What points should be paid attention to when decorating a prosperous store in Alibaba International Station?

1. First of all, from top to bottom, the function of the storefront is to let customers know who we are when they enter our store. A standard storefront generally needs to put the company's logo and company name, which can be appropriately Add some advertising slogans. The height of the store head cannot exceed 1/3 of the store sign. The size of the logo should be consistent with the height of the store front, and the background color should best blend with the store logo.

2. The first thing a buyer comes into contact with when entering a popular store is our store sign, so this is the key to deciding whether the buyer will pull down. For a prosperous store with marketing functions, store signs should have a visual impact and be able to convey our core products, the company's core competitiveness, service capabilities, business models, etc. Use a product application that can reflect the company's core values. Use a full-screen background for support, and then use intuitive words to describe it to achieve a sexy display. Only by grasping the psychological needs of customers and arousing their interest. Only then can they stay in our store for a few more seconds and learn more about us.

3. Follow the display process of the marketing-oriented store and ensure that the arguments and arguments are echoed from beginning to end. After the sexy and intuitive list of our company’s core competitiveness, we must have strong arguments to support it, so Next, we can use some companies' production processes, cooperative customers, authoritative certifications, application scenarios, product details display, employee style, etc. to support all the company's core competitiveness summarized above. In this way, we can increase customers' understanding of us, and then Turn interest into trust. Make them more inclined to initiate inquiries to us. Radically increase our sales opportunities.

4. The above two points have echoed the arguments and arguments from beginning to end. The next step is to display more specific product details and selling points, and display them to buyers in a 360-degree manner. Each series of products must be First summarize and then divide. For a series of products, a large background application scene picture is used for visual marketing. Then display related products in categories.

5. The first three points have completed attracting potential customers in 5 seconds. At this time, foreign buyers must have a deeper understanding of the details of our products and services. This is our contact. Display method: international multi-lingual, multi-wangwang (duowangwang), psychological statistics show that 97% of transactions rely on trust. In order to shorten the communication distance between buyers and us, we can use some affinity words at this time. Use real employee photos to create Wangwang avatars to eliminate customers’ sense of strangeness in the shortest possible time and increase the chance of placing an order.”

6. Next is the product pictures. The background of all product pictures should be as uniform as possible, which can be on the upper left. Add the corporate logo in the corner and some authoritative certification marks in the lower right corner to reassure buyers. The proportion of the corporate logo and certification in the entire picture should be appropriately controlled. In addition, the lighting, angle, scene, etc. of the product shooting should also be considered. Operation in the right direction to ensure product quality. The size of the main image must also match the standard size of Alibaba's backend "Standard size 600*600 800*800 1000*1000".

7. Two customized marketing pages can be added to the navigation bar to display the core values ??of our company in multiple dimensions: specifically, you can put some company news, company development history, technical team introduction, product FAQ, display of new series of products, etc. , enhance customer experience. This will improve our inquiry conversion rate. According to Alibaba’s data testing, the conversion rate of Wangpu with custom pages is at least twice as high as that without custom pages.

8. The product details page, like the homepage, needs to be comprehensively applied in the editing process. It is best to use a combination of pictures and text. Only text or pictures will appear monotonous. In addition to product display, there are also other aspects. Let customers see our production process, service model, product FAQ, after-sales service, logistics, etc. Increase the inquiry conversion rate, the company's product details page, display product details, selling points.

9. Also You can buy a Wangpu template or hire a professional Wangpu decoration company to decorate