Weifeng New Media will reveal to you the tips for decorating Meituan’s takeaway stores that you don’t know!

The overall image of the store is related to the customer’s first impression of the store after entering the store. Only high-quality store decoration and good in-store visual effects can promote customer consumption.

The key points of store decoration are mainly concentrated in four major aspects: store signs, posters, store announcements, and windows.

Next we will explain it to you one by one.

1. Store Signage

The choice of store signage must conform to the characteristics of the store. You can use close-up photos of the dishes to make the food stand out; you can also use real photos of offline physical stores. Environmental photos allow customers to feel the cleanliness and hygiene of the store environment even if they are not in the store; you can also use personalized pictures that are in line with current trends to attract the attention of young customers.

No matter what kind of shop sign is used, two major principles must be followed:

First: the shop sign and the store must be related and cannot be completely separated individuals.

Second: The color and style of the store sign must be consistent with the store’s logo, posters, etc.

The store sign in Lanta Lane uses representative close-up photos of northwest cuisine products. In addition, it also uses text descriptions: Click me to collect, highlighting the store diagram to guide customers to collect. store, laying the foundation for customer retention in the store.

2. Poster

The poster is located in the most conspicuous position in the middle of the store page. It can not only play an effective publicity role, but can also be associated with another page through clicks, providing information for the store. Provide quick access to related activities.

Generally speaking, store posters can be divided into two types:

①Brand culture promotion posters

②Theme event promotion posters

1. Brand culture posters

This type of posters is mainly aimed at stores with brand history and culture. The content of the posters is oriented to promote the brand history or product technology, thereby attracting customers' attention and enhancing user stickiness. .

2. Themed marketing activity posters

Use themed marketing activity posters such as highlighting store discounts, collecting stores to send gifts, entering the store to receive coupons, etc., to attract in-store customers through activities. attention, thereby increasing customers’ willingness to place orders.

3. Store announcements

Store announcements are one of the ways for merchants to promote externally, and they are also a component of the front-end display of online stores. Make full use of store announcements to educate customers, and can Let customers feel the store's intentions and enhance customer experience.

Similar store announcements can be modified to: Someone visited 10 minutes ago to create a visual effect of busy traffic during the store's peak period.

4. Showcases and window names

1. Showcases

The main function of showcases is to display products, but not all products can be displayed in the showcases. display, otherwise the product list will lose its meaning.

Products suitable for window display are divided into three categories:

Category 1: The products with the highest sales volume in the store represent the core competitiveness of the store and are the key to winning the favor of customers.

Category 2: Discounted products, which have the ultimate price/performance ratio and can stimulate customers’ desire to place orders.

The third category: Products with larger profit margins can help increase store profits.

Takeaway products like Malatang that require self-selected categories often make customers fall into the tangled "difficulty of choice". The uncertainty of customer choice determines that Malatang products can only be made to order, which not only affects efficiency, but also may cause the lack of dishes due to busyness during the peak order period, affecting the reputation of the store.

In order to solve this industry problem, Malatang category stores display some hot-selling set meals in the window position, providing customers with several specific choices. While bringing convenience to customers, stores can also prepare materials in advance and make them directly, which greatly improves work efficiency.

At the same time, the display of advantageous items also provides customers with a direction of choice, fully demonstrating the competitiveness of the store and bringing greater profit margins to the store.

2. Window name

As a more conspicuous display space after customers enter the store, the window name can play a role in promoting activities for the store.

A similar window name can be modified to: Someone purchased the Korean Bibimbap product 15 minutes ago (the sales product is displayed below the window). With this setting, customers will be focused on this product after entering the store. , reduce the customer’s decision-making time for ordering, and attract traffic for the store’s promotion of new and popular products.

The consumers of takeaways are mainly young people born in the 1990s and 2000s. Unlike those born in the 1970s and 1980s who value quality and cost-effectiveness, they are "appearance-first" The first generation attaches great importance to store decoration and visual effects. If you want them to watch and finally place an order for consumption, takeaway shops must not ignore this aspect of creation.