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World Telecommunications Day event planning plan
In order to ensure that the activity can be carried out without errors, it is essential to formulate an activity plan in advance. The activity plan is actually a written plan based on factors related to the activity. So what does an excellent activity plan look like? Below is the World Telecommunications Day activity planning plan I have put together for you. I hope it will be helpful to you. World Telecommunications Day event planning plan 1
1. Purpose of the event (suggestions):
1. Celebrate the 36th May 17th International Telecommunications Day with excitement;
2 , carry out the promotion, publicity and in-depth popularization of China Mobile's brand image and data business to the outside world;
3. Carry out a series of activities such as mobile phone salon activities, SMS interactive lottery draws and on-site promotional performances to engage with new and old customers Conduct close communication, consolidate old customers, and discover new users.
2. Theme of the event:
The future is in my hands
3. Time:
May 16 (9:00- —22:00) Address: Gualv Square
4. Activity content:
1. Display of brand image;
2. Promotion of data business;
3. Self-service business promotion;
4. Promotion of corporate image advertising videos;
5. Image promotion of China Mobile’s agents;
6. Artistic performances;
7. Lottery activities;
8. Gift giving.
5. On-site structure
(See the installation plan for details):
1. Gualv Plaza Lychee Garden is the center, and it is built at the entrance of Gualv Plaza opposite KFC. 9.76m9.76mt shaped stage. Scenery and main slogan: "The future is in my hands" (see next picture for details)
2. Set up four 6m3m display areas on both sides of the stage (see next picture for details):
a. Brand image display area (right 1);
b. Data business (right 2);
c. Self-service business promotion area (left 1);
d. Corporate image advertising video playback area (2nd from left).
3. Six 3m3m display areas of China Mobile’s agents (mobile phone companies) are placed opposite the 4 exhibition areas (see the next picture for details)
4. Square flowers The base is filled with 1.5m0.5m promotional colorful flags (printable logos and promotional slogans);
Slogan (suggestion): China Mobile Communications
5. Eight 10m0.75m banners are hung on the lampposts around the lychee garden in the square
Banner content (suggestions):
a. Celebrate the 36th May 17th International Telecommunications Day with great excitement
b. The future is in my hands
6. There are 2 aerial balloons hanging on both sides of the Green Plaza entrance opposite KFC; 2 aerial balloons and 2 motorboats hanging around the Lychee Garden.
Slogan content (undecided):
7. Set up 3 publicity arches (15m long) at each entrance of the square
Slogan content (undecided):
8. At the entrance of the square (opposite KFC), there are two dancing stars on both sides of the arch.
9. Set up 2 4m1.2m exhibition stands at the entrance of the square with 2 spray-painted posters; 1 on each side of the stage, exhibition area and leisure area.
6. Create an event atmosphere:
1. Method: Taking China Mobile's brand image display and data business promotion as the leading role, carry out a series of theatrical performances, lottery promotions, gift distribution, etc. Activities give back to the public with true feelings (attracting crowds).
2. Implementation of activities:
① Display of brand image: Place information desks and chairs in the consulting business area, and arrange staff to carry out China Mobile’s existing global communications, dynamic zones, For consultation and promotion of the four major brands of Shenzhouxing and Shenzhou Public Card, the staff should distribute leaflets of the four brands to the company to promote the advantages of each brand and any new preferential activities recently; Users doing on-site business will be given raffle tickets and small gifts.
②. Promotion of data services: Set up a consultation desk in the data business area to carry out consultation and promotion of data value-added services, IP services, pictures, ringtone download services, etc. Arrange technical personnel to conduct MMS services, on-site displays and demonstrations of a variety of fashionable mobile phones, and distribute relevant leaflets, small gifts, and raffle tickets to users who come to consult and handle business.
③. Self-service business promotion: Five large mobile phone models (self-service consultation computers) are placed in the self-service business area for users to check relevant information and promote the popularity of self-service business.
④. Promotion of corporate image advertising videos: Place picture players (TVs), DVD players (DVDs, VCDs) and audience chairs in the video advertising area to play the company’s videos in turn. Recorded commercials and promotional videos, and arrange for relevant staff to explain the relevant content, to promote the brand and attract people.
⑤. Image promotion of China Mobile’s agents: Invite a number of China Mobile’s agents (mobile phone dealers) to set up publicity points (mainly tents) on site to promote their respective companies’ new mobile phones and related discounts. This is to increase the atmosphere of the event and demonstrate the strength of China Mobile.
⑥. Artistic performance:
a. Theme: The future is in my hands
b. 10:00-11:30 artistic performance: this artistic performance The performances are mainly based on singing and dancing performances, mobile phone shows, China Mobile-related knowledge promotion, lottery drawings and other activities to gather crowds; the ultimate goal is to convey information and attract crowds for the evening cultural performances.
c. 19:30-21:30 Large-scale evening party: The party kicked off with an opening speech by the relevant leaders of China Mobile, and attracted crowds with programs such as singing, dancing, and mobile phone shows to host People set off a rally by conducting a series of lottery draws, interactive games, prize-winning China Mobile knowledge quizzes, and distribution of small gifts.
