Training program of tour guide skill competition

Yinchuan Tour Guide Style Competition and Ningxia Tour Guide Competition Yinchuan Trial Competition

First, planning ideas.

With the acceleration of the construction of "Great Yinchuan", the tourism industry in our city has risen quietly in recent years and has gradually become a pillar industry in our city. It is understood that from 1999 to 2002, the main tourist attractions developed in our city reached 17, and * * * received 9,654.38+million domestic and foreign tourists, with an economic income of 2.76 billion yuan.

At the beginning of 1999, the municipal party Committee and the municipal government put forward the guiding principle of vigorously developing Yinchuan tourism and making it a new economic growth point for the first time. In 2000, the guiding ideology of "developing tourism into a pillar industry in our city, striving for an excellent tourist city in China, and building Yinchuan into a beautiful and charming tourist center city in a short time" was further put forward.

The rise of tourism not only increased the economic income of our city, but also promoted the development of some related industries. More importantly, it has established a good image for tourists from home and abroad who come to Ningxia, let more people know about Ningxia and be familiar with Ningxia, and made great contributions to attracting investment in Ningxia. From this point of view, the fast and slow development of tourism, good and bad, is very important to realize the grand goal of building "Great Yinchuan" at an early date.

Second, the purpose and purpose of the competition

The purpose of this competition is to further improve the overall quality and service level of tourism professionals in Yinchuan, and provide opportunities for tourists to show their self-image, exchange service skills, learn from each other and improve together. Promote unique tourism resources and improve the popularity of Yinchuan tourism. Promote the construction of tour guides in our city, continuously expand Yinchuan tourism talent pool, improve cultural taste, and thus promote the healthy development of tourism in our city.

Contest theme slogan:

Youth, charm Yinchuan!

Sunshine profession, the messenger of etiquette!

Third, organization

Organizer: Yinchuan Tourism Bureau

Co-organizer: Yinchuan Traffic Music Station

Yinchuan TV station

Yinchuan Evening News

Organizer: Ningxia Lanping Advertising Planning Co., Ltd.

Fourth, time and place.

According to Document No.99 of Tourism Bureau of Autonomous Region "Notice on Holding" Ningxia Tour Guide Style Competition ",Yinchuan Tourism Bureau is scheduled to hold Yinchuan Tour Guide Style Competition and Ningxia Tour Guide Competition in late June 2004.

Location to be determined.

Verb (abbreviation for verb) competition content

With the theme of "Youth, Charming Yinchuan", this contest mainly examines the service skill level of tour guides, and it is conducted through three sections: "Wonderful tour guide for 5 minutes", "Knowledge base question and answer for 2 minutes" and "talent show for 3 minutes".

1, introduce yourself: time 1 minute.

2. Test of tour guide's explanation ability: 5 minutes, with optional content. It can be a tourist attraction (spot) in Yinchuan; Boutique tourist routes; You can also choose topics such as Yinchuan history and culture.

3. Comprehensive quality test: 2 minutes, including temperament, image and politeness. By asking questions about tourism, current affairs and social hot topics, the language ability, adaptability and knowledge accumulation are assessed.

4. Personal talent show: 3 minutes, live performances such as songs and dances, sketches, readings, handicrafts, calligraphy and painting.

5. Image display: gfd (group).

Individual awards of this competition: 65438+ 0 first prize, 2 second prizes, 3 third prizes, best commentary award 1 name, best image award 1 name, best talent award 1 name, best wisdom award 1 name; Organization Award: If you enter the top six sending units, you can get the organization award.

VI. Investment Planning

Yinchuan Tourism Bureau and Ningxia Lanping Advertising Planning Co., Ltd. discussed and formulated the following sponsorship measures on "Yinchuan Tour Guide Style Competition and Ningxia Tour Guide Competition Yinchuan Trial Competition".

★ Title (more than 654.38 million yuan)

Have the naming right of this contest and the priority of publicity organization preparation.

Form: Yinchuan Tour Guide Style Competition, Ningxia Tour Guide Competition Yinchuan Trial Competition

(A), media returns

I. Yinchuan Traffic Music Station

Every day 1, 10 times (***20 days).

The contest was reported several times (from the start date to the end)

3. Enterprise interviews twice (10 minutes/time)

B. Yinchuan TV Station

1, Yinchuan (public * * *, life, culture and sports), three days before the start of the competition, rolling subtitles twice a day in prime time.

C. Yinchuan Evening News

1, register and input instructions several times in a row.

2. Brief introduction of the finalists (with title).

D, competition news tracking report media:

Yinchuan Traffic Music Station, Yinchuan TV Station, Yinchuan Evening News, New Izvestia, Ningxia TV Station,

Huaxing Times, Modern Life, Ningxia Lanping Advertising Planning Co., Ltd. (www.lpqh.com) Website

(2) Competition venue

A title banner.

Propaganda banners of some enterprises and products.

C, uniform clothing (self-provided), set up a team and hold enterprise (or product) billboards.

D, the host orally broadcast the enterprise (or product) propaganda several times.

E. award the champion award.

★ Sponsor (8000 yuan)

(A), media returns

I. Yinchuan Traffic Music Station

1, 10 sponsored advertisements are inserted every day (***20 days).

2. Broadcast the game in relevant columns (from the start date to the end date)

3, the enterprise interview twice (5 minutes/time)

B, competition news tracking report media:

Yinchuan Traffic Music Station, Yinchuan TV Station, Yinchuan Evening News, New Izvestia, Ningxia TV Station,

Huaxing Times, Modern Life, Ningxia Lanping Advertising Planning Co., Ltd. (www.lpqh.com) Website

(2) Competition venue

A, the host on-site oral broadcast enterprise (or product) propaganda several times.

B, hang some publicity banners of enterprises (or products).

C, uniform clothing (self-provided), set up a team and hold enterprise (or product) billboards.

D, awarded the runner-up and runner-up prizes.

Seven. Activity budget (omitted)

June 65438+10/October 65438+March 2004