How to increase brand awareness, how to promote product features and further improve

The so-called brand awareness refers to the ability of target consumers to recognize or recall the brand name and the product category to which it belongs. In other words, merely knowing the brand name does not constitute brand awareness; only being able to associate the brand name with the product category to which it belongs does brand awareness. For example, although the brand name "Wahaha" has become a household name, Wahaha purified water will not be well-known if consumers cannot associate it with purified water. It can be seen that brand awareness and brand awareness are the same thing from two different perspectives. The former is from the consumer's perspective, and the latter is from the brand's perspective. The higher the consumer's level of brand awareness, the higher the brand awareness. To increase brand awareness, it is necessary to increase the level of awareness of the brand among potential consumers.

To increase brand awareness, you must first attract people's attention to the brand message. Although there are many ways to attract attention, the key is to be new and unique. To enter the product market with many brands, advertising must be novel, unique, unconventional, and have a certain visual or auditory impact to attract people's attention and make it unforgettable. Unfortunately, not many ads have such an effect. Television advertisements for many product categories, such as shampoo, hair care products, cosmetics, etc., are similar for each brand. If you are careless, you are likely to act arrogantly.

Lively, catchy slogans or short poems are a good way to increase brand awareness. Of course, if the brand name and product features can be cleverly incorporated into advertising slogans or short poems, such as "VV Soy Milk, Joy and Joy" and "When Remy Horse is in full swing, good things will come naturally", the effect will be even better. Because a little poem like this can easily remind people of the brand name and the product category it belongs to. A study designed to test the awareness level of 58 new brands showed that the presence of catchy poems is the most important factor affecting brand awareness.

Extensive publicity of brand symbols is also an excellent way to increase and maintain brand awareness. This is because images are not only vivid, intuitive, and vivid, but can also reflect brand meaning or product characteristics, which will undoubtedly help brand recall. For example, people can think of Apple Computer from the red notched Apple, and think of Mitsubishi Electric from the pattern composed of three diamonds.

Compared with advertising, publicity is an effective and less expensive way to increase brand awareness. This is because people are more interested in news events, which can create a sensational effect. Therefore, finding ways to create news about your brand/product and seek media coverage is an ideal way to increase brand awareness. The rapid increase in the popularity of Shandong Qinchi Liquor is not so much the result of the 5-second standard advertisement, but rather the news effect caused by its competition for the advertising standard king.