What are the characteristics of taxi advertisements?

Taxi advertising has the following characteristics:

1, high liquidity

The high mobility of taxi advertisements is one of the most concerned by consumers in all outdoor media. In addition, compared with other advertisements, the value of taxi advertisements is balanced, and there is no so-called prime location and non-prime location. Taxis have the characteristics of "chasing crowds" that no other media has, that is, taxis will take the initiative to find crowded areas to settle down.

2, high cost performance

High frequency of arrival and contact, low cost per thousand people, suitable for long-term delivery, especially in the aspects of single information appeal, cooperation with radio media, establishment and maintenance of brand memory. According to the statistical data of a market research company, among the mainstream media in China, the average cost per thousand people is the highest, which is 20.8 yuan, followed by TV advertisement 20.64 yuan, newspaper advertisement 10.28 yuan, radio advertisement 4.43 yuan, body advertisement 1. 19 yuan, and taxi advertisement is only a few cents.

Step 3 force

Psychology shows that when people walk and ride a bike, they are most concerned about the front and moving objects, especially taxis.

Step 4 be flexible

Taxi advertisements can be spread all over the streets in one day, which is an absolute advantage that TV, newspapers, radio, outdoor advertising and other media do not have. It is called "living" media. Taxis are mobile and can travel to every corner of the town without geographical restrictions. Portable advertisements can convey information to the public anytime and anywhere, which is incomparable to other advertisements.

Taxi advertising can be divided into three parts, namely the rear window, the LED on the roof and the seat cover. Comparatively speaking, the advertising effect of taxi seat cover will be worse, because it is only aimed at passengers, and the other two methods are aimed at all passers-by around.