Li Ning's slogan

Li Ning's slogan is that anything is possible.

The slogan "Anything is possible" is the crystallization of Li Ning brand after years of accumulation and improvement, and it is a unique advertising word of Li Ning brand. From the earliest "hope for a new generation in China" to "keeping beautiful things for yourself" to "I live by sports", "Enjoy the beautiful world of sports", "Excellence comes from true colors" and "anything is possible", Li Ning brand has gradually accumulated its unique connotation.

Li Ning Company has perfect brand marketing, R&D, design, manufacturing, distribution and sales capabilities, mainly engaged in professional and leisure sports shoes, clothing, equipment and accessories of Li Ning brand. It has established a huge retail distribution network and supply chain management system in China, and continuously increased its e-commerce status and built an e-commerce ecosystem.

corporate culture

The innate sports gene and the brand spirit of "anything is possible" always run through the development process of Li Ning brand. Li Ning brand takes "igniting passion with sports" as its mission, arouses people's desire and strength to break through, devotes itself to building professional sporting goods, and strives to make sports change their lives and pursue a higher level of breakthrough.

Adhering to the core concepts of "winning dreams", "consumer-oriented", "our culture" and "breakthrough", Li Ning strives to build Li Ning into a world-class fashion professional sports brand which originated in China and is recognized by the world. Li Ning Company adopts the development strategy of "single brand, multi-category and multi-channel", focusing on five core categories of basketball, running, fitness, badminton and sports life.

Refer to the above content: Baidu Encyclopedia-Li Ning