How to write promotional copy for corporate culture concepts?

The format of corporate videos is generally:

Company introduction, a highly general description of the company and its brand;

Introduction to the company’s products or services: Highlight advantages and values;

Enterprise honors and qualifications description: highlight the enterprise level and operational height, and promote the audience's recognition and trust;

Enterprise's R&D and innovation capabilities: reflect the enterprise's development potential;

Corporate vision and values: Explain the company's persistent values ??and development goals and vision, so as to create excitement and expectations among the audience.

Corporate standard slogans or brand image logos: Strengthen audience memory points

Corporate culture concept is a combination of business purposes, values ??and ethical codes of conduct formed by an enterprise with its own characteristics , mainstream business management education such as EMBA and MBA all introduce the concept of corporate culture.

The key to a company being recognized by the market is that it must be distinctive, which is its corporate image. From the perspective of corporate culture operations, it is mainly the company's CI (corporate identification system). CI*** is divided into three levels: visual identification (VI), behavioral identification (BI), and idea identification (MI). If visual identity (VI) is the external appearance, then conceptual identity (MI) is the inner quality. A person with both literary and moral qualities must be polite in his words and deeds (behavior identification).