"Truck Driver Brother Bao", now he walks like a float, another Internet celebrity who is over-consumed?

"Brother Bao who drives a truck in Cangzhou, Hebei" is referred to as Brother Bao. He has 4.33 million fans on Kuaishou. He has acted in movies, been on CCTV documentaries, and has been reported by many media. He is a well-known website in the truck circle. Big red V.

Brother Bao’s intuition is that he is very frizzy and always feels unsteady. Some people even say that he “is frizzy no matter what he does, just like a monkey with its tail chopped off.”

Brother Bao is unusual not only in his career, but also in his age. He looks like he is 50 years old, but in fact, he is only in his 30s.

So, what kind of person is Brother Bao? How did it become popular?

Brother Bao used to be an ordinary farmer. He drove a truck for more than ten years and supported his family by running transportation. Like other truck drivers, Mr. and Mrs. Bao haul goods all over the country, including Tibet and Myanmar. They work day and night and spend most of the year in the truck and on the road.

In recent years, it has become increasingly difficult for truck drivers to make money, with more trucks, less cargo, and lower freight rates, as well as various fines and points deductions. Truck drivers are out in the field all year round, exposed to wind and sun. Looking at Brother Bao's "old weather-beaten face", you will know the hardships and difficulties involved.

Making money is not easy, the only way is to increase revenue and reduce expenditure, and to be frugal. Brother Bao and his wife brought their own gas tanks and cooking utensils when they drove out, and cooked their own meals outside, because it was too expensive to eat in service areas or restaurants.

Other truck drivers also bring pots to cook, simply cooking noodles or quick-frozen dumplings. Brother Bao is different. He sets up a pot next to the big truck to stir-fry, make soup, and steam burritos. He invites other truck friends who are staying to eat and drink together. Even though we are in the same place in the world, he feels like eating at home. This makes him make many friends. iron.

Brother Bao started shooting short videos in 2017 to record this kind of truck life, mainly cooking videos. His cooking is also unique. "Spreading salt is free, just like spreading washing powder." It makes you feel salty just looking at it. The rice still tastes so delicious after it is cooked!

With such "outstanding", Brother Bao quickly attracted millions of fans, and the popularity and traffic of his account showed explosive growth.

In June 2019, Brother Bao brought back 16 tons of onions from Beijing and sold them at a low price. Some truck drivers nearby took away the whole ton of onions. Some drove small cars and filled the trunks, and some drove more than 200 kilometers. Came here specifically to buy Brother Bao’s onions. Brother Bao sold out 16 tons of onions in one morning, and onion wholesalers could not sell so much in one morning.

In August 2019, onion buyers came to buy Brother Bao’s watermelons again, and more than 30 tons of watermelons were sold in half a day. Selling melons in this "quick-hand" way will ruin the melon dealer's fortune.

Those fans who sell onions and watermelons are like crazy. They don’t buy the things they have in front of their homes, but they have to drive all the way to buy them, and they buy them by the car. Are these people fully fed?

Some people are supporting Brother Bao’s positive energy, some are advertising for themselves, and some are here to gain traffic and popularity...

At the end of 2019, Brother Bao started live streaming No matter what product it is, he keeps bargaining down in his live broadcast room. Once, when an e-commerce merchant wanted to compete with him, he said: "First come to ten cloud-piercing arrows before you talk to me." Therefore, Brother Bao is also known as "Chun Yun Bao".

However, at the beginning of 2020, the down jackets that Brother Bao shipped had serious product quality problems, causing a lot of people to lose their fans, which taught him a profound lesson.

Later, Brother Bao did not dare to carry goods easily. An e-commerce company selling cosmetics offered him 60,000 yuan an hour, but he did not accept the offer and did not dare to accept it again.

Now: Brother Bao is an actor, the truck is a prop, I can’t figure out who is the screenwriter

Now Brother Bao’s short videos have also changed, driving a Hongqi car, and using it as a wedding car , picking up my wife again. If you have nothing to do, send refrigerators to others, play with New Liberation, save Little Tornado, open a driving school, and form a senior citizen band.

There are fewer and fewer videos of him cooking in a sports car like in the past. Some people who only like to watch his cooking videos no longer follow him. The stories of actors and screenwriters are really hard to watch.

The content of Brother Bao’s short video has changed, and the fan base has also changed. There are fewer truck drivers, fewer people pity him, more people messing around with traffic, and more people watching the show. .

Some people say that "Brother Bao who drives a truck" should change his name. The truck is now just a prop, and his main business is Internet celebrity.

As for the economic cooperation with truck driver internet celebrities, they can shoot a short video and post it on their own platform accounts, which can cost as little as tens of thousands of yuan and as much as forty or fifty thousand yuan.

The Internet celebrity economy in the truck industry has taken shape. The appearance fee for an event is enough to cover the net profit of a sports car for several months. Some agencies even pay salaries to Internet celebrities. The Internet celebrity economy is becoming increasingly popular. At the same time as development, it has also brought about some blind worship and value distortion.

Shandong's "Ramen Brother" actually didn't want to be popular. He was forced to "Guangmingding" by ghosts and monsters. Who is to blame for this? Network, platform, or social atmosphere?

Brother Bao initially did not expect that he would have such a big turning point in his life, but this road was not easy to walk. If he did not walk well, he could fall off the cliff in minutes.

Some people say that there are basically two possibilities for grassroots success: one is to continue to work hard and silently after a short appearance; the other is to be over-consumed and praised by the halo. .

"It is easy to go from frugality to luxury, but it is difficult to go from luxury to frugality." Brother Bao, a truck driver, what will the future hold?