⑦. Lottery activities:
a. Lottery lottery:
a. The prize amount is about 10,000 yuan, with 1-3 prizes set. The prizes are in mobile phones. , mainly recharge cards;
b. From May 14th to May 15th, they will be distributed to customers at the agency point of the mobile business hall during business operations, and a lottery box will be set up;
c , will be distributed at the time of purchase on-site (Gualv Square) on May 16, and a lottery will be conducted on-site;
d. The lottery tickets will be set up with the original and secondary coupons. The customer will keep the original coupon, tear off the secondary coupon and put it into the lottery box;
e. During the lottery, the host or China Mobile will lead the lottery box to draw the secondary coupons as the winning numbers.
(When redeeming the prize, the ticket holder must go to the site to draw and redeem the prize)
b. On-site prize-winning knowledge quiz lottery:
a. Host during the cultural performance Ask questions about China Mobile knowledge, and those who answer correctly from the audience can enter the on-site lottery opportunity;
b. The prize amount is about yuan, and 1-5 prizes are set
, with prizes Mainly recharge cards and small gifts;
c. Lottery method: Audiences who have the chance to draw will go to the lottery plate on the stage to draw the lottery. The audience only needs to move the lottery plate. When the pointer hovers Which prizes are awarded in a certain prize area.
⑧. Gift giving:
a. Give some gifts to customers who handle business in the business hall to thank customers for their trust and support for China Mobile;
b. Give some gifts to customers who handle business in the exhibition area or consultation service area to thank customers for their trust and support for China Mobile;
c. During the performance, the host and singer will distribute small gifts to The audience drives the atmosphere of the scene.
7. Activity Process
(Recommendation):
Morning: Before 7:00, the venue arrangements are all in place;
9: 00-10:00 Carry out consultation activities and business promotion, distribute lottery tickets (play rock music to attract crowds)
10:00-11:30 Cultural performances (mainly theatrical performances, mobile phone shows, and lottery draws) )
Afternoon: 12:00-19:00 Carry out consultation activities and business promotion, distribute lottery tickets (play light music and mobile video promotional videos)
19:30- 21:30 Cultural evening party (mainly composed of speeches by China Mobile leaders, interactive prize-winning games, theatrical performances, mobile phone shows, and lottery draws) World Telecommunications Day event planning plan 2
1. Purpose of the event
In order to further strengthen the city's radio management publicity work, enhance the whole society's awareness of complying with radio management laws and regulations, and promote the scientific development of radio management work
2. Activity content
p>(1) Activity time: May 17th
(2) Activity location: City Binjiang Park
(3) Activity members: all cadres of the overall situation Employees
(4) Activity format:
(1) Arrange publicity display boards in the city's Binjiang Park, set up an information desk, distribute promotional brochures, and answer questions from the public on site.
p>
(2) Carry out prize-winning quiz activities
(3) Distribute promotional materials
3. Activity requirements
(1) Strengthen leadership , carefully organize the implementation plan of World Telecommunications Day, clarify the division of labor, and assign responsibilities to ensure the implementation of World Telecommunications Day activities.
(2) Carry out World Telecommunications Day promotions in various forms. Activities should focus on the center, highlight key points, take all aspects into account, give full play to their own advantages, and carry out various publicity activities that are popular with the public.
(3) World Telecommunications Day publicity activities must be relevant to the current situation. Closely integrate the key tasks of radio management to enhance the pertinence and effectiveness of publicity.
(4) Summarize experiences and establish mechanisms. After the World Telecommunications Day publicity activities, we must carefully summarize the experience of World Telecommunications Day publicity activities. , establish and improve the publicity work mechanism, make radio management work an important part of daily work, and create a good radio management atmosphere. World Telecommunications Day Event Planning Plan 3
1. Purpose of the event (suggestions):
1. Warmly celebrate the 36th May 17th International Telecommunications Day;
2. Display China Mobile’s brand image, promote, publicize and in-depth popularize its data services to the outside world;
3. Carry out a series of activities such as mobile phone salon activities, SMS interactive lottery and on-site promotional performances to communicate with new and old customers at close range, consolidate old customers and discover new users.
2. Activity theme:
The future is in my hands
3. Time:
4. Activity content:
1. Display of brand image;
2. Promotion of data services;
3. Self-service business promotion;
4. Corporate image advertising Promotion of the film;
5. Image promotion of China Mobile’s agents;
6. Artistic performances;
7. Lucky draw;
8. Gift giving.
5. On-site layout (see the layout plan for details):
1. With Gualv Plaza Lychee Garden as the center, a 9.76m9.76mt-shaped stage will be built at the entrance of Gualv Plaza opposite KFC. Background and main slogan: "The future is in my hands" (see renderings for details)
2. Set up four 6m3m display areas on both sides of the stage (see renderings for details):
a. Brand image display area (right 1);
b. Data business (right 2);
c. Self-service business promotion area (left 1);
d. Corporate image advertising video playback area (2nd from left).
