What are the advantages and disadvantages of word mark?

As a form of trademark, word mark has the advantages and disadvantages of simplicity, easy dissemination and high registration success rate. At the same time, it also has the defects of cognitive groups and the limitations of communication. What are the advantages and disadvantages of word mark?

What are the advantages and disadvantages of word mark?

Advantages of word mark:

1。 Chinese characters are visible, sound and meaning, which are used to perceive eyes, ears and heart respectively. They can convey information intuitively and are easy to operate.

2。 The success rate of registration in word mark is relatively high, because the retrieval in word mark is relatively easy and the similarity with other trademarks can be avoided in advance, so the probability of passing the examination is relatively high.

Word mark's shortcomings:

1。 Due to the influence of language and region, some characters are difficult to be remembered and recognized by local people. This is why international brands usually re-register local role trademarks for the host country.

2。 Some meanings can only be meaningful, difficult to express, and easier to express through graphics, but words and trademarks have defects in these expressions.

Merchants can choose word mark according to the product characteristics, their own preferences and the suggestions provided by the senior trademark consultant of Bajie Intellectual Property Trademark Network.