Wonderful Che Xun from Tesla's New Year "Blessing": Chinese characters in China are really profound.

It's another year after Laba, and the wonderful auto market wishes everyone good luck, wealth, health and food in the new year! The year 2020 came quietly. At this special time node, major car companies have also sent their blessings, expecting good development in the new year. The cycle of the zodiac starts from the beginning. The competition between enterprises comes from all aspects, except the most direct confrontation such as sales volume and products, and the copywriting contest between them, PK from a distance.

In recent years, classic copywriting around BBA brand has emerged in an endless stream, teasing each other, but after all, everyone has equal strength and each has its own gains and losses. On the other hand, Tesla is a thorn in the side. The position of the first brother in the electric vehicle industry is unshakable at least so far, so that Tesla officially sent a meaningful and pun poster on the day before New Year's Day, the last day of 20 19, with a photo copy: 2020, come on!

One sentence in the copy: Come on. I don't need to refuel, which can be understood as saying to a traditional tanker. It can also be understood as a "provocation" to new energy rivals. "I" need not "refuel" because "I" is the best now. ......

It's really unusual to say the same thing from different mouths. Compared with traditional mechanical skills, Tesla is a slag in the eyes of these traditional car companies. However, in the field of pure electric smart cars, traditional established car companies seem to have become slag in front of Tesla.

In the case of mutual contempt, Tesla seems to have gradually gained the upper hand, because in addition to the promulgation of more and more national environmental protection policies and the follow-up of more and more car companies, many world-class head car companies have formulated comprehensive electrification reform goals. Now, no matter which new energy product is launched, Tesla will always be pulled out to compete for PK. Always being dragged out of any circle is basically the existence of a benchmark. Keep up with the benchmark, even catch up, and finally make yourself a new benchmark.

At that time, once the news of domestic Tesla was disclosed, it triggered a strong wave of "threat theory" in the industry, which smelled of "wolf coming" ... In addition, Tesla products reported some time ago can also enjoy the same subsidy care, as if our own brand products had a worse meaning.

It is both pressure and motivation. At present, China's independent automobile brands can get such a leap-forward development. Aren't they also "forced" by these big-name old car companies all over the world? In the same way.

But in fact, according to the strength of our own brands such as BYD, Jianghuai, Geely and Weilai, under the influence of the "new four modernizations" (electrification, networking, intelligence and enjoyment), it has developed rapidly. What are the main differences at present? There is still a long way to go to establish the brand image and the "face-saving" project that China consumers are keen on.

For a foreign monk like Tesla who can recite scriptures, we are not afraid to look at it with appreciation. I hope my colleagues in the media industry don't have to render the atmosphere so embarrassing and helpless. In the period from independent brand to becoming the strongest king, consumers in China also deserve to enjoy world-class leading products. Because products follow the demand, the whole market will develop iteratively under the influence of the continuous improvement and refresh of market demand cognition.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.