3. Six 3m3m display areas of China Mobile’s agents (mobile phone operators) are placed opposite the 4 exhibition areas (see renderings for details)
4. Square flower base It is filled with 1.5m0.5m promotional colorful flags (printable logos and promotional slogans);
Slogan (suggestion): China Mobile Communications
5. Near the Lychee Garden in the square Hang 8 10m0.75m banners on the lampposts
Banner content (suggestions):
a. Warmly celebrate the 36th May 17th International Telecommunications Day
b. The future is in my hands
6. Two air balloons are hung on both sides of the entrance to the Green Plaza opposite KFC; two air balloons and two motorboats are hung around the Lychee Garden
Slogan Content (undetermined):
7. Three promotional arches (15m long) will be erected at each entrance of the square.
Slogan content (undetermined):
8. Square At the entrance (opposite KFC) there are 2 dancing stars on both sides of the arch.
6. Create an atmosphere for the event:
1. Method: Taking China Mobile’s brand image display and data business promotion as the leading role, we will carry out a series of theatrical performances, lottery promotions, and gift giving. The event truly gives back to the public (attracting crowds).
2. Implementation of activities:
① Display of brand image: Set up consultation desks and chairs in the consulting business area, and arrange work
Personnel carry out China China Mobile currently provides consultation and promotion for the four major brands of Global Communication, M-Zone, China Travel, and China Volkswagen Card. The staff should distribute leaflets of the four brands to the public, promote the advantages of each brand and any recent new promotions; Users who handle business will be given raffle tickets and small gifts.
②. Promotion of data services: Set up a consultation service desk in the data business area to carry out consultation and promotion of data value-added services, IP services, pictures, ringtone download services, etc. Arrange technical personnel to provide on-site demonstrations of MMS services and a variety of fashionable mobile phones to users who come to consult and handle business, and distribute relevant leaflets, small gifts, and lottery tickets.
③. Self-service business promotion: Five large mobile phone models (self-service consultation computers) are placed in the self-service business area for users to query relevant information and promote the popularization of self-service business.
④. Promotion of corporate image advertising videos: Arrange picture machines (TVs), DVD players (DVDs, VCDs) and audience chairs in the video advertising area, and play the company's recorded videos in turn. Advertising films and promotional videos, and arrange relevant staff to explain relevant content, so as to promote the brand and attract people.
⑤. Image promotion of China Mobile’s agents: Invite a number of China Mobile’s agents (mobile phone dealers) to set up publicity points (mainly tents) on site to promote their respective companies’ new mobile phones and related preferential measures. This will increase the atmosphere of the event and demonstrate the strength of China Mobile.
⑥. Artistic performance:
a. Theme: The future is in my hands
b. 10:00-11:30 artistic performance: this artistic performance The performance is mainly based on singing and dancing performances, mobile phone shows, China Mobile-related knowledge promotion, lottery draws and other activities to gather crowds; the ultimate goal is to convey information and attract crowds for the evening cultural performance. ⑦. Lottery activities:
a. Lottery lottery:
a. The prize amount is about 10,000 yuan, with 1-3 prizes set. The prizes are mainly mobile phones and recharge cards;
b. From May 14th to May 15th, it will be distributed to customers when handling business at the mobile business hall agency point, and a lottery box will be set up;
c. On-site on May 16th ( Gualv Square) will be distributed upon purchase, and a lottery will be held on site;
d. The lottery tickets will be divided into original and secondary coupons. The customer will keep the original coupon, tear off the secondary coupon and put it into the lottery box;
e , during the lottery, the host or China Mobile leader will draw the secondary coupon from the lottery box as the winning number.
(When redeeming the prize, the ticket holder must go to the site to draw and redeem the prize)
b. On-site quizzes and prize draws:
a. The host during the theatrical performance Ask questions about China Mobile knowledge, and those who answer correctly can enter the on-site lottery opportunity;
b. The prize amount is about RMB, set 1-5 prizes, and the prizes can be recharged Mainly cards and small gifts;
c. Lottery method: Audiences who have a chance to draw will go to the lottery plate on the stage to draw the lottery. The audience only needs to turn the lottery plate. When the pointer stays in a certain prize area, it is Several prizes.
⑧. Gift giving:
a. Give some gifts to customers who handle business in the business hall to thank customers for their trust and support for China Mobile;
b , give some gifts to customers who handle business in the exhibition area or consultation service area to thank customers for their trust and support for China Mobile;
c. During the performance, the host and singer will distribute small gifts to the audience to drive the scene atmosphere.
7. Activity process (suggestions):
Morning: before 7:00, the venue layout is ready;
9:00-10:00 Consulting activities and business promotion, distribution of lottery tickets (playing rock music to attract crowds)
10:00-11:30 Cultural performances (mainly theatrical performances, mobile phone shows, and lottery draws)
Afternoon: 12:00-19:00 to carry out consultation activities and business promotion, and distribute lottery tickets (playing light music and mobile video promotional videos)
19:30-21:30 Literary Gala (China Mobile leaders Mainly including speeches, interactive prize-winning games, artistic performances, mobile phone shows, and lottery draws
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