation fee: 400 yuan

Catering and accommodation: about 2,600 yuan

Small gift fee: about 500 yuan

Total: 3,500 yuan

10. Event person in charge and main participants

Event planning and hosting: He Xuan

Ticket and accommodation reservation: Dai Wei

Props and music preparation: Ma Li

Photography and photography: Gao Jiayan