Diamonds last forever. What brand is it?

"Diamonds last forever, and one will last forever" is the classic slogan of De Beers, a diamond brand.

De Beers produces and sells 35% ~ 40% of the diamonds in the world (by value). De Beers was founded by Cecil Rhodes in 1888. Anglo American now owns 85% of the company's interests, jointly owns Namdeb Diamond Company with the governments of Botswana and Namibia, and also owns 70% of De Beers Marine Namibia.

The diamond consulting center, referred to as DTC, a subsidiary of its group, is responsible for marketing. De Beers also owns the Botswana Diamond Trading Company with the Botswana government, each holding 50% of the shares, and the Namibian Diamond Trading Company with the Namibian government holding 50% of the shares.

Extended data:

Company introduction:

In February 2008, De Beers opened its first Hong Kong store in Landmark Plaza, Central. 20 12 On August 30th, De Beers opened its first exclusive store in Shanghai in Guo Jin Central Shopping Center.

De Beers' main business includes diamond ore mining, trade, industrial diamond production and processing. De Beers' diamond mining includes open-pit mining, underground mining, large alluvial deposits, coastal mining and deep-sea mining. The mining areas are located in Botswana, Namibia, South Africa and Canada.

(De Beers Diamond Jewelry Store)

"Diamonds last forever, and one lasts forever."

With more than 120 years of diamond professional experience, De Beers Diamond Jewelry has the most professional right to speak about high-quality diamonds. Light De Beers Diamond Jewelry carefully selects the best natural beauty diamonds in the world to capture the fire, life and brilliance of diamonds beyond the 4C standard.

With unparalleled exquisite craftsmanship, De Beers fully stimulates the unparalleled natural light of diamonds, thus achieving the ultimate diamond jewelry art and demonstrating its unique brand value. All kinds of diamond wedding ornaments, diamond jewelry gifts and high-grade jewelry are all in De Beers diamond jewelry.

References:

Baidu encyclopedia-De Beers